socalTECH

SEPTEMBER 28, 2010

In addition to the software, Verve also manages an advertising network, which it says reaches more than 14 million readers. The company says its mobile news app served up 150 million mobile news pages in July. Tags: content news newspaper publisher android iphone software mobile advertising wireless verve.

News 154

News Mobile Press San Diego 154

socalTECH

JUNE 8, 2010

Pasadena-based TweetUp , the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. Topix operates a news search site which categorizes news by topic and geography. Tags: content search news topix idealab advertising twitter tweetup. READ MORE>>.

Idealab 214

Idealab News Advertising Pasadena 214

socalTECH

OCTOBER 26, 2017

As more and more revelations of abuse of advertising systems at Google and Facebook by Kremlin-linked advertisers continue to surface--Venice, California-based Snapchat has managed to keep itself free of "fake news" using a secret weapon: humans. elections.

Snapchat 124

Snapchat News Venice Google 124

socalTECH

APRIL 30, 2013

The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than 500 of the world''s premium publishers, including eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many others.

Customer 220

Customer Custom Clearstone Journal 220

socalTECH

MARCH 25, 2020

Los Angeles-based Triton Digital , which provides technology to help the digital audio and podcasting industry with streaming and advertising, says that news and talk format streaming is growing as a result of the ongoing disruption due to COVID-19. READ MORE>>.

Technical Review 124

Technical Review News Report Metrics 124

Both Sides of the Table

AUGUST 11, 2021

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Product 424

Product Platform Advertising Acquisition 424

socalTECH

MARCH 9, 2009

Los Angeles-based Rubicon Project , the online advertising optimization software firm headed by Frank Addante, released new traffic and customer numbers Monday, saying that the company is now serving up ads for 8 of the top 15 newspaper publishers in the U.S. Tags: project newspaper rubicon publishing advertising. READ MORE>>.

News 113

News Clearstone Advertising Los Angeles 113

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers. PRTechConnect (www.prtechconnect.com)  You've Got News, Now Get Heard. California's technology industry possible. professionals? to San Diego.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. Furthermore, when Twitter publishers make money from their work in supporting the Twitter platform this is good news for all involved. Let me explain. While Ad.ly

Advertising 276

Advertising Platform Startup News 276

socalTECH

JULY 5, 2016

Dear readers: do you find our news coverage on Southern California's high tech companies, startups, and technology developments useful? Our coverage is supported by our members and sponsors -- not by web or mobile advertising -- and we need you to show your support by becoming an ongoing member. If so, we need YOUR support.

News 113

News High Tech Southern California Venture Capital 113

socalTECH

NOVEMBER 22, 2013

The company--which been powering the polling software behind such sites as ESPN, ABC News, Fox News, Los Angeles Times, and Warner Bros Television--said the updated poll publishing and management tool adds such features as geographical mapping of polls, ability to split polls by demographic, customize the layout and design of polls, and much more.

Software 198

Software Tech Coast Angels Mission Ventures News 198

socalTECH

APRIL 13, 2011

Los Angeles-based Mogreet , the mobile video advertising firm headed by James Citron, announced today that it has launched a new, Facebook marketing service via Facebook Connect. The firm said it has added a new feature allowing consumers to share videos from Mogreet advertisers on their Facebook news feed, via a single click.

Mogreet 188

Mogreet Advertising News Los Angeles 188

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Tags: advertisers sponsors. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Silicon Valley Bank (www.svb.com). Dedicated to our Clients.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

SEPTEMBER 28, 2010

According to a report today from Paidcontent.org, Santa Monica-based Rubicon Project , the online advertising firm founded by Frank Addante, is in talks with News Corp. Paidcontent reports that News Corp. Tags: rubicon project news corp audience network merger acquisition advertising. READ MORE>>.

Report 154

Report Clearstone Santa Monica News 154

Both Sides of the Table

NOVEMBER 1, 2009

Ok, I know it’s an hour-long video, but if you have time in the evening, we had a series of great discussions once you get 6 minutes in or so past the upfront advertisements. Is it right to have in-stream advertising on Twitter? - Lots of great discussions here. Is the VC model broken? - Long answer in the video). -

Startup 245

Startup Venture Capital Advertising News 245

socalTECH

AUGUST 24, 2010

Los Angeles-based social networking site MySpace , which is a unit of News Corporation, said late Monday that it is integrating the Fox Audience Network (FAN) directly with MySpace. Fox Audience Network is News Corp's ad serving unit. Tags: myspace audience network social newtorking advertising. READ MORE>>.

Networking 185

Networking Social Network News Advertising 185

socalTECH

FEBRUARY 5, 2014

Los Angeles-based online advertising technology developer Rubicon Project has filed for an IPO, saying in a filing with the SEC that it is looking to sell up to $100M in its stock in an IPO on the New York Stock Exchange. Rubicon is venture backed by Clearstone Ventures, News Corp., Mayfield, as well as others. READ MORE>>.

Clearstone 198

Clearstone Advertising News Los Angeles 198

socalTECH

JUNE 28, 2011

Multiple reports today say that once lofty social networking site MySpace is now being set to be sold by News Corp. Irvine-based Internet advertising network Specific Media and Golden Gate Capital are among the rumored bidders for MySpace. for as little as $20M to $30M. READ MORE>>.

Report 187

Report Social Network News Advertising 187

socalTECH

JULY 17, 2012

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns. READ MORE>>.

Mogreet 183

Mogreet Platform Advertising Mobile 183

socalTECH

APRIL 2, 2014

Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. The IPO is a huge win for backers Clearstone Ventures, News Corp., Rubicon--which priced at $15.00 and Mayfield. READ MORE>>.

