L.A. Business Journal

JUNE 19, 2017

announced a global partnership to develop made-for-Snap shows over the next two years. The deal, reportedly valued at $100 million, will include both entertainment and advertising content. and Time Warner Inc.

Content 210

Content Entertainment Advertising Report 210

socalTECH

JANUARY 15, 2021

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP. The company reported $9.9M in net income on $164M in revenues for the year ended December 31, 2019.

Advertising 113

Advertising .Net Equity Software 113

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. experts, developers, and many, many others. Advertisers.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

Artificial Inteligence 113

Artificial Inteligence Social Media Entertainment Advertising 113

socalTECH

MAY 21, 2021

San Diego-based Evofem Biosciences, a developer of biopharmaceuticals for female reproductive health, reported it raised $50M in its previously announced public offering. The company said the funding goes towards its commercialization activities, advertising, clinical trials, development activities, plus general corporate purposes.

San Diego 113

San Diego .Net Activity Advertising 113

socalTECH

JANUARY 22, 2019

Costa Mesa-based Veritone , which develops software for analyzing advertising campaigns, reported a win with radio broadcaster Beasley Media Group. Financial details of the expanded licensing agreement with the radio station company were not announced. Veritone is run by serial entrepreneurs Chad and Ryan Steelberg.

Artificial Inteligence 113

Artificial Inteligence Media Advertising Report 113

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

MAY 5, 2015

San Diego-based software developer Tealium , which develops software used to manage enterprise "tags", those snippets of codes used for tracking advertising, marketing, analytics, and other efforts, said today that it had 100% growth in the first quarter of 2015. The company did not disclose any actual revenue numbers.

Report 100

Report San Diego Advertising Software Development 100

socalTECH

MARCH 26, 2018

Venice, California-based Snap , the parent firm of Snapchat , has quietly acquired a 3D gaming engine developer based in the UK, according to a report. According to the report, Snap acquired PlayCanvas, a developer of 3D game design software, last May. READ MORE>>.

Snapchat 138

Snapchat Venice Startup Report 138

socalTECH

DECEMBER 15, 2008

Los Angeles- and New York-based My Damn Channel, a producer of online, original video, has bolstered its executive ranks, hiring on a new Vice President of Advertising Strategy & Partnerships for the firm. The company said that Sahaila Suhimi will fill the new role, reporting to CEO and founder Rob Barnett.

Advertising 124

Advertising Content Venture Capital Los Angeles 124

socalTECH

DECEMBER 20, 2016

Venice-based Snap , the parent firm of Snapchat, has acquired San Francisco-based ad technology developer Flite , according to reports this morning. According to recode, the acquisition is an "acquihire", and Snap is using the buy to help bring in new ad technology talent, rather than any software developed by Flite.

Report 100

Report Venice Snapchat Software Development 100

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Your Software Development Partner. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers.

Advertising 113

Advertising Southern California IP VentureNet 113

Frank Addante

OCTOBER 3, 2013

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. Now, let’s look at Automated Advertising. The Automated Advertising Industry' Sound familiar?

Advertising 76

Advertising Sales Organization Customer 76

Startup Professionals Musings

MAY 6, 2023

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Explore municipal development resources. Peruse company reports from your business domain. Browse the business section of your favorite bookstore.

Statistics 120

Statistics Research Report Newsletter 120

socalTECH

FEBRUARY 5, 2014

Los Angeles-based online advertising technology developer Rubicon Project has filed for an IPO, saying in a filing with the SEC that it is looking to sell up to $100M in its stock in an IPO on the New York Stock Exchange. The firm reported revenues of $57.0M rubicon project advertising merger exchange exit technology'

Clearstone 198

Clearstone Advertising News Los Angeles 198

socalTECH

FEBRUARY 25, 2015

Los Angeles-based online advertising technology developer Rubicon Project > has just passed the $100M mark, reporting yesterday that its 2014 year end revenues were $125.3M. The details came as the company released its fourth quarter results, where it reported net income of $1.4M on revenues of $41.8M for the quarter.

Advertising 100

Advertising .Net Report Los Angeles 100

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

JANUARY 31, 2017

Los Angeles-based Triton Digital , the developer of advertising technology for the audio streaming market, reported that it has been selected by Connoisseur Media. Triton Digital provides programmatic audio advertising technology for the audio streaming market. Financial impact of the customer win was not announced.

Media 100

Media Advertising Los Angeles Content 100

socalTECH

JUNE 25, 2013

Los Angeles-based Tongal , which operates a crowdsourced site for creating commercials, reported today that it has hit $1 million in current projects in its reward pool. tongal user generated crowdsourced crowdsourcing crowdsource video content hollywood advertising commercial television creative' READ MORE>>.

