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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100
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Happy Customers Make Gender Bias (Nearly) Irrelevant

InfoChachkie

A version of this article previously appeared on The Wall Street Journal. A 2012 Dow Jones'' report entitled Women At The Wheel encompassed 15-years of data on venture-backed startups. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! During the period studied, only "1.3%

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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

This article originally appeared on TechCrunch. Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. No, probably not.

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5 Tips For Attracting Female Customers

Tech.Co

In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more. “Focusing on emotion is key when communicating with female customers. Most importantly, humor can get customers talking about your product or service.

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6 Keys To Preserving A Positive Business Image Online

Startup Professionals Musings

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. Web reputation management, both business and personal, has become a top priority requirement.

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1001 Serial Articles for Entrepreneurs & Startups

Startup Professionals Musings

As of today, I will have published an article here for entrepreneurs and startups every day for the last 1001 days, since I started Startup Professionals Musings near the close of 2008. They don’t yet realize the low-cost potential for lead generation, branding, customer loyalty, direct marketing and e-commerce.

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7 Ways To Promote Your Services Business By Blogging

Startup Professionals Musings

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. For example, if you mention an article you read in XYZ magazine, make sure to include a hyperlink to the article. You can repurpose your posts into articles, books and reports.

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