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Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.
Both Sides of the Table
APRIL 30, 2011
In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.
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Both Sides of the Table
NOVEMBER 22, 2009
The topic of whether in-stream advertising has heated up. I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. GRP Partners invested in GoTo.com which rebranded as Overture.
Both Sides of the Table
JANUARY 14, 2014
In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. Google knows it. The quote comes from Google. THE FULL STORY.
Startup Professionals Musings
MARCH 24, 2019
Image by Origa via Wikipedia I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Larry is the primary thinker about the company’s future direction, and still weighs in heavily on key hiring decisions. It didn’t disappoint me.
Both Sides of the Table
JANUARY 19, 2015
We have made 5 online video investments in total – some we will talk about later this year. Content is a “hits driven business” and therefore you can only invest in platforms not media. You must invest in technology. Your tech needs to add value to content producers, the audience and advertisers.
Both Sides of the Table
SEPTEMBER 12, 2013
In other news we announced the closing of $61 million in funding at Maker Studios , which I’ll talk publicly about soon. But as sweet as that success has been (we invested pre-revenue in a small team) today my even more important news was the further expansion of our partner ranks. I wrote about that decision here.
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