socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP.

IP 113

IP Advertising Media Los Angeles 113

socalTECH

JUNE 5, 2012

El Segundo-based Dedicated Media , a provider of targeted online advertising, media services and lead generation technology, said Tuesday that it has secured $5M in a credit facility, from Wells Fargo's Technology and Venture Banking Group. Dedciated Media is headed by Scott Yamano. READ MORE>>.

El Segundo 145

El Segundo Media Advertising Capital 145

socalTECH

MARCH 16, 2017

It's turning out to be a great time for entrepreneurs looking for funding in the region, with not only high profile exits of such companies as Snap Inc., but a bunch of new, early stage investors looking to seed or fund the next big tech success story. www.watertowerventures.com) Fund size: $5M. Fund size: $40M.

Southern California 138

Southern California Artificial Inteligence Funding SoCal 138

TechCrunch LA

FEBRUARY 19, 2020

based media company angling to be the conscious consumer’s answer to Refinery29. Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. — hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP.

IP 100

IP Advertising Media Los Angeles 100

socalTECH

MAY 12, 2017

Earlier this week, Los Angeles-based Donut Media (www.donut.media) announced a seed funding round, for its efforts to create a online, video-focused brand centered around car enthusiasts. Donut Media is venture backed by Techstars Ventures, 3311 Ventures, Fontinalis Partners and professional driver Ryan Tuerck.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

JANUARY 6, 2012

Irvine-based Brand Affinity Technologies , the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M funding round, according to a filing from the firm this week. as part of an ongoing, $7.0M READ MORE>>.

Technology 150

Technology Miramar Venture Capital Google 150

socalTECH

JANUARY 29, 2020

Los Angeles- and New York-based VideoAmp , which develops advertising technology, said this week that it has named Andrew Gaudin as the company's Chief Legal and Privacy Officer. The company that Gaudin has helped a wide range of media and technology firms, including DoubleClick, Adobe, FreeWheel Media, and Comcast.

Advertising 113

Advertising Media Los Angeles Funding 113

socalTECH

AUGUST 11, 2021

Santa Monica-based contextual advertising technology developer GumGum says it has acquired JustPremium, a rich media and video ad marketplace in Europe. GumGum raised $75M in a funding round earlier this year from Goldman Sachs Growth. Financial terms of the acquisition were not announced.

Santa Monica 113

Santa Monica Advertising Acquisition Media 113

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. Unilever buys Dollar Shave Club for reported $1B value. They aren’t the only ones.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. California's technology industry possible. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. Technology.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

NOVEMBER 19, 2014

According to ventureLab, it will provide seed funding, along with product, marketing, and opertional support to its companies. The company did not say how much funding it intends to provide to startups. ventureLab is currently targeting companies in the area of advertising technology, social/gaming media, content and community.

Incubator 229

Incubator Seed Funding Startup Social Media 229

socalTECH

MARCH 23, 2017

San Diego-based TVPage , a startup developing cloud-based technology for monetizing video content, said on Thursday that it has added Greg Silverman as an investor in a recent $3M funding round. Silverman is the former president of Warner Bros.

Funding 124

Funding San Diego Commerce Content 124

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

APRIL 16, 2023

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). Social-media advertising. Display advertising. One of these experts, David T.

Marketing 114

Marketing Invest Social Media SEM 114

Tech.Co

JANUARY 15, 2018

It was over 11 years ago that I saw a need to better connect startups and innovators with the communities around them so they could connect for partnerships, funding, amplification, and support. Our model evolved over time as the landscape changed, from ticket sales and sponsorships to online advertising, content marketing, and consulting.

Media 175

Media News Organization Content 175

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

OCTOBER 2, 2013

San Diego-based Vionic , a developer of technology for helping companies create social media deals and promotions, said Wednesday that it has raised $900,000 in a funding round. The funding came from angel investors. vionic social offers venture capital angel media software advertising' READ MORE>>.

Social Media 183

Social Media San Diego Venture Capital Advertising 183

socalTECH

MAY 7, 2014

Score another exit for technology veteran Jeff Zwelling. Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. READ MORE>>.

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

JANUARY 10, 2013

Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M in funding, which was led by GRP Partners, and also included Baroda Ventures , Bertelsmann Digital Media Investments , Daher Capital , Double M Capital , Karlin Ventures , Launchpad LA, as well as angels. READ MORE>>.

