Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. For example, if you mention an article you read in XYZ magazine, make sure to include a hyperlink to the article. You can repurpose your posts into articles, books and reports.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

MARCH 3, 2023

Here are the major elements of the best product plans: Market requirements section. This first section of every product plan defines the market, sizes the opportunity, and discusses individual needs and requirements that will be provided by your product and service. Opportunity segmentation and competitive environment.

Product 112

Product Summary Activity Entrepreneur 112

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw recently, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Give yourself the “So-what?”

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

socalTECH

JANUARY 15, 2014

For today''s Insights and Opinions article, where we regularly share the thoughts and observations of Southern California''s high tech movers and shakers, we have an article from Ivan Nikkhoo of Siemer & Associates. Underlying most arguments against the free market is a lack of belief in freedom itself." - Milton Friedman.

Southern California 149

Southern California High Tech Conference Competition 149

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. None should be considered competitive mutually exclusive to any other. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

SEPTEMBER 20, 2023

Starting an entrepreneurial business, or maintaining the competitiveness of a mature business, requires innovation. As a starting point, I like the Wikipedia simple definition of innovation as “the application of better solutions to meet new requirements or market needs.” Individuals who are innovators are born, not bred.

Organization 94

Organization Ideas Technical Review Research 94

Startup Professionals Musings

AUGUST 4, 2017

Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? Satisfied but unenthusiastic customers who can be easily wooed by the competition. The inverse case is that you can lose you competitive lead very quickly by focusing on the wrong things. Detractors.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

JUNE 6, 2021

But make no mistake about it, this is a tough and oversaturated market to enter at this stage. Here are six key reasons, from a business perspective: Direct competition is huge. Certainly if you expect to get any traction in this market, you need some real innovation. The trend is to more mobile and niche markets.

Sites 134

Sites Social Network Competition Networking 134

TechCrunch LA

JANUARY 19, 2020

Although Arena of Valor didn’t quite take off in Western markets, it has done well in Southeast Asia in part thanks to Tencent’s publishing partnership with the region’s internet giant Garena. That raises the question of whether Tencent can replicate its success in overseas markets where its social apps are largely absent.

Tips 149

Tips Activision Mobile Tool 149

Both Sides of the Table

SEPTEMBER 1, 2016

In short, the VC industry is very sharp-elbowed amongst some very competitive people who are used to winning and most deals don’t have enough space to share investment rounds so people were naturally pretty quick to judge A16Z. What about those RETURNS the WSJ article spoke of? Do they win competitive deals? Absolutely.

Venture Capital 264

Venture Capital Invest Funding Competition 264

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Who do you view as your biggest competition?

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

JANUARY 3, 2021

Starting an entrepreneurial business, or maintaining the competitiveness of a mature business, requires innovation. As a starting point, I like the Wikipedia simple definition of innovation as “the application of better solutions to meet new requirements or market needs.” Individuals who are innovators are born, not bred.

Organization 172

Organization Ideas Technical Review Research 172

Startup Professionals Musings

JUNE 19, 2013

Marketing is everything these days. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late. In fact, this article was driven by a startup press release I just saw today, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Good marketing is not rocket science.

Startup 103

Startup Marketing Social Media Technical Review 103

Startup Professionals Musings

SEPTEMBER 12, 2022

Action leads to evidence, in your job or in the market, which is the best fodder for new thinking. Find and sell your unique competitive advantages. If you don’t highlight your competitive advantages , no one else will. Avoid overthinking yourself, leading to no action. Focus on problems you can solve and who is your target.

Entrepreneur 127

Entrepreneur Mentor Competition Study 127

Startup Professionals Musings

APRIL 29, 2023

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

APRIL 19, 2021

Other entrepreneurs skip just a couple of the elements outlined in my original article, “ These 10 Key Elements Make a Business Plan Fundable. Investors are looking for a large and growing market, to offset the huge risk of funding a startup. No sustainable competitive advantage. Don’t take this shortcut.

Funding 171

Funding Startup IBM IBM 171

Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. It’s about looking out for and catching the next major marketing wave before others have grokked it. We were here first.”

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

APRIL 18, 2021

During this time or earlier, you should also be doing your own due diligence on the investor, as suggested in a classic article on avoiding problem investors. Size of the market. One of the criteria for a good investment is a large and fast growing “potential market.” Sales and marketing strategy.

