socalTECH

OCTOBER 7, 2009

Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. Tags: rubicon project advertising publishing optimize software. READ MORE>>.

Platform 173

Platform Technology Advertising Web 173

Frank Addante

AUGUST 22, 2013

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. At Rubicon Project, we pioneered automation and our technology platform supports all four. As I said, there’s a lot more to advertising automation than RTB.

Advertising 86

Advertising Press Commerce Examples 86

socalTECH

OCTOBER 13, 2008

Los Angeles-based MySpace said Monday that it has opened a beta of a new self-serve, advertising platform is it calling MySpace MyAds. According to the social networking site, the new ad platform is targeted at individuals and small businesses, and allows them to target and create banner ads to specific MySpace audiences.

Platform 100

Platform Advertising Social Network Sites 100

socalTECH

SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. Financial details of those acquisition were not announced by the company. READ MORE>>.

OpenX 124

OpenX Company Companies Tool 124

socalTECH

JANUARY 7, 2011

Irvine-based Local.com , which operates a network of local search sites, said today that it has acquired iTwango LLC , a developer of a technology platform for the group buying and daily deals space. The firm said it will rebrand iTwango and redistribute it via its Local.com site and other local and regional sites.

Sites 150

Sites Los Angeles Platform Networking 150

Both Sides of the Table

OCTOBER 4, 2009

If you spent time at a site you might not be aware but they’ve possibly dropped a cookie on your computer and use pixel tracking to follow you around the web. If I didn’t get you to buy when you came to my site I know you were at least interested. Actually within a certain margin you can bring sales forward slightly.

Sales 319

Sales Startup Platform Tips 319

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. Where does someone who is starting a hairdressers advertise their business? Most people now useFacebook- but it is a platform that is changing a lot since it floated on the stock market.

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

socalTECH

NOVEMBER 8, 2017

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124

Commerce Artificial Inteligence Seed Funding Santa Barbara 124

Frank Addante

AUGUST 22, 2013

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The answer is simple: devices, Internet access, Web sites and mobile apps are getting faster. And ad decisions need to happen faster than a Web site, or mobile app, loading.

Advertising 79

Advertising Cloud Computing Web Technical Review 79

Tech Zulu Event

SEPTEMBER 17, 2013

CallFire creates simple text and voice platforms for businesses to use to reach their customers. CallFire’s growth has been tremendous: surpassing the 200,000 user mark, reaching the 200 million campaign mark for executing calls and texts campaigns, and a 100% growth in the past 12 months.

Platform 71

Platform PHP Santa Monica Customer 71

socalTECH

MAY 5, 2011

Los Angeles-based SocialVibe , the social advertising firm headed by Jay Samit, said Thursday afternoon that it has linked into the Facebook platform, and will allow people to earn Facebook Credits through engaging with its video engagements. READ MORE>>.

Redpoint 173

Redpoint Advertising Platform Web 173

socalTECH

FEBRUARY 16, 2016

Los Angeles-based programmatic advertising technology and marketplace operator OpenX has added media company Intermarkets as a customer, the company said last week. OpenX said that InterMarkets is using its OpenX Ad Server technology platform to manage its digital advertising inventory. READ MORE>>.

OpenX 100

OpenX Advertising Los Angeles Platform 100

socalTECH

FEBRUARY 21, 2013

A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users. One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications.

Mobile 199

Mobile Develop Development Help 199

Tech.Co

DECEMBER 29, 2023

To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries. Calendly Calendly is an online scheduling platform popular among business and personal users.

Startup 213

Startup Generative AI Newsletter Tool 213

socalTECH

JUNE 8, 2011

In the rush toward the daily deals space, it seems like there is at least one, new, daily deals site created every day. It's an incredibly crowded industry, which not only includes giants like Groupon and LivingSocial, but countless smaller sites, newspapers, and others all looking for a piece of the action. What is Deal Current?

Platform 263

Platform Training Software Review Advertising 263

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Increase Your On-Site SEO. Incorporating a Site Map. Utilizing Alt Text on All Images Found On The Site. Clean and clear code.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

socalTECH

MARCH 12, 2015

Los Angeles-based Katch , the advertising technology developer headed by Patrick Quigley, said Wednesday that it has launched a new software platform, aimed at helping brands monetize all of their website visitors. katch vantage media bidding marketplace advertising rename real time' READ MORE>>.

Product 100

Product Advertising Media Platform 100

socalTECH

JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Recent projects on the site include a series of video shorts based on FIAT owners, and a competition to create two films for Mattel's American Girl line. READ MORE>>.

