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Nativo Gets $3.5M For Native Advertising Technology

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Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M The funding was led by Greycroft Partners, and also included e.ventures and Signia Venture Partners. nativo venture capital advertising sponsored content' in a Series A funding round, the firm announced Tuesday.

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Introducing Trust, and the Importance of Product-Founder Fit

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Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

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Advertising Wants to be Measurable – An Investment Thesis

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When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. Not necessarily in the shopping mindset.

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This Week in VC with Jim Armstrong of Clearstone

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Had a great chat with Jim Armstrong who is a General Partner at Clearstone Venture Partners today on TWiVC. It was especially fun for me because we got the chance to talk about the VC industry and how entrepreneurs should think about the VC industry in addition to discussing deals. Segment Three: “VC Deals Funded this Week”.

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This Week in VC with Dana Settle of Greycroft Partners

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Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Greycroft is an early-stage VC. Closing a VC fund in 2009/10 is a major achievement in and of itself. Total raised: $29.5mm. Read more: CrunchBase profile , TechCrunch.

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Upfront Ventures Adds Hamet Watt as New Investment Partner

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I am thrilled to announce that we have added Hamet Watt as a Partner at Upfront Ventures. It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. The idea immediately resonated. And he followed through. So he had had a taste of it.

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