Bertelsmann 174

Bertelsmann GRP Partners Advertising Tool 174

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? That's the next big challenge for us.

Demand 240

Demand Media eHow Content 240

socalTECH

APRIL 30, 2013

Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". Peacock Equity Fund, Stanford University, and the University of California Berkeley. Peacock Equity Fund, Stanford University, and the University of California Berkeley. The company was founded in 2007.

Customer 220

Customer Custom Clearstone Journal 220

socalTECH

MAY 12, 2014

Online advertising technology provider Adform announced today that it has raised $5.5M in a Series B funding round, as part of the company''s expansion into the United States. operations in Los Angeles, where it set up offices in February--said the funding came from Via Venture Partners. READ MORE>>.

Advertising 147

Advertising Los Angeles Platform Sales 147

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. One of these experts, David T.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. The company, which is led by Jed Simon, said the funding came from Oak HC/FT. READ MORE>>.

Advertising 157

Advertising Web Los Angeles Mobile 157

socalTECH

JANUARY 22, 2013

Los Angeles-based investor Siemer Ventures has backed social media advertising and analytics firm Optimal , Optimal said Monday. READ MORE>>.

Southern California 159

Southern California Social Media Advertising Media 159

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Congrats on funding. It's some of the kinds of things Demand Media does, except, for the newsroom. That's what we are finding.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

JUNE 18, 2014

startup which provides technology for online video players for media companies, said Wednesday that it has partnered with Vevo , to bring Vevo''s large catalog of music videos, concerts, and other programming to Vadio''s media partners. Vadio , the Amplify.LA Financial details of the deal were not disclosed. READ MORE>>.

Advertising 147

Advertising Media Los Angeles Content 147

socalTECH

APRIL 23, 2013

Los Angeles-based MarketShare , the developer of predictive analytics software for the marketing industry, has raised a big, $38M funding round, the firm said Monday. The funding was led by FTV Capital, and also included Elevation Partners and others. The firm said it was advised by LUMA Partners in the deal. READ MORE>>.

Social Media 164

Social Media Sales Advertising Los Angeles 164

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. The firm was founded by Clark Landry and James Borow.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

Tech.Co

DECEMBER 29, 2023

As investors continue pouring funding into artificial intelligence and consumer habits shift, many AI and subscription model startups have been enjoying rapid growth. RunwayML Runway is an applied AI tool artists can use to create AI-generated media, like video, audio and text. Runway AI user interface. million in 2023, up from $181.5

Startup 210

Startup Generative AI Newsletter Tool 210

socalTECH

APRIL 12, 2011

Derek Norton is head of Los Angeles-based Watertower Group (www.watertowergroup.com), a firm which helps companies raise funding, one of the rare companies which has a track record and good reputation helping companies with fundraising, and also runs its own investment fund. Derek Norton: Technology is a commodity.

Riot Games 199

Riot Games Technology Los Angeles Entrepreneur 199

socalTECH

JANUARY 9, 2013

intersection of technology and music. All of these startups are applying technology (software development and algorithms) to some aspect of music and the music business. The firm's apps are revolutionizing sheet music, applying modern technology to what has--until recently--been stuck in the era of pencil and paper. Miso Media.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

Tech.Co

JANUARY 15, 2018

It was over 11 years ago that I saw a need to better connect startups and innovators with the communities around them so they could connect for partnerships, funding, amplification, and support. Our model evolved over time as the landscape changed, from ticket sales and sponsorships to online advertising, content marketing, and consulting.

Media 70

Media News Organization Content 70

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

socalTECH

AUGUST 20, 2009

Last Week, Calabasas-based Masher Media announced it had received a round of angel funding from the Tech Coast Angels to fund its development of MyMiniPeeps (www.myminipeeps.com), a virtual world for children. Are you using your own technology for the virtual world, or are you leveraging technology from others?

Media 150

Media Tech Coast Angels Social Network Content 150

socalTECH

JANUARY 24, 2011

El Segundo-based Zadspace , a provider of technology which prints advertising on mailing labels and packaging, has raised $4.2M in a funding round, according to details released via last week's PricewaterhouseCoopers and NVCA MoneyTree report. Details on the funding have not been disclosed by the company. READ MORE>>.

El Segundo 133

El Segundo Advertising Report Media 133