socalTECH

AUGUST 31, 2021

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113

Invest Santa Monica Equity Advertising 113

socalTECH

JANUARY 12, 2011

San Diego-based private equity firm JMI Equity has backed Internet advertising firm Adknowledge , as lead on a $200M debt and equity financing round for that firm. As part of the investment, JMI Equity General Partner Brad Woloson has joined Adknowledge's board.

Equity 140

Equity San Diego Advertising Acquisition 140

socalTECH

SEPTEMBER 22, 2011

Los Angeles-based Marketshare , the developer of marketing and advertising optimization software, has raised $5.0M in a debt funding round, according to a regulatory filing form the firm. The funding has not yet been announced. According to the filing, round close on September 8th, and came from a single investor.

Funding 157

Funding Advertising Equity Los Angeles 157

socalTECH

APRIL 30, 2013

Rubicon develops a cloud-based platform which enables real-time buying and selling of advertising for web publishers; the firm''s automated systems help optimize the amount of revenue earned by advertisers, by soliciting up real-time-bids for which advertisements which are presented on a web page. READ MORE>>.

Customer 220

Customer Custom Clearstone Journal 220

socalTECH

MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

DECEMBER 10, 2013

in a venture capital funding, in a combination of both equity and debt. The startup said the funding came from Ed Ojdana, 3G Capital, Grind Games, Silicon Valley Bank, as well as other strategic and angel investors. network advertising mobile online rewards capital venture paedae' PaeDae is led by Rob Emrich. READ MORE>>.

Advertising 168

Advertising Mobile Venture Capital Equity 168

socalTECH

JUNE 25, 2013

Tongal''s online site lets users contribute to develop creative ideas for different advertising projects, starting with the idea itself, to a storyboard, and eventually a full blown commercial video. The firm recently raised $15M in a private equity funding from Insight Venture Partners. READ MORE>>.

Hollywood 223

Hollywood Advertising Sites Ideas 223

socalTECH

FEBRUARY 2, 2017

The new accelerator says it will invest $120,000 in funding in comapnies in the accelerator for up to 6 percent equity, with a 100 day program to be held at R/GA's New York offices. The new effort is focused on growth-stage and early-stage startups, with an emphasis on improving the reation and delivery of mobile advertising.

Snapchat 100

Snapchat Startup Venice Advertising 100

socalTECH

MAY 11, 2016

Ventura, California-based The Trade Desk , the advertising technology developer led by Jeff Green, has raised $125M in a credit facility, according to the company. The companysaid that it will use the new funding for global expansion initiatives and for working capital. The revolving credit facility was led by Citibank N.A.,

Ventura 100

Ventura Advertising Equity Capital 100

socalTECH

JANUARY 6, 2014

YP , the local search, media, and advertising firm spun out of AT&T which has significant operations in Glendale, said today that it has acquired venture-backed Sense Networks , a provider of mobile advertising and location-based services. Financial terms of the buy were not disclosed. READ MORE>>.

Networking 153

Networking Glendale Advertising Acquisition 153

socalTECH

NOVEMBER 2, 2010

Irvine-based Specific Media , which operates an Internet advertising network, has issued $5.3M in equity, according to a regulatory filing by the firm this week. According to the filing, the new equity came on October 27th. Tags: specific media internet advertising merger acquisition. READ MORE>>.

Enterprise Partners 140

Enterprise Partners Advertising Equity Media 140

socalTECH

JUNE 15, 2010

Santa Monica-based Rubicon Project , the online advertising optimization firm founded by Frank Addante, is on track to do $100M in revenues this year and will reach profitability in Q4, according to a blog post by Addante Tuesday afternoon. Tags: rubicon project online advertising optimize profit. READ MORE>>.

Clearstone 232

Clearstone Santa Monica Advertising Blogging 232

socalTECH

JULY 30, 2020

Santa Monica-based MomentFeed , which develops software used by retail brands for optimizing mobile and proximity searches, has raised $10M more in funding, the company said on Thursday. The funding was led by Level Equity, and also included Signia Venture Partners, Draper Nexus, and DFJ Frontier, all prior investors.

Software Review 157

Software Review Draper Santa Monica Google 157

socalTECH

JANUARY 29, 2013

Rubicon Project , the online advertising technology firm headed by serial entrepreneur Frank Addante, looks like it may just be the next Southern California company to file for an IPO, based on a number of executive appointments made Tuesday.

Southern California 180

Southern California Chief Technology Officer Legalzoom OpenX 180

Tech Zulu Event

SEPTEMBER 11, 2013

Social analytics and personalization platform GraphDive has closed $2 million in its first ever equity round from Crosslink Capital, Correlation Ventures, Plug & Play Tech Center, Start Capital and angel investors Pejman Nozad, Ullas Naik and Scott Banister. $2 2 million equity round.

Equity 65

Equity Social Media Google Tool 65

socalTECH

JANUARY 14, 2013

Convetro , the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. The firm said the funding came from Bessemer Venture Partners and DAG Ventures, and will go towards sales and marketing.

Santa Monica 147

Santa Monica Advertising Equity Entrepreneur 147

socalTECH

MAY 13, 2010

Los Angeles-based Rubicon Project is reporting today that there was a 25 percent, year-over-year growth in online ad spending, according to the firm's Q1 2010 Online Advertising Market Report. Rubicon is venture backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal's Peacock Equity Fund.

