socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M in a seed funding round. The funding was led by Moonshots Capital, and also included Techstars and Luma Launch.

Help 133

Help IP Content Google 133

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

SEPTEMBER 9, 2021

A new, Los Angeles-based startup, MediaKits, says it has launched a new platform aimed at helping influencers, musicians, and athletes manage their brands. The company said its platform lets its users create their own custom media kits online. The startup was founded by Kieran O'Brien and Casey Adams.

Platform 140

Platform Advertising Los Angeles Media 140

socalTECH

SEPTEMBER 24, 2009

Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. The service also helps companies compare the effectiveness of those ads versus ads from competitors and others.

Advertising 154

Advertising Services Palomar Content 154

socalTECH

MAY 21, 2010

Irvine-based WebVisible , which helps small and medium sized businesses place Internet advertising, said this morning that it has signed a three-year agreement with Sensis , an Australian telephone directory firm. Tags: webvisible australia yellow pages advertising internet. Financial details of the deal were not disclosed.

Customer 140

Customer Custom Advertising Platform 140

Startup Professionals Musings

DECEMBER 15, 2017

Have you ever noticed that some of your business owner friends get all the bad customers, and yours all seem fairly reasonable? I’m always amazed that, in my role as a business advisor, bad customers somehow seem to gang up on certain businesses. The reality is that we all make mistakes, so no customer is always right.

Customer 89

Customer Custom Demand Pricing 89

TechCrunch LA

SEPTEMBER 6, 2018

A new startup is seizing on an opportunity to help up-and-coming online entertainers take a leaf out of that book and grow their relationships with fans. Popbase is an app that operates almost like an interactive forum for new media.

Help 115

Help Startup Activision Media 115

socalTECH

JANUARY 2, 2014

Michael Chasin: LawKick.com is essentially a marketplace that makes it easier than ever to find legal help. How the website works, is the client goes to the website, and indicates what they need help with. Michael Chasin: The most challenging part of any startup is getting in front of people, and finding customers. READ MORE>>.

Help 240

Help Startup CTO Hire Pricing 240

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Custom Insurance Programs for Technology Companies. Helping entrepreneurs succeed. Advertisers. Rely on Vistage to Help Them Grow. professionals?

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Tech.Co

JANUARY 10, 2018

Natalie Kaminski, CEO and cofounder of goBaby.co , an on-demand rental marketplace for baby gear that helps reduce stress of traveling with little kids, is hyper-focused on gaining the trust of mothers. “Focusing on emotion is key when communicating with female customers. Connect With Your Customers.

Tips 71

Tips Customer Custom Dollar Shave Club 71

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. Please verify before subscribing. TikTok Teams Up With Ecommerce Startups.

Social Media 151

Social Media Startup Commerce News 151

Startup Professionals Musings

JULY 31, 2019

After working in business at all levels, and consulting to entrepreneurs for years, I’m still surprised to see so many situations where things that should be easy are painful to customers, and lead to customers hating your business. For example, I recently picked up my phone to call a well-advertised local company for a TV repair.

Customer 83

Customer Custom Demand Examples 83

socalTECH

JANUARY 22, 2014

Santa Monica-based NearWoo said today that it has linked up with Google''s DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. According to NearWoo, the deal gives its local mobile advertisers access to the sites, apps and games where Google delivers it mobile ads.

Google 200

Google Santa Monica Advertising Mobile 200

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

socalTECH

JULY 29, 2014

Los Angeles-based Kixer , which was founded by Keith Bonnici, Jake Moilanen, and Omar Nicola, has raised $1M in a seed funding, for the company''s native advertising platform. Kixer develops a native advertising platform which helps mobile app developers reach users via online publishers. READ MORE>>.

Seed Funding 164

Seed Funding Funding Advertising Venture Capital 164

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

JUNE 25, 2019

According to the company, it has integrated with LinkedIn's Matched Audiences API, which will help marketers target prospective customers and increase response rates with more relevant advertising on the LinkedIn platform. Pricing on the new product was not announced. READ MORE>>.

Santa Barbara 124

Santa Barbara Advertising Pricing Platform 124

Startup Professionals Musings

MAY 25, 2014

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people. New technologies are everywhere today. Offer utility to each audience member.

