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Rubicon Project: Q2 Advertising Grows

socalTECH

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. READ MORE>>.

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Rubicon Project Beats Google In Advertising Reach Report

socalTECH

Rubicon reports that the the July 2012 comScore ranking found that Rubicon Project now reaches 96.2% Rubicon's advertising network and tools are used by web publishers to optimize the return on their online advertising, by automatically steering ad space to the best ad network for their site. of the U.S. READ MORE>>.

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Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

This has been a long-time dream of Tim Berners-Lee , the man who (really) invented the World Wide Web. He calls his dream the ‘ Semantic Web ’ (or Web 3.0), meaning it understands user context. He and many other experts believe that the Semantic Web will act more like a personal assistant than a search engine.

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Thanks to socalTECH's Sponsors and Advertisers!

socalTECH

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. California's technology industry possible.

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OpenX Hits Profitability, Nears $100M In Annual Revenues

socalTECH

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising.

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AnyMeeting Rolls YouTube Feature, Hits 200K Users

socalTECH

Huntington Beach-based AnyMeeting , which develops free web conferencing and online meeting software, reported this morning that it has released a new feature which lets users share any YouTube video into their meeting, and has also hit a milestone of 200,000 registered users.

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Rubicon: CPMs Up For Ad Publishers

socalTECH

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Overall, the firm reported CPMs are up about 38% in Q2. READ MORE>>.