Vertebrae Launches Augmented Reality E-Commerce Platform
L.A. Business Journal
NOVEMBER 12, 2018
Santa Monica-based augmented reality advertising and software provider Vertebrae announced Nov. 12 the launch of its new e-commerce AR platform, Axis.
Advertising Platform Santa Monica 
VideoAmp Raises $2.2M For Video Advertising Platform
socalTECH
DECEMBER 11, 2014
Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M videoamp video advertising venture capital ross mccray' The company says it already has more than 20 engineers in its Los Angeles offices. READ MORE>>.
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GraphEffect Revs Facebook Ad Management Platform
socalTECH
FEBRUARY 28, 2012
Santa Monica-based GraphEffect , the developer of social marketing software which helps advertiser manage their advertising on Facebook, said this morning that it has launched a significant update to its platform. The firm--which is headed by James Borow--said its new, GraphEffect 2.0
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CampaignEQ Aims At Better Mobile Marketing Attribution
socalTECH
JUNE 12, 2013
A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. campaigneq startup affiliate tracking mobile advertising marketing beachmint' READ MORE>>.
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Interview with Jonathan David, Tapstone
socalTECH
AUGUST 22, 2014
We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform. That strategy seems to be quite effective for our advertisers. I''ve now been in Santa Monica as an entrepreneur for thirteen years, at this point.
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GraphEffect Gets $2M For Facebook Marketing
socalTECH
FEBRUARY 4, 2011
Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes.
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Capturing The Entrepreneurial Energy At StartEngine's Demo Day
socalTECH
JANUARY 31, 2013
It was standing room only at StartEngine 's Demo Day Wednesday afternoon, held at Santa Monica's Cross Campus , as the startup accelerator launched eight of its latest startups into the world, after a 90 day process of mentoring, honing their business model, and heads down development. It's unclear.
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Digital Entertainment: Advertising, Distribution and the Consumer
SoCal Tech Calendar
MAY 5, 2010
Wednesday, May 5, 2010 -- Digital Entertainment: Advertising, Distribution and the Consumer. Santa Monica College and The City of Santa Monica bring together business leaders for an insightful discussion on Digital Entertainment. See [link] (more).
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PK4 Media Buys Prosperio
socalTECH
JULY 22, 2014
El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. pk4media prosperio launchpadlad programmatic advertising merger acquisitoin platform marketing software'
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Adconion Ties With TRUSTe
socalTECH
JULY 28, 2011
Santa Monica-based Adconion Direct , the performance-based advertising unit of Adconion Media Group, said yesterday that it has linked with TRUSTe on an ad-privacy effort. Adconion Direct said it will use TRUSTe's OBA compliance platform to ensure brand safety and adherence to self-regulation requirements for ad privacy.
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StartEngine Debuts Eight New Startups At Demo Day
socalTECH
JANUARY 30, 2013
StartEngine , the startup accelerator headed by Howard Marks, is launching its newest class of startups today in a private event in Santa Monica. The eight startups are pitching their investors to startups at CrossCampus in Santa Monica this afternoon.
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Rubicon Project Powers Glam Media
socalTECH
NOVEMBER 20, 2012
Santa Monica-based Rubicon Project , the online advertising exchange operator, is powering female content network Glam Media , Glam Media said Tuesday. Glam Media said it is using REVV Connect, Rubicon Project's real time advertising trading platform as part of an invite-only, premium ad marketplace.
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145 eHarmony Gets A Makeover
socalTECH
MAY 15, 2013
The Santa Monica-based company said that it has launched a next generation site, which it had codenamed "Malibu", to drive new growth and new members for the service. Online dating and matchmaking asite eHarmony is looking to update the company''s image, and has gotten a makeover--looking to prove that it''s still in the dating game.
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Is it a Good Idea to Have Ads in Tweets?
Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?
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Interview with Clark Landry, GraphEffect
socalTECH
APRIL 4, 2011
For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook.
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I Just Invested in @Burstly, a Mobile Ad Management Company
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Both of his co-founders worked with him previously and both worked on ad management platforms. I’ll explain in detail below. Enter Burstly.
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H Code Launches Digital Marketing, Media Product
socalTECH
SEPTEMBER 28, 2018
Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. The company said Tastemakers is a "multi-platform" offering which includes digital advertising, social media, and branded content, including content creation, production, talent vetting and management, and more.
