TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. Leveraging LLMs to help users fill in text, whether it’s by providing starter content, samples, or highly personalized tips, makes their lives easier. An empty textbox, demanding to be filled with a concise, compelling summary to impress potential employers is daunting.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Tech Zulu Event

NOVEMBER 15, 2013

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically. Take action. The Internet ad revenues surged to a landmark $20.1

Advertising 86

Advertising Platform Report Technology 86

socalTECH

MARCH 16, 2011

Santa Monica-based eHow , the online question and answer site owned by Demand Media, has revealed a new site redesign today, saying it has launched a new look-and-feel plus additional site enhancements. eHow said the new organization makes the site more useful to advertisers. READ MORE>>.

eHow 150

eHow Santa Monica Demand Sites 150

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. We help them with this. We came together to help others in the same situation – ie starting a business but not knowing how to market it. What is ProfileTree? Why the name?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

MARCH 27, 2012

Looking to attract more consumers interested in learning more about technology, Santa Monica-based eHow , the online how-to site run by Demand Media, said today that it has launched a new Tech Channel as part of the site. RadioShack is heavily represented on the channel as an advertiser and sponsor. READ MORE>>.

eHow 180

eHow Technology Santa Monica Demand 180

TechCrunch LA

JANUARY 23, 2020

And today it’s announcing a deal that helps pave the way for a global launch of it. A music streaming app, which TikTok has reportedly been gearing up to launch for some time , is one way that the company could help generate revenue. it says) and even a search for a new US-based CEO.

Services 182

Services Los Angeles Media Marketing 182

Tech.Co

DECEMBER 29, 2023

However, its unique-for-the-industry monthly subscription model has helped it maintain healthy profits from its loyal customer base in 2023. RunwayML Runway is an applied AI tool artists can use to create AI-generated media, like video, audio and text. Organic milk formula product Bobbie. Calendly calendar screenshot.

Startup 210

Startup Generative AI Newsletter Tool 210

socalTECH

OCTOBER 4, 2011

Santa Monica-based eHow , the question and answer site of Demand Media, is announcing today that it has launched a new women-focused channel called Shift. eHow said the new channel is aimed at helping "inspire women who want to make changes in their lives" and "positively impact others around them." READ MORE>>.

eHow 196

eHow Santa Monica Journal Demand 196

socalTECH

MAY 20, 2010

Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 Santa Monica-based Demand Media , the Internet content publishing run by Richard Rosenblatt, also is widely expected to be in the process of filing for an IPO. The firm sold 4,166,667 shares of stock at $13.00

ReachLocal 157

ReachLocal Woodland Hills Thousand Oaks NewEgg 157

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.

Social Media 235

Social Media Demand Activity Marketing 235

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. In digital advertising, we have it backwards. Another great opportunity within the digital advertising: those segments of the industry that contain characteristics of “expiring” inventory markets such as travel.

Advertising 59

Advertising Sales Software Platform 59

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content. Congrats on funding.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Use smart ads wisely.

Marketing 82

Marketing Demand Startup Customer 82

Startup Professionals Musings

DECEMBER 17, 2022

He has helped many companies with this problem, and as an advisor to startups, I see the same common themes leading to growth slowdowns. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Use smart ads wisely.

Marketing 104

Marketing Demand Startup Customer 104

socalTECH

JULY 7, 2010

Demand Media / Richard Rosenblatt / Los Angeles - Rosenblatt's last big win: MySpace, where he was Chairman, brokering its sale to News Corp. Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Use smart ads wisely.

Customer 100

Customer Custom Marketing Demand 100

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Lolita Carrico: Social media had a lot to do with it, for sure. Being one of the first in the mom media area has helped. What is Gloss Network?

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

FEBRUARY 1, 2019

Innovation is key in setting your company apart from the onslaught of promotional media out there today, including email blasts, banner ads on the Internet, and pervasive television spots. Here are some key recommendations for building your branding plan: Find out who your customers are through social media.

Social Media 73

Social Media Customer Custom Mobile 73

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. We Create Demand for California's Technology Companies. Advertisers. tech, new media, entertainment and consumer industries. They include: Sponsors.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

socalTECH

MARCH 6, 2013

We caught up with co-founder and CEO Joey Flores to learn more about the service, plus hear more about the new on-demand service and the challenges it is trying to help musicians and labels deal with in the age of Internet streaming. But, since it was radio style, on-demand was something we didn't allow. What is Earbits?

Demand 166

Demand Startup Platform Sites 166

Startup Professionals Musings

MARCH 20, 2020

He has helped many companies with this problem, and as an advisor to startups, I see the same common themes leading to growth slowdowns. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Pricing 123

Pricing Cloud Computing Customer Custom 123

socalTECH

MARCH 20, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Helping entrepreneurs succeed. We Create Demand for California's Technology Companies. Advertisers. tech, new media, entertainment and consumer industries. Southern California's high tech news and companies. They include: Sponsors.

Rustic Canyon 100

Rustic Canyon Southern California Technology Council High Tech 100

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? Can you explain that process?

Demand 240

Demand Media eHow Content 240

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Use smart ads wisely.

Marketing 91

Marketing Startup Demand Customer 91

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. We Create Demand for California's Technology Companies. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Startups Made Simple.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. We Create Demand for California's Technology Companies. Advertisers. tech, new media, entertainment and consumer industries. Startups Made Simple.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

JUNE 5, 2012

Garrett was most recently a venture capitalist at Crosscut Ventures, who helped identify and fund ShoeDazzle--co-founded the company with Beal, a fashion industry insider who was introduced to Garrett by prolific Los Angeles angel investor Paige Craig. Brian Garrett: The way I describe it, is it's a fashion, media, and commerce company.

Startup 182

Startup Commerce Design Media 182

Tech Zulu Event

JANUARY 22, 2016

Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. If your competitor is spending more on social network advertising, so should you. Native Facebook videos are competing with YouTube videos and becoming the best way to get your message across on social media.

Marketing 40

Marketing Social Media Social Network Technical Review 40

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. We Create Demand for California's Technology Companies. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Startups Made Simple.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Tech Zulu Event

MAY 6, 2013

The successes Engage:BDR has right now, helps highlight LA as a city for tech companies to develop and grow. I left MySpace in 2008 to help MySpace to monetize its inventory better. As the demands and supplies grew for advertising, we built a stable capital to create Engage:BDR. How much did Engage:BDR grow?

Marketing 96

Marketing Startup Incubator Advertising 96

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Ace Metrix is actually the first, on-demand measurement service of TV advertising effectiveness.

Advertising 100

Advertising Palomar Startup Customer 100

Both Sides of the Table

AUGUST 15, 2010

One person who doesn’t waste this opportunity is Sam Jones of Formation Media. You can’t help but lean forward and want to hear what the next line is. I run a company called Formation Media. We set up Formation Media to bring that experience to the Internet. My partner was in product management at Demand Media.

Startup 315

Startup Content Conference Media 315

SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I'd be curious what you are doing with social media for a logistics company.

Marketing 150

Marketing Social Media Blogging Media 150