Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. Email marketing. Cold calling.

Custom 146

Custom Customer Marketing Startup 146

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. billion email accounts.

Email 339

Email SaaS Venture Capital Google 339

Berkonomics

NOVEMBER 9, 2017

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? Email readers, continue here…]. You’ll wonder: ‘’Is this a worthy investment with probable payback in revenues? Why Is niche marketing important? This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

Tech Zulu Event

APRIL 1, 2014

Visions pan of endless cold emails and long days attending meetups and pitch nights while your operations/tech team grind away. 2013 was a huge year for startup investing to say the least, and with how things have been shaping up in Q1 of 2014, things are going to get a whole lot crazier. From Finance to Crowd-Investing.

Invest 100

Invest Startup Technical Review Software Review 100

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. Ed Braswell, CEO, edo says this is necessary as, “Payments and advertising are colliding; to stay competitive firms are searching for solutions to drive customer acquisition, loyalty and return on marketing investment.”.

Advertising 64

Advertising Media Networking Capital 64

Tech.Co

DECEMBER 29, 2023

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Startup 210

Startup Generative AI Newsletter Tool 210

Both Sides of the Table

AUGUST 23, 2012

And they invest n select VC funds. 45 minutes in: Andrew’s process for investing in startups. 6:30 Do you disclose which funds you’ve invested in? 30:30 Are you investing in email? 36:00 Andrew: Display advertising has a real problem. 45:15 What’s your process for investing in startups?

Media 285

Media Company Companies Venture Capital 285

Both Sides of the Table

AUGUST 21, 2011

When I first got into VC I decided I better have some investment themes. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable.

Mobile 329

Mobile Advertising Media Marketing 329

Startup Professionals Musings

DECEMBER 7, 2022

Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. Capitalize on competitor weaknesses that you can fill with minimal new investment. Now is the time to formalize lead-generation efforts, and initiate efforts to maximize the conversion rate to sales closure.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Email readers, continue here.] Once we had what we thought was the answer, in allowing for display advertising on these sites.

Metrics 207

Metrics Sites Advertising Web 207

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 226

Custom Customer Entrepreneur Advertising 226

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

socalTECH

AUGUST 4, 2016

percent from last year, as its continues to have a significant piggyback of cash and investments for its acquisitions. in cash and investments--said it now expects its revenues to be between $830 and $860 million in its fiscal 2016. Los Angeles-based J2 Global said on Wednesday that its revenues increased to $211.8M in Q2, up 20.3

Southern California 100

Southern California Email Los Angeles Acquisition 100

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Are you thematic in your investing or entrepreneur focused? (11:40-14:15). In 2003 one of their first investments was Qiigo, Mike Yavondite’s company. 11:40-14:15). 22:00-33:00).

Capital 265

Capital Venture Capital Veoh Startup 265

socalTECH

APRIL 14, 2011

Through Howards investment in betaworks, he also owns early shares in Twitter. Howard Lindzon: In 2007, Fred Wilson had offered me some share in Twitter, when they were putting together their first round of venture capital investments. Luck has it, I'm also a small investor though an investment in BetaWorks.

Ideas 248

Ideas Web Startup Content 248

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

Custom 164

Custom Customer Advertising SEM 164

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 133

Custom Customer Entrepreneur Advertising 133

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

MARCH 9, 2020

Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. Capitalize on competitor weaknesses that you can fill with minimal new investment. Now is the time to formalize lead-generation efforts, and initiate efforts to maximize the conversion rate to sales closure.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

OCTOBER 16, 2020

By spending only within your means, and re-investing the money you make, you will more likely enjoy success. Skip the complex contracts by lawyers, but at least use an email to confirm terms and conditions to all parties. Define your “ secret sauce ” or intellectual property, and advertise it as well as protect it.

Custom 125

Custom Customer Tool Writing 125

Startup Professionals Musings

AUGUST 17, 2018

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. Email marketing. Cold calling.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Inbound marketing data is more easily measured for ROI.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Advertising is all about getting the most results for the least cost.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

APRIL 25, 2014

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. Email marketing. Cold calling.

Startup 99

Startup Social Media SEM Advertising 99

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! When we launched GoToMyPC in 2001, the rules of online marketing were still being written. Share and Enjoy.

Content 171

Content Platform Paid Search OpenX 171

Startup Professionals Musings

AUGUST 6, 2016

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. Email marketing. Cold calling.

Custom 60

Custom Customer Marketing Social Media 60

Both Sides of the Table

JUNE 28, 2010

Since then Mike his built his career by investing in early-stage companies (seed or series A), which is remarkable given that Polaris Ventures is a $1 billion fund. Simple: according to Mike Polaris has followed on nearly every seed investment that they’ve done. You can hear his full argument in the interview.

Venture Capital 230

Venture Capital Blogging Startup Fandango 230

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. He left to start his own firm, which only invests in data-based companies, who are all focused on accumulation and use of data. Jeff Green: I started my career in online advertising, as a media buyer.

Advertising 157

Advertising Startup Media Marketing 157

socalTECH

OCTOBER 17, 2017

Nimble's software connects to your email, social accounts, and more, and helps you track your customers, sales prospects, sales pipeline, and much much more. They typically don't invest in companies that are in the startup phase. They used Gmail and Gsuite for email and calendar. That brings us to Microsoft.

Startup 113

Startup Canoga Park Email Google 113

Both Sides of the Table

SEPTEMBER 17, 2013

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. margin range to more sustainable 50-60% margin businesses.

Company 339

Company Companies Technical Review Content 339

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

InfoChachkie

JUNE 22, 2015

Facebook recently joined Google and Twitter by offering a click-to-call functionality in its ads, giving consumers an option to call businesses directly, versus emailing them or completing an online form - effectively making the plain old phone one of the most powerful on/offline marketing tools of the coming decade. Share and Enjoy.

Mobile 100

Mobile Technical Review Google Tool 100

Both Sides of the Table

DECEMBER 5, 2010

While you dialed AOL to get on the Internet, the goal of AOL was to keep you locked into their proprietary content and thus earned the classification of “walled garden.&# They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. And now they want to revolutionize email.

Social Network 297

Social Network Networking Web 2.0 Web 297

InfoChachkie

JULY 9, 2012

Although estimates of Google’s total investment vary, the industry insiders I spoke with believe it exceeded $100 million. Networks have significantly increased YouTubers’ advertising revenue by negotiating sponsorships and large ad purchases with major brands.

Google 133

Google Develop Development Funding 133

socalTECH

MARCH 1, 2012

The best form of this right now is email, and even then, that's through a one-size-fits-all email. One of the things I heard often when doing any marketing, was that although local businesses would get customers from their advertising efforts, the didn't know when they were coming back. That's currently very ineffective.

Southern California 245

Southern California Idealab Startup Custom 245

Both Sides of the Table

APRIL 19, 2011

Matt’s commitment to re-investing in tech startups is reminiscent to this great Fred Wilson post of “recycling capital. &#. People want to invest in people they trust – once you’ve made money for someone you can always go back, and even get better pricing. Here’s a summary of our interview. That was a quick meeting!!

Acquisition 304

Acquisition Startup Custom Customer 304