socalTECH

FEBRUARY 9, 2021

Talk about the market, when you say you're outside Google and Bing, explain what that means? That product right now is on 2,000 publisher websites, it's sold under the SaaS model, and a lot of people on the free, ad-supported version. Marketing dollars start to go away in any difficult economy. What does that mean specifically?

Advertising 203

Advertising Startup Google Commerce 203

InfoChachkie

FEBRUARY 10, 2014

A version of this article previously appeared on Forbes. In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Jimmy To James.

Technical Support 250

Technical Support Marketing Advertising SaaS 250

InfoChachkie

MARCH 16, 2016

A version of this article previously appeared Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! In the early 2000’s, SaaS was a nascent concept and most companies were reticent to rent software. Users, on the other hand, immediately saw the benefits of SaaS.

SaaS 100

SaaS Startup Software Review Development Team Review 100

InfoChachkie

OCTOBER 20, 2014

A version of this article previously appeared in Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! This allowed the curriculum to efficiently find its product / market fit. Want to be an entrepreneur? Don''t go to Wharton or Harvard. Organic Academia.

Santa Barbara 258

Santa Barbara Technical Review Startup Venture Capital 258

InfoChachkie

MARCH 4, 2013

A version of this article previously appeared on Inc. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Unfortunately, successful musicians seldom have the luxury of market testing their subsequent albums. However, it remained in the Top 200 for an astounding 14 years and 3 months.

Startup 269

Startup Cloud Computing RSS Writing 269

InfoChachkie

OCTOBER 7, 2013

A version of this article previously appeared in The Wall Street Journal. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Parsing The Confusion. Many Sizes, Many Fits.

Incubator 238

Incubator Startup News Entrepreneur 238

InfoChachkie

MAY 27, 2013

A version of this article previously appeared on Inc. Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Don''t Force It.

Customer 195

Customer Custom Template Startup 195

InfoChachkie

APRIL 28, 2011

If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! During a market’s formative period, there are often opportunities for a First Mover to extract outsized profits. In each case, they successfully migrated their go-to-market strategies to one based on long-term sustainability.

Entrepreneur 225

Entrepreneur SaaS Pricing Cloud Computing 225

InfoChachkie

MARCH 16, 2015

A version of this article previously appeared in Forbes. Dreamforce is the conference for sales and marketing professionals. Hosted by SAAS giant Salesforce, it is more akin to a circus than a professional event. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

Conference 100

Conference SaaS Ideas Sales 100

InfoChachkie

JANUARY 16, 2018

A version of this article previously appeared Forbes. Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. Jim Semick (left) with his Co-Founder, Greg Goodman. Semick: They are.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

InfoChachkie

MAY 27, 2013

A version of this article previously appeared on Inc. Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Don''t Force It.

Customer 153

Customer Custom Template Startup 153

InfoChachkie

JUNE 2, 2011

Article first published as Isaac Garcia – Taking Down Microsoft on Technorati. Central Desktop was founded in 2005 to provide an easy-to-use, SaaS collaboration solution to the SMB market. free weekly Infochachkie articles! We also looked outside, what are the markets that are big and broad and fragmented.

Newsletter 213

Newsletter Conference Marketing Advertising 213

Both Sides of the Table

SEPTEMBER 22, 2012

Viewing the article through the lens of a venture capitalist there’s much to agree with under the mantra of “growth!” ” And when you read the article carefully it allows for a period of discovery in your business. He talks about making things that people want & going after a big enough market.

Startup 390

Startup Venture Capital Entrepreneur Technical Review 390

Both Sides of the Table

JUNE 19, 2017

That is, how much should your company be willing to lose in cash every month as you make investments in staff and equipment that funds technology, sales, marketing and management. Sometimes it means spending less on marketing or not adding new bodies so that revenue can catch up with expenses and thus reduce burn through revenue growth.

Startup 212

Startup Venture Capital .Net Capital 212

InfoChachkie

APRIL 13, 2015

A version of this article previously appeared in the Wall Street Journal. The rewards are in the form of co-marketing dollars and commission spiffs. The rewards are in the form of co-marketing dollars and commission spiffs. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

Pricing 100

Pricing Startup Sales SaaS 100

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. free weekly Infochachkie articles!

Content 171

Content Platform Paid Search OpenX 171

InfoChachkie

JANUARY 5, 2015

A version of this article previously appeared in Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The same phenomenon occurred at ProCore , when the company shifted the market focus of its SaaS solution from small contractors to large commercial builders.

Pricing 100

Pricing Product Startup Customer 100

Both Sides of the Table

SEPTEMBER 28, 2014

by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. We’re going to start aggressively spend money on marketing our product. (it is also the title of a fabulous book from Internet 1.0

Startup 383

Startup Company Companies .Net 383

InfoChachkie

NOVEMBER 9, 2015

A version of this article previously appeared on the Wall Street Journal. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Unfortunately, investors and surfers can be lemmings, which results in good breaks getting over surfed and market sectors attracting too much capital.

Invest 100

Invest Software Review Journal Competition 100

Steve Reich

OCTOBER 30, 2012

Last week, the WSJ ran a great article (add link) on the value of college humanities courses, and used comments from a successful entrepreneur to make their case. I was wrong, and the article was a good reminder that telling your company’s full story is a critical element in raising capital. The net result? Learn to tell yours.

