Startup Professionals Musings

DECEMBER 5, 2021

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. Develop viral content.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191

Netflix Blogging Mobile Advertising 191

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

MAY 1, 2021

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it.

Startup 160

Startup Patents Competition Social Network 160

Berkonomics

JULY 25, 2013

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels. That’s an expensive proposition for small companies.

Social Media 179

Social Media Advertising .Net Content 179

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

SEPTEMBER 1, 2010

Open, democratic, leveling, freeing information from closed networks. I originally came from the entreprise software world (for 10 years) and before that I was in mobile & telecoms (8 years) so the last three years of immersing myself in consumer Internet, digital media & advertisings has been very eye opening.

News 284

News Blogging Search Engine Optimization SEO 284

Startup Professionals Musings

OCTOBER 22, 2021

In my experience, there are good reasons for starting a business, and good ways to go about it in the new online world, but even entrepreneurs with good intentions often don’t have a clue on key principles to follow for this rapidly changing platform. Don’t hide behind a website with no address, picture, or direct contact information.

Technical Review 124

Technical Review Case Study Software Review Startup 124

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Such solutions combine the power of a video’s capacity to inform with a direct response ad’s ability to facilitate a desired action. What’s So Cool About Coull? However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 226

Custom Customer Entrepreneur Advertising 226

Both Sides of the Table

DECEMBER 5, 2010

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. emerge and are there any lessons to be gained about the future? But the masses didn’t want to blog.

Social Network 297

Social Network Networking Web 2.0 Web 297

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. Develop viral content.

Marketing 107

Marketing Invest SEM Startup 107

Tech Zulu Event

APRIL 18, 2016

According to Julie Ask, vice president and principal analyst at Forrester in this CNBC article , developing a retail app costs about $2 million, plus 80 percent on top of that each year to maintain it. In addition, apps can be a pain for users who have to download a retailer’s app to find product information.

Mobile 40

Mobile Sites Custom Customer 40

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Tech Zulu Event

SEPTEMBER 9, 2014

This emphasis on engagement is helping many businesses stand out from the onslaught of advertisements that can plague consumers daily. Instead of plain information, engaged ad campaigns stimulate a consumer’s interest in the brand or product. One might think giving away such information would mean the business loses a customer.

Advertising 69

Advertising Training Custom Customer 69

Both Sides of the Table

MARCH 1, 2011

If you get a moment, as a favor to John for having produced such wonderful notes I’d be grateful if you would check out his most excellent startup blog The X Factor. I appreciate the write-up and your continued support of this blog. They helped Overture become smarter about what type of ads to serve. Thank you, John.

Google 302

Google Startup Advertising Acquisition 302

SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market. Interesting to hear how you think about this. Vince: Not much.but what do I worry about?

Startup 225

Startup Los Angeles Social Network Twiistup 225

socalTECH

APRIL 14, 2011

Howard is based in San Diego, and spoke to us about StockTwits. What's the whole story behind StockTwits and how it came about? I thought, however, that people would really love to share stock ideas on this, in a one-to-many relationship, basically a bunch of Jim Cramers sharing and talking about stocks in 140 characters.

Ideas 248

Ideas Web Startup Content 248

Both Sides of the Table

JULY 13, 2012

But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. But What About Mobile? Ads are effective. Believe me.

Mobile 311

Mobile Technical Review Google Screening 311

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG Such solutions combine the power of a video’s capacity to inform with a direct response ad’s ability to facilitate a desired action. <Break What’s So Cool About Coull? Coull Entrepreneurs Get More Customers. <Break here> Skimlinks For The Video Age. .

Custom 133

Custom Customer Entrepreneur Advertising 133

socalTECH

FEBRUARY 1, 2011

However, one area has mostly been ignored, which is vertically focus, business-to-business information. Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. What is Aggregage?

Startup 162

Startup Content Advertising Sites 162

Both Sides of the Table

JULY 10, 2011

Our goal is to make the enormous volume of real-time information more manageable for the 99% of companies that lack the infrastructure to process these volumes in real time. DataSift has a product that builds a permanent database for you of just the information you want to capture. Real-time information drives commerce.

Platform 307

Platform News Startup Invest 307

socalTECH

AUGUST 10, 2011

Since then, the two left to start a brand new startup, SendLove.to (www.sendlove.to), which launched Tuesday, focused on allowing users to rate public figures in news stories, blogs, and elsewhere. First off, talk about SendLove.to and what is it all about? Chris Lyman: It's a far departure from our former life in telco.

Startup 174

Startup Blogging Writing Examples 174

Both Sides of the Table

MAY 7, 2011

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

Software Review 285

Software Review Software Blogging Startup 285

Both Sides of the Table

JANUARY 6, 2014

I’ve written a few posts about boards recently as part of a series on the subject. I admit that I haven’t yet read it but I’ve had numerous discussions with Brad over the years about board structure & conduct and consider him a mentor on the topic. In the Early Days. You’ll get empathy. Experience.

Startup 325

Startup Sales Technical Review Software Review 325

Both Sides of the Table

MARCH 15, 2010

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. He had followed me on Twitter and sent me a nice message about my blog.

Social Network 347

Social Network Networking Blogging RSS 347

Both Sides of the Table

JANUARY 18, 2011

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. I hope you’ll excuse me when I do the latter in combination with the former to try and explain how I see macro trends and help you think about the mind of a VC. Pose is no different.

Invest 303

Invest Company Companies Web 2.0 303

Tech Zulu Event

AUGUST 6, 2013

In my years of business, my days in school, and my experience at WeLink, I have learned about numerous companies and how they market their products. This is the stage in which the consumer becomes aware that your product is in the market, but the consumer lacks enough information to really understand your product. Product Interest.

Tool 81

Tool Product Marketing Pricing 81

Startup Professionals Musings

AUGUST 16, 2012

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people ways to control which types of information they get and how often they get it.

Entrepreneur 96

Entrepreneur News Sites RSS 96

Startup Professionals Musings

JANUARY 5, 2019

In my experience, there are good reasons for starting a business, and good ways to go about it in the new online world, but even entrepreneurs with good intentions often don’t have a clue on key principles to follow for this rapidly changing platform. Don’t hide behind a website with no address, picture, or direct contact information.

Technical Review 97

Technical Review Case Study Software Review Startup 97

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

OCTOBER 24, 2018

In fact, with today’s information overload, modern marketing is the key to raising even the most innovative solution above the crowd. Let me be clear – I’m not talking about the old-fashioned “push” marketing, where you broadcast your message louder and more incessantly than others to get above the din.

Marketing 97

Marketing Startup Examples Technology 97

Startup Professionals Musings

FEBRUARY 25, 2017

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. Develop viral content.

Marketing 67

Marketing SEM Startup Blogging 67

Both Sides of the Table

JANUARY 17, 2011

I’ve always believed it’s been one of the most important attributes of business success yet something very few business leaders talk about. So I thought I’d write a post about how I drive my personal creativity. (A So no whinging about what a long post this is! Creativity. So I thought I would.

Writing 356

Writing Startup Ideas Summary 356

Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

Marketing 58

Marketing Startup Social Media Newsletter 58

InfoChachkie

AUGUST 4, 2014

Ever fantasized about climbing Mt. How about hiking in Patagonia without carrying a 60-pound backpack and eating freeze dried food? Kurt and his crew can make these, and about 35 of other once-in-a-lifetime treks, a reality. Then we started advertising and getting media attention. but we don''t.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187