Both Sides of the Table

MARCH 31, 2012

If you haven’t read Adam Lashinsky’s awesome new book about Apple , you should. It takes on many of the lessons MBA programs and Corporate America have been teaching about business for the past 50+ years and questions whether lessons from Apple might be more applicable in thinking about the future. Specifically, 1.

Startup 319

Startup Sales Course Competition 319

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Be careful about this advice. Also be careful about VCs.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

MARCH 14, 2013

This article originally appeared on TechCrunch. Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Think about Luma Partners. I am a VC.

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I agree with YouTube (that they provide more (hosting, ad sales, etc.)

Networking 366

Networking Media Content Custom 366

Both Sides of the Table

JANUARY 14, 2014

I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you. It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe. THE FULL STORY.

Email 339

Email SaaS Venture Capital Google 339

TechCrunch LA

MARCH 31, 2021

The sweeping infrastructure package put forward today by President Joe Biden comes with a price tag of roughly $2 trillion (and hefty tax hikes) but gives startups and the broader tech industry about $1 trillion worth of reasons to support it. What excites me about this space is that there’s so much low-hanging fruit.

Startup 229

Startup Technical Review Invest Research 229

Both Sides of the Table

MARCH 27, 2011

This is a post to help you figure out why you should write and what you should talk about. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this.

Blogging 373

Blogging Startup Writing Venture Capital 373

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Custom 127

Custom Customer Marketing Content 127

Both Sides of the Table

MAY 4, 2013

Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? I’m not saying that lawyers were my screening process – simply that they knew about deals early on and they had voted with their time and pocketbooks so I knew I had a degree of filtering. What price?

Startup 361

Startup Venture Capital Pricing Technical Review 361

InfoChachkie

AUGUST 26, 2013

A version of this article previously appeared in The Wall Street Journal. A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. Rely On A Public Relations Agency.

Marketing 247

Marketing Entrepreneur Journal Media 247

InfoChachkie

JUNE 24, 2013

A version of this article previously appeared on Forbes. One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing."

Marketing 239

Marketing Conference Startup RSS 239

Both Sides of the Table

AUGUST 14, 2011

I agreed to do the interview because the story was about what other companies can learn rather than about airbnb in particular. The short article in Fast Company is here if you’d like to read it. If you have information about a situation that has gone terribly wrong don’t cover it up. You just burned a story.

Startup 329

Startup Press Training Media 329

InfoChachkie

JULY 23, 2012

This article originally appeared on Forbes HERE. Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

Marketing 233

Marketing Blogging Startup Venture Capital 233

InfoChachkie

JULY 7, 2016

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Rather than be sold , I’d much prefer to understand a product’s value proposition and the extent to which it has achieved fit among the company’s target market customers.

Venture Capital 176

Venture Capital Product Software Review Technical Review 176

Both Sides of the Table

JANUARY 12, 2014

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. Growth markets have a way of fooling us all. When markets start to turn shelfware companies are the quickest to die. It’s when the game slows.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

JULY 19, 2019

What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology. We heard a lot of this sort of thing about Pinterest in the early days. We don't quite get it. This Twitter thing.

Technical Review 87

Technical Review Technology Startup Social Media 87

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

InfoChachkie

SEPTEMBER 4, 2018

A version of this article previously appeared in The Wall Street Journal. My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. What would you do if you opened a UPS envelope and there was nothing inside?

Marketing 154

Marketing Sales Startup Journal 154

Tech.Co

OCTOBER 26, 2017

Fortunately, this article is your ticket to understanding the state of the industry as it stands today. Since its inception, HTT recognized that creating a market around a mode of transportation that had not yet been created would take a movement. Hyperloop Transportation Technologies. northeastern corridor. Hardt Global Mobility.

SpaceX 100

SpaceX Design Technology Competition 100

Both Sides of the Table

FEBRUARY 16, 2015

recently wrote a post talking about how some VCs meddle in operating company decisions or some executive teams are too reliant on VCs to jump in and make hard calls for them. It isn’t uncommon for CEOs to talk about biz dev deals prematurely, hint at product announcements or even hint at acquisitions.

