socalTECH

NOVEMBER 21, 2011

Santa Monica-based Gumgum , the celebrity image licensing and advertising startup headed by Ophir Tanz, has appointed a new VP of Sales, the firm told socalTECH today. The company said it has appointed Brennan Beyer as its new Vice President of Sales. Beyer joins the company from SocialVibe, where he also served as VP of Sales.

Sales 140

Sales GRP Partners Santa Monica SoCalTech 140

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. Now, the details … 1.

Mobile 282

Mobile Invest Company Companies 282

Berkonomics

NOVEMBER 9, 2017

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. That is the quandary which entrepreneurs face today in building models for new companies around a web presence. AOL paid $40.00

Metrics 207

Metrics Sites Advertising Web 207

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. And some number of readers will identify directly with the problem as their own, and be moved to act.

Case Study 212

Case Study Study Social Network Advertising 212

socalTECH

AUGUST 13, 2009

The listing also revealed that the firm was up to 707 employees as of 2008; a spokesperson for the firm says that the company now actually is well over 800 employees today. magazine ranked the firm as the 39th fastest-growing private company in America. Tags: reachlocal inc500 revenue search engine advertising.

ReachLocal 133

ReachLocal Woodland Hills Advertising Funding 133

socalTECH

MAY 5, 2010

Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team. McDonagh joins from Prevention Magazine at Rodale, and has also worked at Yahoo!

Buzznet 145

Buzznet Sales Anthem Redpoint 145

InfoChachkie

FEBRUARY 10, 2014

Companies typically rebrand themselves for two distinct reasons. Such attempts are seldom successful, as rebranding typically does not address the systemic issues causing the company to fail. RIM''s management made the brilliant decision to change the company''s name to BlackBerry, Ltd. Jimmy To James.

Technical Support 250

Technical Support Marketing Advertising SaaS 250

Both Sides of the Table

AUGUST 21, 2011

Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media.

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

FEBRUARY 1, 2011

The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. On the other side, we had about one third of our investments in early stage, technology driven companies. What is Aggregage?

Startup 162

Startup Content Advertising Sites 162

Tech Coast Venture Network

AUGUST 11, 2015

For companies both big and small, the fundamental benefits of a strong PR strategy are: Public relations gets you noticed. When people read a story about your company in a newspaper or magazine, they are much more likely to have a favorable opinion than if you are the only voice touting your excellence.

Organization 100

Organization Social Media Competition News 100

Tech Coast Venture Network

AUGUST 11, 2015

For companies both big and small, the fundamental benefits of a strong PR strategy are: Public relations gets you noticed. When people read a story about your company in a newspaper or magazine, they are much more likely to have a favorable opinion than if you are the only voice touting your excellence.

Organization 100

Organization Social Media Competition News 100

TechCrunch LA

APRIL 23, 2018

Brud , the actual company behind one of Instagram’s most popular virtual influencers (it’s a thing), has raised millions of dollars from Silicon Valley investors because this is 2018 and everything is awful. Our sources put the company’s funding somewhere around $6 million in its recent funding round. It worked. .

Social Media 254

Social Media Los Angeles Media Geni 254

Startup Professionals Musings

APRIL 6, 2011

I’m sure you have all been frustrated at least once at not being able to get the Internet domain name you want for your company. Review my previous article on this challenge – “ Ten Keys to a Killer Name For Your Company.” Who owns all of these names, and should you ever buy one for a premium? Register the name if available.

Company 81

Company Companies Pricing Web 81

Both Sides of the Table

APRIL 21, 2013

If you ever want to read the great American generational immigrant business story read American Pastoral by Philip Roth, which won the Pulitzer Prize and was voted by Time Magazine as one of the best 100 books of all time. The company name sounded Chinese – Huy Fong Foods. He had a guiding principle for the company.

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

socalTECH

JUNE 8, 2011

We spoke with CEO and co-founder Jimmy Hendricks about where Deal Current fits into the industry, and how the company grew out of a need of a client. It's the biggest portion of our revenues at our company, and our clients include the Buffalo News, Pittsburgh Post Gazette, JDate, Spark network, and many entrepreneurs.

Platform 263

Platform Training Software Review Advertising 263

Both Sides of the Table

NOVEMBER 29, 2009

I recently got a phone call from an entrepreneur whom I respect and who runs a company that I hope will do great things one day. He had pitched me in the past and I told him that for a variety of reasons his company was too early stage for me but that I would happily keep track of their progress. Leave them wanting more.

Venture Capital 291

Venture Capital Press News Startup 291

Both Sides of the Table

OCTOBER 10, 2011

Netflix announced the changes to its company via a blog post. That’s not how you handle a major announcement in your company. Because poorly run marketing can negatively affect a company. Magazines – Magazines make their money through a combination of subscription or purchase revenue vs. ad revenue.

Netflix 287

Netflix Customer Custom Pricing 287

InfoChachkie

JUNE 11, 2012

HIGHEST DEGREE OBTAINED BY AMERICA'S 400 RICHEST PEOPLE Source: Forbes Magazine, Jan 2012. Mark Zuckerberg – “The dynamic of managing people and being CEO in a company is a lot different than being college roommates with someone.”.