Customer 99

Customer Custom Startup Content 99

Both Sides of the Table

APRIL 19, 2011

A friend helped him get out of this situation and changed Matt’s life forever. He is very hands-on and helpful – especially for any company looking into customer acquisition. Good listener, take in information, • Have pulse on what the market wants (hard to train that) cannot take this from customers only.

Acquisition 304

Acquisition Startup Customer Custom 304

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. Custom Insurance Programs for Technology Companies. Advertisers. Tags: advertisers sponsors. They include: Sponsors.

Advertising 113

Advertising Southern California IP VentureNet 113

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. We help them with this. Where does someone who is starting a hairdressers advertise their business?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

JUNE 30, 2014

Los Angeles-based Spreeify , the advertising technology company led by Ruben Dua, has launched a brand new product today, offering up cloud-based mobile and display advertising. According to Spreeify, the new technology helps maximize click through, conversion, and engagement on ads. spreeify display mobile advertising'

Mobile 147

Mobile Product Advertising Los Angeles 147

Startup Professionals Musings

JUNE 17, 2023

You need partners, team members, investors, vendors, and customers. There are people you only recognize on the street, business friends, and then close friends whom you can always count on to help. You need something specific from the other person – a loan, or product order, or help solving a problem. Marty Zwilling

Startup 127

Startup Guide Networking Help 127

socalTECH

JULY 22, 2020

According to TrackStreet, it is developing brand protection technology, which uses artificial intelligence and automation to help brands monitor brand, MAP (minimum advertised price), and resale pricing violations. The company says it already has customers such Domestic, Mercury Marine, Smuckers, The Weyco Group, and Zeiss.

Artificial Inteligence 124

Artificial Inteligence Santa Barbara SaaS Venture Capital 124

Startup Professionals Musings

SEPTEMBER 2, 2012

Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Ask why it should be, and why customers should care. It’s good to play games with your customers. Here are the new marketing rules I support: Insight comes before inspiration.

Customer 100

Customer Custom Marketing Demand 100

socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. Digital Pharmacist, which is based in Austin, Texas, had been backed by LiveOak Venture Partners. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

APRIL 25, 2014

San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly said its video ad platform provides micro-target audiences in hyper-local areas for advertisers. READ MORE>>.

Platform 153

Platform Advertising San Diego Mobile 153

socalTECH

FEBRUARY 24, 2009

Woodland Hills-based Gumiyo , which develops tools for enabling mobile web sites, has scored a new customer. According to accounting and advisory firm CNM LLP, it has partnered with Gumiyo to deliver collateral, advertisements, business cards, and other media via SMS from its web sites. Financial terms of the deal were not disclosed.

Woodland Hills 100

Woodland Hills Customer Custom Southern California 100

socalTECH

JUNE 12, 2013

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

socalTECH

SEPTEMBER 7, 2018

Santa Monica-based GumGum Sports , the arm of GumGum which develops technology to measure the social media value of sponsorships for sports teams, says it has just signed the NHL's Columbus Blue Jackets as a new customer. According to GumGumSports, they are in a multi-year partnership where the Blue Jackets will use its full valuation suite.

Social Media 100

Social Media Santa Monica Advertising Media 100

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. openx mobile advertising auction network server'

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

DECEMBER 12, 2012

Los Angeles-based Evolve Media Corp , which operates such sites as CraveOnline, totallyher Media, GameRevolution, and LiveOutdoors, said today that it has launched a new online advertising product. The company said its INgage product semantically maps site content and helps online advertisers reach site visitors.

Media 147

Media Product Advertising Sites 147

socalTECH

DECEMBER 9, 2014

The company said the move will help it better serve its long standing customers on the East Coast. The company says its customers are primarily in the financial services, retail, and travel industries, with such customers as American Airlines, Cabela''s, Deckers, Shutterstock, Tommy Hilfiger and Wayfair. READ MORE>>.

Santa Barbara 159

Santa Barbara SaaS Advertising Software 159

socalTECH

DECEMBER 10, 2013

Santa Monica-based SHIFT , which develops real time, online advertising and marketing tools, announced this morning that it has raised $6M in a Series B funding round. shift real time marketing tools online advertising venture capital europe international' SHIFT said it has now raised $14M in funding. SHIFT is led by James Borow.

Tool 174

Tool Marketing Santa Monica Advertising 174