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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

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H Code Snags New Investment Round

socalTECH

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. According to H Code, it will use the new funding to extend the reach of its branded content studio, publisher network, and intelligence center among diverse audiences.

Invest 113
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Social Reality Becomes SRAX

socalTECH

Los Angeles-based advertising technology tools developer Social Reality has rebranded itself as SRAX , the company said on thursday. The company said the new branding "is designed to reflect the breadth and depth of the advertising technology company's tools offered to digital marketers and content owners."

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NewsCrafted Raises $1.1M

socalTECH

Los Angeles-based NewsCrafted , a company which provides elementary and middle schools with professionally designed, high quality newsletters -- including content, has raised $1.1M angel education advertising custom newsletter publishing elementary school middle capital venture newscrafted' NewsCrafted is led by David Koenig.

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Dollar Shave's TV Push Powered By Convertro

socalTECH

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company. READ MORE>>.

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Develop viral content. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. That’s a double death wish.

Marketing 139
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24/7 Media Expands Video Formats

socalTECH

Online advertising provider Real Media Group , which is part of 24/7 Media, said today that it has launched three new video formats. The Social Slide Bar links users to social media sites like Facebook; the Action Button links to retailers like Amazon.com; and the Click-to-Long Play format features links to longer, branded content.

Media 154