Tips 279

Tips Startup Education Entrepreneur 279

Tech Zulu Event

NOVEMBER 18, 2011

Company CEO, Ryan Born, speaks in their official press release about big things to come with the company: “We’re incredibly excited about this landmark, but it is only a small sign of things to come,” said Ryan Born, chief executive officer, ImageCollect. Early adopters include People Magazine, US Weekly, Tribune, and others.

Press 69

Press Entertainment Pricing Blogging 69

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Tanz has been featured in Entrepreneur Magazine “Young Millionaires of 2011 Special Report.” The old media companies were resistant to change. He decided to pivot.

Advertising 98

Advertising Santa Monica Startup Content 98

Tech Zulu Event

OCTOBER 31, 2011

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service. Make sure to tune in for all the live action. Justine Ezarik (a.k.a.

Los Angeles 75

Los Angeles Angel Social Media Media 75

Berkonomics

JULY 19, 2011

New magazines were rushed to market, thick with advertisements for computer systems and components at bargain prices. No employee of our customer company could do this because no employee knew our software and its requirements for database setup, multi-user security and more.

Pricing 184

Pricing Networking IBM IBM 184

socalTECH

JUNE 5, 2012

Garrett was most recently a venture capitalist at Crosscut Ventures, who helped identify and fund ShoeDazzle--co-founded the company with Beal, a fashion industry insider who was introduced to Garrett by prolific Los Angeles angel investor Paige Craig. The two sat down with us to explain the idea behind the company.

Startup 182

Startup Commerce Design Media 182

Both Sides of the Table

DECEMBER 15, 2012

I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. I was the proud owner of a Psion, founded by the company Bill Gates once famously said he feared more than any other. Blackberry (RIM) will not survive as an independent company. And it turns out that – duh!

Email 386

Email Startup Marketing Competition 386

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

JULY 23, 2010

Matt Edelman: The last company I ran and co-founded PeopleJam, which was a social media business for people interested in self improvement. Matt Edelman: Before I started, the company had acquired a company called StyleHive, which also owns MyStyleDiary. We started that in 2006, and sold it to Chicken Soup For The Soul in 2009.

Newsletter 165

Newsletter Sites Content Advertising 165

socalTECH

JULY 6, 2009

As part of our interview with local companies and executives, we always like to talk with interesting local companies. We're a business that has both advertising revenues and subscription, a blend of both. You also bought a surfing magazine at one point, didn't you? Finally, how big is your firm now?

Web 140

Web Content Mobile Sites 140

Tech Zulu Event

OCTOBER 31, 2011

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service. Make sure to tune in for all the live action. Justine Ezarik (a.k.a.

Los Angeles 49

Los Angeles Angel Social Media Media 49

socalTECH

NOVEMBER 19, 2018

Kanaan Jemili: uCast Global is a digital media company that is looking at creating a scalable global solution for online video. Theyre like companies in the US like and ATT or Verizon, or an Orange in France, or others in Poland and Russia and other countries. Whats the relationship of this company to Gary Winnick?

Content 113

Content Startup Mobile Platform 113

socalTECH

JUNE 23, 2011

One of the firms which has been active in that area is Los Angeles-based CauseCast (www.causecast.com), run by Ryan Scott , who talked us about the company's relationship with the Huffington Post, its new efforts to provide its technology to companies interested in corporate social responsibility, and other initiatives.

Causecast 222

Causecast Startup Content Education 222

Tech Zulu Event

MAY 7, 2011

Our daily lives are filled with advertisements of the latest and greatest technologies offering to “change the way we live.” Maybe you were reading the latest magazine and breezed right pass an advertisement offering a 10% discount if you scanned their code. The LA based company ShareSquare offers users all this and more.

Advertising 87

Advertising Content Template Technology 87

Startup Professionals Musings

JUNE 2, 2011

By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. Print advertising is expensive, but social media is free. John is a veteran of over two decades in the advertising industry. Take advantage.

Startup 92

Startup Capital Blogging Ideas 92

socalTECH

JANUARY 2, 2014

We spoke with Michael Chasin, the company''s co-founder, about the startup. One day, I was talking with a friend who was trying to develop and app for a school event, and had created his own app creation company. He actually ended up dropping out of law school in his second year to pursue his app company. What''s LawKick about?

Help 240

Help Startup CTO Hire Pricing 240

Startup Professionals Musings

MAY 29, 2012

This is the most often attempted and failed business model today on the Internet – all the services are free, and you make money off the online advertising. This is a hybrid of the shopkeeper and eCommerce models, in which a company integrates both offline (bricks) and online (clicks) presences. eCommerce model. Razor-and-blades model.

Startup 95

Startup Customer Custom Summary 95

socalTECH

APRIL 14, 2010

Lolita Carrico: After I sold ModernMom last year to Demand Media and Richard Rosenblatt, which they merged into Brook Burke's company, BabooshBaby.com, I stayed with them through the transition. We don't think of ourselves as mommy bloggers, Gloss is not a blog but really an online magazine and community. Lolita Carrico: I think so.

Networking 230

Networking Social Media Startup Search Engine Optimization 230