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124 GraphEffect Expands In New York, Chicago
socalTECH
FEBRUARY 7, 2012
Santa Monica-based social marketing firm GraphEffect said this morning that it has opned up new offices in both New York City and Chicago, as the company continues to expand its staff. GraphEffect's software helps companies measure the impact of their social media marketing on Facebook and other platforms. READ MORE>>.
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196 Interview with Sean Broihier, Fine Art America
socalTECH
MAY 7, 2012
more--or you can go online and use Fine Art America (www.fineartamerica.com), a Santa Monica company which is doing. photographer and live here in Santa Monica, you can take an image of the Santa Monica Pier. If someone loves your image of the Santa. all of that for more than a 100,000 members.
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VideoAmp Pulls In $70M Funding Round
socalTECH
MAY 1, 2019
Santa Monica-based advertising startup VideoAmp said on Wednesday that it has raised a big $70M funding round, led by the Raine Group, and also included Ankona Capital, Mediaocean, and RTL Group. The company's software is used for TV and video advertising analytics. VideAmp has now raised $106.6M READ MORE>>.
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113 socalTECH Jobs: Hot Technology Startups Are Now Hiring!
socalTECH
SEPTEMBER 17, 2013
DogVacay.com, the fastest-growing, Santa Monica startup, passionate about using technology to build a community where dog lovers can connect with one another to find and provide safe, convenient and affordable services to care for their best friend. Senior IOS/Mobile Engineer , DogVacay. Product Marketing Manager , TigerText.
Applied Semantics' Gil Elbaz A Backer Of Real Time Ad Firm
socalTECH
JUNE 24, 2010
Gil Elbaz , one of the founders of Applied Semantics , the often unheralded Santa Monica-based creator of what is now Google's AdSense product, is one of the angel investors in San Francisco-based Triggit , a developer of a real time ad bidding platform, it was revealed today.
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133 Interview with Nick Higgins, Joost
socalTECH
JANUARY 27, 2011
Last week, Adconion (www.adconion.com) announced that it had spun out Joost (www.joost.com), its online video service, into a separate company, which is going to be based out of Santa Monica. Nick Higgins: Adconion was founded six years ago as an advertising network. First, describe what Joost's business is nowadays?
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GumGum Names Sales VP
socalTECH
AUGUST 18, 2015
Santa Monica-based GumGum , which operates an online digital advertising platform aimed at visual content, said Tuesday that it has named John Weisgerber as its new Senior Vice President of Sales. serving as Executive Director of Digital Advertising in the area of Fashion and Luxury. READ MORE>>.
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100 GraphEffect Rolls Out API, New Release
socalTECH
AUGUST 22, 2012
In an outreach to developers, Santa Monica-based GraphEffect , the developer of social marketing software headed by James Borow, is announcing today that it is opening up an API to its platform for developers. GraphEffect said the API is part of a new release of its platform.
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145 mDialog Finds $5M
socalTECH
SEPTEMBER 28, 2011
Santa Monica-based mDialog said Wednesday afternoon that it has raised $5 million in a Series A round of funding. mDialog said the investment will be used to expand its producrs across mobile and connected devices such as the iPad and iPhone, as well as Android, Roku and other platforms.
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145 This Week in VC – Scott Painter, CEO of Zag & TrueCar
Both Sides of the Table
JULY 1, 2010
A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Founded in 2008 in Santa Monica by Ron Goldman (former CRO of shopping.com) and Rahul Sonnad. Includes 70,000 apps for all major mobile OS platforms, including Apple’s. Total Raised: $21.4mm.
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248 GumGum Gets $26M In New Funding
socalTECH
MAY 28, 2015
Santa Monica-based GumGum , the online image-based advertising startup led by Ophir Tanz, has raised a big, $26.0M GumGum offers up an in-image, advertising platform which allows advertisers to place ads within photos, in a contextually relevant way. READ MORE>>.
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Interview with Mickie Rosen, Tecca
socalTECH
SEPTEMBER 27, 2010
Last week, Santa Monica-based Tecca (www.tecca.com) launched a consumer electronics, consumer information service, backed by Fuse Capital and Best Buy. So, we decided our initial focus should be on the mobile platform. That being said, we think that the overall value is better if you can be across all platforms.
