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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. I’ll bet your customers, business partners or suppliers would love similar. Who are your customers, partners or suppliers?

Blogging 373
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Using Social Media To Deal With Customer Trolls

InfoChachkie

A version of this article previously appeared on Inc. You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup?

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. In a world in which you’re encouraged to launch early and get feedback from customers you can often confuse “product launch&# with “marketing.&#.

Marketing 380
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Should Startups Announce Their Funding?

Both Sides of the Table

Over the past couple of years I’ve written down some of my thoughts and it’s started to add up enough that I’ve now created a new tab on this blog with PR related articles on the topic. I will add to this as I write more in the coming weeks on the topic. Should I Bundle it With More Juicy News?

Startup 355
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I have a very detailed article that covers stuff I won’t cover in detail in this post. Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. Summary notes and then I’ll extend: Should you blog?

Blogging 286
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How to use PR Firms at Startups

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. You need somebody who REALLY understands your company, its customers and its competitors. I write on my blog how I think in my head.

Startup 349
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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In a startup this is a mistake.

Press 319