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Tealium Wins News International

socalTECH

San Diego-based Tealium , the developer of enterprise tag management software, announced today that it has been selected by News International , the UK publishing division of News Corporation for its online media network. The firm raised a $1.1M Series A in January from angels. READ MORE>>.

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Readers: Support Our News Coverage, Become A Member Today!

socalTECH

Dear readers: do you find our news coverage on Southern California's high tech companies, startups, and technology developments useful? Our coverage is supported by our members and sponsors -- not by web or mobile advertising -- and we need you to show your support by becoming an ongoing member. If so, we need YOUR support.

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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Highlight interviews and reviews from recognized industry sources, and news sources. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Highlight personal presence and testimonials. Create a positive online image.

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Rubicon Project Hails Growth, New Customers

socalTECH

The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than 500 of the world''s premium publishers, including eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many others.

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Thanks to socalTECH's Sponsors and Advertisers!

socalTECH

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers. PRTechConnect (www.prtechconnect.com)  You've Got News, Now Get Heard. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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TweetUp Adds Topix

socalTECH

Pasadena-based TweetUp , the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. TweetUp allows Twitter users to bid on keywords to bring their tweets to the top when users search for information on different web sites. Financial terms of the deal were not disclosed.

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