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CallFire Launches Their New Cv3 Platform & New Look
Tech Zulu Event
SEPTEMBER 17, 2013
CallFire creates simple text and voice platforms for businesses to use to reach their customers. CallFire’s growth has been tremendous: surpassing the 200,000 user mark, reaching the 200 million campaign mark for executing calls and texts campaigns, and a 100% growth in the past 12 months.
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71 MomentFeed Enhances Paid Media Management Tools
socalTECH
MAY 4, 2017
Santa Monica-based MomentFeed , which develops software used by multi-location brands to manage consumer experience interacting with their locations, has enhanced its Paid Media Manager software.
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Fan Appz Launches Personal Marketing Platform To Help Brands Convert Fans Into Loyal Customers
Tech Zulu Event
NOVEMBER 13, 2012
Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.
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82 Can You Really Build a Great Tech Firm Outside Silicon Valley?
Both Sides of the Table
FEBRUARY 15, 2011
I live in the city of Santa Monica. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. So can you really build a great tech firm outside of Silicon Valley? Sure, but it will be different than the Bay Area ones.
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313 Catching Up With Joanne Bradford, Demand Media
socalTECH
AUGUST 6, 2012
Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. They have a great brand name, are very discoverable, and are looked upon favorably.
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VideoAmp Gets $15M For TV And Video Tools
socalTECH
NOVEMBER 11, 2015
Santa Monica-based VideoAmp , which says it is developing a "screen optimization platform" aimed at the TV and video ecosystem, said today that it has raised $15M in a Series A funding round.
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100 VideoAmp Raises $15M For TV And Video Tools
socalTECH
NOVEMBER 11, 2015
Santa Monica-based VideoAmp , which says it is developing a "screen optimization platform" aimed at the TV and video ecosystem, said today that it has raised $15M in a Series A funding round.
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100 Edmunds.com, Oracle Link On Data Sharing Deal
SoCal Tech Calendar
JUNE 2, 2016
Santa Monica-based Edmunds.com is making its data assets--including information on how users are shopping, researching, and pricing specific makes models, years, and types of vehicles--through a deal with Oracle , the two said this morning. Financial details of the deal were not disclosed. READ MORE>>.
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100 Interview with Gil Elbaz, Factual
socalTECH
OCTOBER 21, 2009
Gil Elbaz: What we have been working on, and what we offer now, is a platform where anyone can share and mash open data. That data can be on any subject--we're a horizontal platform--and a few of the examples you see on our site are a list of restaurants, things in the health space, and other partnerships. How does that work?
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190 GumGum Makes Images Profitable for Publishers
Tech Zulu Event
FEBRUARY 18, 2013
The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. After Tanz had sold his pre-Instagram photo-sharing app called MoJungle, he was intrigued with notion of bringing advertising to photos, and had no idea if it was even possible.
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Interview with Jordan Glazier, Wildfire Systems
socalTECH
DECEMBER 11, 2018
And, if you're a social platform, is there a way to monetize all that activity happening on your service? Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. It's almost like native advertising, which recognizes an article mention is a hotel and turning it into a link. How does this work?
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Interview with Rahul Sonnad, Geodelic
socalTECH
FEBRUARY 10, 2010
This runs on a number of platforms? Rahul Sonnad: We did a seed round with Clearstone Ventures, that incubated us in their Santa Monica office. So, if you are a business like a hotel or theme park, or want to create a campus-based experience, we have a toolset that lets you create that. You're funded, correct? READ MORE>>.
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Siemer Summit: Connecting Global Digital Media & Technology Leaders
Tech Zulu Event
JULY 31, 2014
This month, Siemer and Associates hosted its 4th Annual invitation-only Silicon Beach Summit at Casa Del Mar and Shutters on the Beach in Santa Monica, California. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce. Hitesh Chawla, CEO.
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Jetpack Gives a Boost to Mobile and Rich Media Advertising
Tech Zulu Event
JUNE 25, 2015
Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.
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Crowdfunder Hosts 1st Crowdsourced Startup Contest | Crowdstart LA
Tech Zulu Event
JULY 13, 2012
On Tuesday, July 10, Crowdfunder hosted Crowdstart LA, the first crowdsourced startup contest at the Fairmont Miramar Hotel in Santa Monica. They provide a platform that helps users find heal discounts and deals provided by health professionals in their area. TradeYa Inc. transactions does not involve any money.
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