Technical Review 152

Technical Review Startup Satisfaction Summary 152

Tech Zulu Event

MARCH 1, 2012

Or do you toss your hat into the ring with an already existing concept, making a clone in hopes to snatch away market share? You have to know your markets, you need to make sure you have qualified people creating the product, and you need to find something that’s going to make you stand-out in comparison to all the other noise out there.

Marketing 97

Marketing Startup Software Review Competition 97

Startup Professionals Musings

APRIL 18, 2022

What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology. They did everything right, but the market just wasn't ready. Investors will likely wait for more traction.

Startup 89

Startup Technical Review Technology Social Media 89

Startup Professionals Musings

MAY 31, 2020

Here are the major elements of the best product plans: Market requirements section. This first section of every product plan defines the market, sizes the opportunity, and discusses individual needs and requirements that will be provided by your product and service. Opportunity segmentation and competitive environment.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

SoCal CTO

APRIL 25, 2017

I've removed the two words that described the market - otherwise this is verbatim. I'm working on a start up idea in the XXX market with my partner and we are currently looking for full stack developer to join us as a technical co-founder. Here is the most recent version of an all too common email inquiry from a startup founder.

Email 150

Email Startup Develop Development 150

InfoChachkie

AUGUST 11, 2014

A version of this article previously appeared in The Wall Street Journal. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! "A For instance, a team comprised solely of engineers is greatly handicapped, as is a team exclusively made up of sales and marketing executives.

Startup 257

Startup Santa Barbara Competition Journal 257

Startup Professionals Musings

AUGUST 3, 2020

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

FEBRUARY 12, 2022

Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve competitiveness.

Startup 116

Startup Training Statistics Summary 116

Startup Professionals Musings

OCTOBER 6, 2023

In any case, before the process starts on your startup, you should be doing your own reverse due diligence on the investor, as outlined in this article I published a while back. A smart investor will take an independent final reading in the market on barriers to entry, active competition, demographics, and price sensitivity.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. For example, if you mention an article you read in XYZ magazine, make sure to include a hyperlink to the article. You can repurpose your posts into articles, books and reports.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

InfoChachkie

JULY 29, 2013

A version of this article previously appeared on Forbes. Brian Coryat, Founder and CEO of Local Market Launch and former founder of ValueClick (NASDAQ: VCLK) recently spoke as part of UCSB''s Distinguished Lecture Series. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles!

Startup 229

Startup Course Entrepreneur Marketing 229

Both Sides of the Table

JUNE 5, 2011

This article originally appeared on TechCrunch. 2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. I acknowledged this in the article.

Startup 336

Startup Pricing Technical Review Marketing 336

Both Sides of the Table

OCTOBER 26, 2014

In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown. The other thing that tech execs often want to do is to delegate the PR to their marketing person.

Press 319

Press Startup Writing Training 319

Startup Professionals Musings

AUGUST 13, 2022

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. Exposure instills the fear and urgency you need to deliver the right competitive solution. It’s very important.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

Berkonomics

APRIL 4, 2019

Others worry that we will latch onto individual line items within financial data and engage in inquisitions regarding telephone bills, marketing costs and other tactical line items in detailed financial statements. They worry that we will not keep the information confidential and that financial data will find its way into competitors’ hands.

Class 120

Class Course Report Competition 120

Startup Professionals Musings

SEPTEMBER 14, 2011

Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve competitiveness.

Startup 94

Startup Marketing Training Statistics 94

Tech.Co

OCTOBER 26, 2017

Fortunately, this article is your ticket to understanding the state of the industry as it stands today. Since its inception, HTT recognized that creating a market around a mode of transportation that had not yet been created would take a movement. Hyperloop Transportation Technologies. northeastern corridor. Hardt Global Mobility.

SpaceX 102

SpaceX Design Technology Competition 102

InfoChachkie

OCTOBER 20, 2014

A version of this article previously appeared in Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! This allowed the curriculum to efficiently find its product / market fit. Want to be an entrepreneur? Don''t go to Wharton or Harvard. Organic Academia.

Santa Barbara 258

Santa Barbara Technical Review Startup Venture Capital 258

InfoChachkie

JULY 7, 2014

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Competition – Make it clear that only the best interns will be granted offers for full-time positions. We typically hired about one third of our interns.

Startup 257

Startup Santa Barbara Competition Class 257