Clearstone 187

Clearstone Santa Monica Advertising News 187

socalTECH

AUGUST 19, 2010

Hadl is also CEO of Brand-in-Hand (BIH), a provider of mobile advertising to brands. The news comes the same day as Total Beauty said it has acquired another USVP portfolio firm, LimeLife.com, which is focused on female lifestyles and celebrity news. USVP said that Hadl will remain in Los Angeles.

Los Angeles 187

Los Angeles Angel Santa Monica News 187

socalTECH

MARCH 27, 2014

Los Angeles-based entertainment news provider HitFix has launched a new video channel, which will feature both content, news, and advertising, the company said this morning. hitfix news chanel movie video entertainment hollywood' READ MORE>>.

News 147

News Hulu Entertainment Hollywood 147

socalTECH

NOVEMBER 1, 2010

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. The new funding brings Rubicon's total funding to $60M. Tags: rubicon project news audience network merger acquisition venture capital advertising.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

JULY 14, 2010

In news leaked out by Affiliate New Review, apparently Google is using RingRevenue on a trial of paying commissions for phone-based traffic. Tags: ringrevenue google call phone affiliate advertising. No details on the arrangement between RingRevenue and Google have been announced by the firms. READ MORE>>.

Google 182

Google Santa Barbara Technical Review Advertising 182

socalTECH

OCTOBER 20, 2010

Netbat is a new technology that takes online editorial content--such as photos in news articles--and provides interactive multimedia apps related to that content. Tags: brand affinity technologies pepsi advertising celebrity netbat. Ryan and Chad Steelberg are known for their last startup, dMarc Broadcasting, to Google.

Technology 160

Technology News Content Advertising 160

socalTECH

JANUARY 18, 2011

When you see a story from the LA Times, you know there is a certain level of quality, and that it's written by a news publication you know about. We make sure that content is available, and linked to current news stores. Right now, news organizations write off the news cycle. So, we start with that.

Marketing 232

Marketing Funding Content Writing 232

Both Sides of the Table

NOVEMBER 29, 2009

He started the call by telling me he had exciting news. He was about to be featured in a major US news magazine as one of their “hot&# picks. A positive news story means NOTHING about the core performance of your business. Press doesn’t mean anything other than free advertising. Is that why you called?

Venture Capital 291

Venture Capital Press News Startup 291

Both Sides of the Table

SEPTEMBER 12, 2013

This is a big news day at Upfront Ventures. In other news we announced the closing of $61 million in funding at Maker Studios , which I’ll talk publicly about soon. But as sweet as that success has been (we invested pre-revenue in a small team) today my even more important news was the further expansion of our partner ranks.

Invest 340

Invest Venture Capital Startup News 340

socalTECH

OCTOBER 29, 2012

My background is that I was at IAC, focused on advertising solutions and advertising engagement. We saw that one third of Americans under 40 have started using satirical news sources as replacements for news from someone like Fox News or CNN. One of the companies there I was working with was CollegeHumor.

Content 230

Content News Startup Research 230

socalTECH

JUNE 16, 2010

Other high CPM earners are general news sites, at $6.14 Tags: internet advertising impressions comscore media metrix. According to comScore, in April 2010 the CPMs for display ad impressions were $6.99 for newspaper sites, and $6.29 for sports sites. Among the lowest CPMs are social networking sites, which garnered only an $0.56

Sites 185

Sites Social Network Entertainment Advertising 185

socalTECH

APRIL 2, 2014

Los Angeles-based online advertising technology provider Rubicon Project priced its IPO last night, saying that it is selling 6,770,995 shares of its common stock at $15.00 Rubicon Project will begin trading this morning, on the New York Stock Exchange as RUBI. Rubicon Project is venture backed by Clearstone Ventures, News Corp.,

Pricing 157

Pricing Clearstone Advertising Los Angeles 157

socalTECH

FEBRUARY 22, 2012

Los Angeles-based SocialVibe , which provides online, social advertising to brands, said today that it has named Todd Tapping as its Chief Executive Officer. SocialVibe has a unique advertising model, in that it awards game credits, donations to nonprofits, and other items to consumers who engage or share a brand's advertising.

Redpoint 150

Redpoint Advertising News Entertainment 150

socalTECH

JANUARY 29, 2013

Rubicon Project , the online advertising technology firm headed by serial entrepreneur Frank Addante, looks like it may just be the next Southern California company to file for an IPO, based on a number of executive appointments made Tuesday.

Southern California 180

Southern California Chief Technology Officer Legalzoom OpenX 180

socalTECH

JULY 19, 2010

Perfect Market claims early users of the new tool are seeing a 20X increase in their advertising revenue by using the package. With The Vault, the firm suggested that publishers can also "curate trending news" and "report new stories" based on reader interests. READ MORE>>.

Content 199

Content Tool Search Engine Optimization Altadena 199

socalTECH

MARCH 20, 2014

Los Angeles-based online advertising technology developer Rubicon Project set the pricing range for its initial public offering Thursday, saying that it hopes to offer 6,770,995 shares of its common stock at between $15.00 The company said it has been approved to list on the New York Stock Exchange as RUBI. and $17.00 READ MORE>>.

Clearstone 164

Clearstone Southern California Advertising San Diego 164

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. We spoke with Jennifer about what HitFix is looking to do, her own background, and how HitFix is different from the many celebrity gossip and news sites out there.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

JUNE 28, 2010

Los Angeles-based HitFix , an online web site focused on entertainment news and information, has raised $1.6M in a new funding round, according to investor the Tech Coast Angels. Hitfix focuses on news, interviews and commentary on all aspects of entertainment. in Hitfix, led by investor Yuri Pikover. READ MORE>>.

Tech Coast Angels 145

Tech Coast Angels Southern California News Entertainment 145