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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. At the time, it was doing Facebook media buying for e-commerce companies. What we’ve grown into is a one-stop shop for DTC e-commerce companies: We manage all the channels that a DTC brand needs.

Commerce 211
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Assembly Acquires Pacvue

socalTECH

Los Angeles-based e-commerce software developer Assembly said this morning that it has acquired e-commerce advertising software developer Pacvue. Financial details of the buy were not announced. Pacvue is based in Seattle. Assembly s is led by co-founder and CEO Sandeep Kella.

Commerce 160
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Snap accelerator names its latest cohort

TechCrunch LA

Nuggetverse — Los Angeles-based Nuggetverse is creating a children’s media business based on its marquee character, Tubby Nugget. The company is backed by none other than the National Science Foundation and based in Los Angeles. -based professional digital community built for blue-collar workers.

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SteelHouse Gets Funding, Launches E-Commerce Technology Firm

socalTECH

Los Angeles-based SteelHouse , a developer of e-commerce technology based on consumer behavior, said Wednesday that it has scored a round of funding and launched its "behavioral commerce technology" to boost e-commerce conversion. Details on the funding round were not announced. READ MORE>>.

Commerce 154
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Aurora Capital Group Sells Market Track To Vista Equity

socalTECH

Los Angeles-based private equity investor Aurora Capital Group has sold Chicago-based Market Track , a provider of advertising, e-commerce, brand protection, and other information to retailers, brands, manufacturers, and others, to private equity buyer Vista Equity Partners. Financial terms of the sale were not announced.

Equity 113
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AdGreetz Powers Personalized Ads For Flipkart

socalTECH

Los Angeles-based personalized advertising technology developer AdGreetz has been powering personalized ads for Indian e-commerce giant Flipkart , according to AdGreetz.

Commerce 124
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ventureLab Takes On Startup Incubation

socalTECH

Los Angeles-based ventureLab Growth Partners said Tuesday afternoon that it has launched a new "startup studio" to invest in and build early stage startups. ventureLab is currently targeting companies in the area of advertising technology, social/gaming media, content and community. The new startup studio is led by Mike Prasad.

Incubator 229