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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

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Stacking Up The Online Film Submission Sites

socalTECH

Summary: Amazon.com's own entry into the online movie contest business, Amazon Studios said it will award $2.7 Summary: Openfilm has its own warchest of film financing dollars as part of its online movie competition site, saying in April that it would invest $1M into independent filmmakers who are selected through the online community.

Sites 217
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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. TWIVC Summary – Richard de Silva. He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. 1:00 – 3:40).

Capital 265
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Want to Know How to Better Partner With, Raise Money From or Be Acquired by a Big Media Company?

Both Sides of the Table

Here’s the summary and on YouTube the links to skip right to these moments is below the actual video. 36:00 Andrew: Display advertising has a real problem. You have the luxury of either watching the whole episode with Andrew Siegel (or listing on podcast at the gym! Watch: [link]. Check out detroitventurepartners.com.

Media 285
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Interview: Jason Lehmbeck, Co-Founder and CEO of DataPop

InfoChachkie

What follows is a summary which paraphrases Jason’s responses. The catalyst was that we saw the demand and it was confirmed by some of the leading advertisers in the marketplace. Pre DataPop, the way advertisers delivered a compelling message was a bunch of search analysts and Excel spreadsheets trying to put together ads.

Yahoo 210
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Stock Market Drops. Then It Rallies. What Happens Next for Funding?

Both Sides of the Table

US TV advertising is $60 billion in its own right. tl;dr summary. If you want a comprehensive summary of the industry in this era it’s worth a read: VC Ice Age Part 1 – What Happens When a Market Comes to a Standstill? Summary version? My year-over-year summary sounds very similar upon re-reading them.

Marketing 305
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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

“We don’t have budget for that this year” “I don’t believe in social media advertising.” You avoid time wasters: Occasionally when you meet senior executives they will give you negative feedback on your prospects. ” “I’m already in a pilot with one of your competitors.”

Sales 375