Startup 150

Startup Sales CTO Coach Course 150

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Marketing 100

Marketing Content Advertising Custom 100

InfoChachkie

OCTOBER 27, 2014

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! What I didn''t know at that time was that Brian''s inventiveness extended beyond hops and barley, into the world of guerrilla marketing. The Sounds Of Silent Partner.

Marketing 187

Marketing Software Review Startup Ideas 187

Both Sides of the Table

JULY 26, 2010

Social Proof in Action … Yesterday I wrote about the benefits of using social proof and authority in raising venture capital. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Marketing 294

Marketing Custom Customer Technical Review 294

SoCal CTO

MARCH 12, 2007

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Having help narrowing choices is what its going to be about going forward.

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

InfoChachkie

JULY 30, 2012

This article originally appeared on Forbes HERE. I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles!

Marketing 209

Marketing Conference RSS Angel 209

Both Sides of the Table

AUGUST 9, 2011

This article was originally published on TechCrunch. was still a term being bandied about. I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. The market had tanked. Why is that? Yesterday was a Monday.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Content 92

Content Marketing Advertising Custom 92

socalTECH

OCTOBER 8, 2012

Today, we have an article from Greg Akselrud of Stubbs Alderton & Markiles, LLP , who talks about some of his thoughts on deciding between co-marketing and a joint venture. Co-marketing arrangements present a wealth of opportunities to expand your business. What is co-marketing? Co-marketing takes many forms.

Marketing 124

Marketing High Tech Sites Entrepreneur 124

Both Sides of the Table

MAY 24, 2021

The Valley has obsessed with a quick up-and-to-right momentum story because we were thought to live in “winner take most” markets. But markets have changed and I think investors, founders and experienced executives who want to join later-stage startups can all benefit from playing the long game. It literally drove FOMO.

Venture Capital 363

Venture Capital Capital Funding Startup 363

InfoChachkie

JUNE 24, 2013

A version of this article previously appeared on Forbes. One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing."

Marketing 133

Marketing Conference Startup Oracle 133

socalTECH

JANUARY 27, 2011

The IPO this week of Santa Monica-based Demand Media has drawn widespread attention, with a number of articles yesterday talking about how the firm's market cap exceeded the New York Times Company after the IPO. In intraday trading Thursday, Green Dot (GDOT) had a market cap of approximately $2.68

Demand 183

Demand Media ReachLocal Marketing 183

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! . As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually.

Marketing 271

Marketing Startup Sales Custom 271

Both Sides of the Table

SEPTEMBER 5, 2012

This article initially appeared on TechCrunch - with a minor update highlighted in red below. My initial reaction to Adeo when we spoke was that while it may have solved some issues (debt versus equity) it didn’t solve the ones that I’ve been warning entrepreneurs about most loudly.

Startup 354

Startup Pricing Equity Venture Capital 354

Startup Professionals Musings

SEPTEMBER 27, 2011

As of today, I will have published an article here for entrepreneurs and startups every day for the last 1001 days, since I started Startup Professionals Musings near the close of 2008. They don’t yet realize the low-cost potential for lead generation, branding, customer loyalty, direct marketing and e-commerce.

Entrepreneur 96

Entrepreneur Startup Blogging Social Media 96

Both Sides of the Table

DECEMBER 5, 2010

emerge and are there any lessons to be gained about the future? Listening to young people talk about social networking as a new phenomenon is a bit like hearing people talk about a remake of a famous song from my youth as though it was the original version. At it’s peak AOL had about 27 million US subscribers.

Social Network 318

Social Network Networking Web 2.0 Startup 318

TechCrunch LA

SEPTEMBER 14, 2020

Indulging in American food companies’ favorite pastime of marketing innovations that no one needs but potentially everyone wants, Beyond Meat is launching Beyond Meatballs in grocery stores nationwide this week. An earlier version of this article said that the meatballs would contain soy. They will not.

Los Angeles 186

Los Angeles Demand Pricing Marketing 186