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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Paid search engine ranking (PPC) is just buying advertising for your business. Cost per click (CPC).

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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. We are investing heavily in these changes.

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The Guy Who Took on Google (and now LinkedIn): Mike Yavonditte

Both Sides of the Table

Now, he ‘outsources’ his investments through John Frankel of Frankel Asset Management. Why AltaVista Failed To Become as Successful as Google. Mike believes the reason AltaVista didn’t become Google ( despite their market leadership position ) was because they didn’t focus on search. How Quigo Went Head-to-Head With Google.

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magnify360 Launches Advertising Optimization Tool

socalTECH

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 provides software which automatically adapts web pages to individual visitors, to tailor and personalize the web content those users see.

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ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

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7 Technology Entrepreneur Examples You Should Emulate

Startup Professionals Musings

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Offering irresistible investment propositions and attracting talented and loyal followers is key, as they garner the resources to pursue their goals.

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