Hollywood 223

Hollywood Advertising Sites Ideas 223

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

FEBRUARY 24, 2015

Los Angeles-based online advertising technology developer and marketplace operator OpenX is reporting a win this morning with Major League Gaming (MLG), saying that MLG has selected the company as its exclusive provider of ad serving and monetization of its digital media advertising. READ MORE>>.

OpenX 100

OpenX Advertising Los Angeles Platform 100

socalTECH

JANUARY 14, 2015

Los Angeles-based native advertising automation software developer Nativo reported Wednesday that it has been selected by five different publishers to power native advertising programs for their sites. nativo publishing advertising automation software fodors techtarget justin choi' Nativo is led by Justin Choi.

Advertising 100

Advertising Software Development Los Angeles Software 100

socalTECH

FEBRUARY 13, 2012

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising.

OpenX 174

OpenX Advertising Web Los Angeles 174

socalTECH

JUNE 4, 2012

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. OpenX developers advertising serving software and related advertising network services, aimed at web publishers. White as its General Manager, Publisher Business - West. READ MORE>>.

OpenX 150

OpenX Advertising Web Los Angeles 150

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps. READ MORE>>.

Avalon 147

Avalon Media San Diego Advertising 147

Startup Professionals Musings

AUGUST 14, 2020

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Explore municipal development resources. Peruse company reports from your business domain. Browse the business section of your favorite bookstore.

Marketing 157

Marketing Statistics Research Report 157

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Newtoy recently revealed it has had over 10 million downloads of its game.

Mobile 171

Mobile Services CPC GRP Partners 171

socalTECH

APRIL 10, 2012

San Diego-based Verve Wireless , which develops mobile publishing and advertising tools, reported today that it has hired Chris Nicotra, the former Chief Technology Officer of comScore, as its new Executive Vice President of Product and Technology. Verve said Nicotra has also served at AOL Advertising and Advertising.com.

Chief Technology Officer 150

Chief Technology Officer Technology San Diego Press 150

socalTECH

JANUARY 11, 2012

Los Angeles-based Mobile Roadie , the mobile app developer, is powering a new mobile app from hotel and nightlife operator Sbe , the firm reported today. Financial impact of the deal was not disclosed. READ MORE>>.

Mobile 178

Mobile Los Angeles Advertising Report 178

socalTECH

MARCH 14, 2013

ValueCLlck's new CMO reports to ValueClick's President and CEO, John Giuliani. ValueClick is a developer of online advertising products. Eagle also serves on the board of Akademos. READ MORE>>.

Westlake Village 147

Westlake Village Marketing eHarmony Advertising 147

socalTECH

JULY 17, 2014

The latest venture capital totals from the PricewaterhouseCoopers/National Venture Capital Association''s MoneyTree Report was released this evening, tallying up $761.12M in investments in Q2 of 2014 in Southern California, up from Q2 of 2013, when $616.83M was invested in the region.

Southern California 240

Southern California El Segundo Culver City Orange County 240

socalTECH

JULY 29, 2015

Los Angeles-based online advertising automation technology developer Rubicon Project reported some healthy growth in its second quarter. Rubicon said Tuesday afternoon that it had $53.0M in revenues, an 88 percent increase from the second quarter of 2014, when it had revenues of $28.3M.

Advertising 100

Advertising Los Angeles Organization Acquisition 100

socalTECH

FEBRUARY 28, 2012

Santa Monica-based GraphEffect , the developer of social marketing software which helps advertiser manage their advertising on Facebook, said this morning that it has launched a significant update to its platform. The firm--which is headed by James Borow--said its new, GraphEffect 2.0 READ MORE>>.

Platform 159

Platform Santa Monica Advertising Content 159

Both Sides of the Table

MARCH 12, 2016

Unless you work at Snapchat or are on the board – nobody really knows how many users they have but I think it’s well reported to be a s**t-ton. Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. There is also a reported 8 billion videos viewed per day.

Snapchat 150

Snapchat Advertising Media Platform 150

socalTECH

APRIL 14, 2016

in venture capital in Q1, according to the latest MoneyTree Report by PricewaterhouseCoopers and the National Venture Capital Association, based on data from Thomson Reuters. funding round, and $60M in Ventura-based advertising technology developer TradeDesk. Southern California startups raised $810.5M was invested.

Southern California 100

Southern California Venture Capital Orange County Ventura 100

socalTECH

FEBRUARY 20, 2013

Los Angeles-based FastPay , which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 100 customers since its launch in 2010. READ MORE>>.

Customer 164

Customer Custom Funding Commerce 164