Marketing 100

Marketing Press Advertising Sites 100

socalTECH

MAY 29, 2015

Los Angeles-based programmatic advertising marketplace and technology developer OpenX has signed on local news site Patch as a customer, saying it has been named the exclusive provider of ad serving and monetization for Patch. million unique visitors.

OpenX 100

OpenX News Advertising Los Angeles 100

socalTECH

MAY 14, 2013

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io , which will help developers monetize their mobile apps with video advertising. beachfront builder advertising mobile development software' READ MORE>>.

Mobile 145

Mobile Burbank Advertising Tool 145

TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. Applying that solution to our job matching site made perfect sense. That’s why we’re planning on building most of our sites this way in the future. That’s why we’re planning on building most of our sites this way in the future.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Tech.Co

MARCH 25, 2022

They have a point: Other companies in similar businesses — advertising and delivery — have also seen declines in stock value lately, with Shopify, DoorDash, and Meta all lowering in valuation. Instacart Explores Advertising.

Advertising 118

Advertising Tool .Net Google 118

socalTECH

NOVEMBER 5, 2013

Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms. The company said its clients include such companies as Amazon, Amgen, AT&T, NBCUniversal, and Procter & Gamble.

Media 138

Media Advertising Los Angeles Platform 138

socalTECH

JULY 2, 2010

Looking to reduce its dependence on Twitter's fickle advertising policy, Los Angeles-based Ad.ly , the Twitter advertising startup backed by Greycroft Partners and GRP Partners, said earlier this week that it has extended its platform to applications and websites. said it has launched a new platform called Ad.ly

GRP Partners 214

GRP Partners Advertising Southern California Platform 214

socalTECH

MAY 15, 2013

The Santa Monica-based company said that it has launched a next generation site, which it had codenamed "Malibu", to drive new growth and new members for the service. The new site and features run on desktop, tablets, and the iPhone; the company said an Android app should be available in coming months.

eHarmony 178

eHarmony Malibu Santa Monica Design 178

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

AUGUST 15, 2012

Los Angeles-based Pagewoo , the mobile advertising startup founded by Holden Steinberg and Jason Crilly, has quietly scored a round of funding, which was disclosed by the Tech Coast Angels this morning. Financial details of the angel funding round, which closed earlier this year, have not been announced. READ MORE>>.

Tech Coast Angels 190

Tech Coast Angels Funding Incubator Mobile 190

socalTECH

OCTOBER 25, 2010

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. Tags: local.com local paid search advertising. READ MORE>>.

Acquisition 150

Acquisition Paid Search Advertising Web 150

socalTECH

AUGUST 14, 2014

Vadio , the developer of a platform which helps match music videos and ads with streaming music , said Thursday that it has raised $2M in a seed funding round, which included Mucker Capital, Amplify.LA, as well as other LA investors. READ MORE>>.

Capital 138

Capital Funding Seed Funding Incubator 138

socalTECH

SEPTEMBER 18, 2013

Los Angeles-based video crowdsourcing site Tongal is making a big move into feature films, saying yesterday that it has begun crowdsourcing a documentary, feature film on the site. The company''s platform has been used to create many advertising campaigns, including those in the Super Bowl.

Hollywood 189

Hollywood Sites Google Content 189

socalTECH

FEBRUARY 1, 2011

Brand Affinity Technology runs a platform which matches celebrity endorsements with marketers. BAT said that its platform allows advertisers to tap into online fan communities on such sites as Facebook and Twitter. Financial details of the new social media campaign wins were not announced.

Social Media 180

Social Media Media Advertising Platform 180

socalTECH

JULY 1, 2014

In today''s online world, there are audio streaming sites (Spotify et al), and there are video streaming sites (Youtube, Vevo, etc.); However, one local startup-- Vadio (www.vadio.com)--is hoping to bring those worlds together, by using technology to automatically add and synchronize video streaming to existing, audio streaming sites.

Platform 164

Platform Startup Content Sites 164

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. In digital advertising, we have it backwards. Another great opportunity within the digital advertising: those segments of the industry that contain characteristics of “expiring” inventory markets such as travel.

Advertising 59

Advertising Sales Software Platform 59

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Others shun translucent run-of-site Google ads, because they are distracting and monetize at extremely low rates. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

AUGUST 16, 2010

Pasadena-based TweetUp , the Twitter advertising firm owned by Idealab, said today that it has linked its Twitter Client, Twidroyd, to the TweetPhoto media sharing service. The firm said it is among the "most used Twitter applications" across all platforms. TweetUp bought Twidroid in July. TweetUp bought Twidroid in July. READ MORE>>.

Idealab 189

Idealab Advertising Pasadena Web 189