Clearstone 140

Clearstone Advertising Venture Capital Equity 140

socalTECH

APRIL 20, 2010

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. READ MORE>>.

Product 133

Product Clearstone Advertising Demand 133

socalTECH

DECEMBER 17, 2009

Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. Rubicon Project's online advertising service helps publishers pick the best yielding ads from online ad networks. READ MORE>>.

Clearstone 160

Clearstone Advertising Equity Los Angeles 160

socalTECH

MARCH 22, 2011

Los Angeles-based SocialVibe , the provider of social advertising software and technology, announced today that it has raised $20M in additional equity funding. The funding was led by Norwest Venture Partners, and also included Redpoint Ventures, Jafco Ventures, and Pinacle Ventures. SocialVibe is headed by Jay Samit.

Redpoint 145

Redpoint Advertising Equity Los Angeles 145

socalTECH

NOVEMBER 1, 2010

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. The new funding brings Rubicon's total funding to $60M. Tags: rubicon project news audience network merger acquisition venture capital advertising.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

JUNE 25, 2012

Los Angeles-based FastPay , which provides receivables financing for digital media businesses, said this morning that it has raised $25M in funding. The funding included a senior credit facility from Wells Fargo Capital Finance and a subordinated debt and equity investment from SF Capital Group.

Equity 145

Equity Advertising Los Angeles Content 145

socalTECH

SEPTEMBER 6, 2011

in an ongoing funding round, according to a regulatory filing by the firm today. According to the filing, the new equity funding has a target of $3.0M. No details on the funding have yet been announced by the company. Venice, California-based Mogreet , the mobile marketing firm headed by James Citron, has raised $2.0M

Mogreet 150

Mogreet Paramount Venice Mobile 150

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

SEPTEMBER 27, 2011

in a new equity funding round, according to a regulatory filing from the firm today. According to the filing, a single investor participated in the funding. Details on the funding have not yet been announced by the company. Ebyline has previously raised funding from E.W. Scripps Company.

Sherman Oaks 138

Sherman Oaks Ventura Equity Advertising 138

socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm. READ MORE>>.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. Rubicon is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund. Tags: rubicon project advertising publishing online network saas.

Product 140

Product Clearstone SaaS Advertising 140

socalTECH

APRIL 5, 2010

Rubicon develops online advertising optimization software and related services, and is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and the Peacock Equity Fund. Tags: rubicon project advertising publishing executive software. READ MORE>>.

Clearstone 133

Clearstone Yahoo Advertising Demand 133

socalTECH

MARCH 8, 2010

Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. Rubicon's new product provides automation of mobile advertising, based on eCPM, click through rates, and fill rates, similar to Rubicon's web product. READ MORE>>.

Mobile 140

Mobile Clearstone Advertising Equity 140

socalTECH

JANUARY 25, 2010

The firm--which has been running its own series of reports on the online advertising market--attributed the increase in CPMs to holiday ad spending, as well as interesting in celebrity news topics. Rubicon said it expects 2010 to be a "strong year" for digital advertising. Tags: rubicon project advertising publishing online.

Clearstone 113

Clearstone Advertising News Equity 113

socalTECH

OCTOBER 20, 2010

in a recent funding, according to a regulatory filing by the firm Wednesday. in an equity funding, and added two directors to its board from MK Capital. Details on the funding have not been announced by the company. in equity, but it's unclear when those funds were actually invested in the company.

Hollywood 124

Hollywood Equity Venture Capital Content 124

socalTECH

FEBRUARY 25, 2009

Financial terms of the funding were not disclosed. According to MarketShare Partners, Elevation made a minority equity investment in the firm. Elevation's Ted Meisel will join MarketShare's board along with the funding; Meisel is the former CEO of Overture Services. READ MORE>>.

Invest 100

Invest Electronic Arts Equity Advertising 100

Startup Professionals Musings

NOVEMBER 21, 2016

It takes a huge upfront investment to attract users, before advertisers are interested. Even non-profits need money to scale, but their pitch should be to philanthropists, not equity investors. Equity investors are buying a chunk of your company at today’s value, not what you think it may be worth in five years.

Funding 98

Funding Startup Innocal Entrepreneur 98

socalTECH

NOVEMBER 23, 2010

Rubicon is venture backed by News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn. Tags: rubicon project trillion display online optimization advertising. READ MORE>>.

Clearstone 159

Clearstone Santa Monica News Equity 159

socalTECH

NOVEMBER 12, 2008

Exact terms and amount of the funding was not disclosed. Agility Studios explained that it will support content creators with infrastructure, including business and creative development, financing, distribution, sponsorship, advertising sales, operations, and other back office support.

Equity 100

Equity Entertainment Media Advertising 100

socalTECH

SEPTEMBER 22, 2009

Los Angeles-based Rubicon Project , which provides Internet advertising optimization services to publishers, announced today that it has raised $9M more. The Series C funding was led by the GE/NBCU Peakcock Equity Fund, and also included Clearstone Venture partners and Mayfield Fund.

Clearstone 124

Clearstone Venture Capital Equity Advertising 124

socalTECH

APRIL 13, 2009

Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. According to Rubicon, the follow on funding round brings its total raised to $33M.

Clearstone 100

Clearstone Equity Advertising Research 100