Startup 65

Startup SaaS Platform .Net 65

InfoChachkie

JULY 28, 2015

A version of this article previously appeared in Forbes. He told the homeowner that he represented someone who wanted to purchase the ranch at a substantial premium over its current fair market value. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! My House Is Not For Sale.

Company 100

Company Companies Santa Barbara Pricing 100

InfoChachkie

JANUARY 12, 2012

free weekly Infochachkie articles! People skills <again> People skills <and again> Market/technology acuity (patterns of success, domain expertise). Steve’s article struck a particular chord with me. If you haven't already subscribed yet, subscribe now for. CEO Or Nothing?

Venture Capital 239

Venture Capital Startup Entrepreneur SaaS 239

Steve Reich

JUNE 11, 2012

This is not an article about the high moral purpose and the nobility of listening to your customers. It is an article about how to make your company worth a fortune by listening to your customers. They have 1 million registered users, and have not spent a dime on marketing. Marketing expense? $0. What’s it worth?

Customer 97

Customer Custom Software Review SaaS 97

Both Sides of the Table

OCTOBER 15, 2014

Yet if you look at some very successful market changes in the last few years it does point to technical prowess in the number 1 seat. Under Rob’s leadership we built out an amazing organization of seasoned enterprise software veterans in the US market. Case in point is the return of Larry Page to the role as CEO of Google.

CTO Hire 309

CTO Hire Organization Google Course 309

InfoChachkie

MARCH 9, 2015

A version of this article previously appeared in the Wall Street Journal. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Demand Feedback - Unfortunately, data derived from freeloaders is often misleading and seldom includes pointed criticisms that inform your product / market fit.

Technical Support 100

Technical Support Customer Custom Demand 100

InfoChachkie

JULY 20, 2015

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Not satisfied with the quality of surf wax currently on the market, he decided to make his own. Zog, aka Fredrick Herzog, just wanted to surf after he graduated from UCSB.

Santa Barbara 100

Santa Barbara Startup Sales Entrepreneur 100

Tech Zulu Event

MAY 5, 2011

We’re going to open this article with some quick statistics on the online dating industry: The online dating industry is worth $1.049 BILLION per year. The mobile phone dating market is worth $550 million. No, don’t get the wrong idea, this isn’t an article on dating websites. billion by 2013.

Statistics 61

Statistics Startup eHarmony SaaS 61

InfoChachkie

FEBRUARY 24, 2011

free weekly Infochachkie articles! 8 ) SocialStay is effectively a B-to-B, SaaS product that requires you to simultaneously speak to several audiences (hotels, travelers, travel sites, etc.). How do you manage your entrepreneurial desire to explore new opportunities while ensuring proper focus on your initial, core market ?

Startup 233

Startup Design Mobile Social Network 233

Technology Council

SEPTEMBER 4, 2008

www.VentureNet.org Here are quick links to the feature articles in this issue: Term Sheet [.] Catch up on the latest news, see our upcoming event schedule, or visit the Websites of the sponsors that make this all possible. VentureNet tickets will sell out soon - so don’t wait to secure your seats!

VentureNet 100

VentureNet Newsletter News Satisfaction 100

InfoChachkie

JANUARY 31, 2011

free weekly Infochachkie articles! The big 3 job boards will need to evolve probably into some version of free + a premium upgrade component (featured listings, cost per candidate, cost per placement, etc…) if they want to remain an option for the majority of the hiring market.”. 10) Ian, why does the world need ZipRecruiter? . “I

MyLife 160

MyLife CitySearch Web Technical Review 160

InfoChachkie

JANUARY 31, 2011

free weekly Infochachkie articles! The big 3 job boards will need to evolve probably into some version of free + a premium upgrade component (featured listings, cost per candidate, cost per placement, etc…) if they want to remain an option for the majority of the hiring market.”. 10) Ian, why does the world need ZipRecruiter? . “I

MyLife 157

MyLife CitySearch Web Technical Review 157

Both Sides of the Table

AUGUST 28, 2009

We went through the euphoria of massive exposure at the time of our launch due to an article that ran in the Financial Times. As the economy soured and people grew wary of buying Internet software (we were SaaS as early as 1999 – our buyers were certainly “early adopters&# ) and life grew more difficult. We were hot.

Startup 331

Startup Press Customer Custom 331

Tech Zulu Event

APRIL 10, 2013

This article is to shine a digital light on a few other companies who have “WOWED” me and their secret sauce to create long term impact that makes at least my day a little bit easier. They focus on a specific market and over deliver quality education. FOCUS on a specific market and overdeliver. appeared first on TechZulu.

Customer 97

Customer Custom Training Services 97

InfoChachkie

MARCH 3, 2011

free weekly Infochachkie articles! Thus, we became one of the first ASP (aka SaaS) companies, by selling subscriptions of our screen sharing technology to customer service departments – the same market segment which had adopted BuddyHelp. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles!

Customer 162

Customer Custom Technical Support Startup 162

Both Sides of the Table

MAY 24, 2021

The Valley has obsessed with a quick up-and-to-right momentum story because we were thought to live in “winner take most” markets. But markets have changed and I think investors, founders and experienced executives who want to join later-stage startups can all benefit from playing the long game. It literally drove FOMO.

Venture Capital 363

Venture Capital Capital Funding Startup 363

Both Sides of the Table

NOVEMBER 3, 2010

One of the most obvious places where you see this is in sales & marketing. Here are some of the tools in the Swiss Army Knife that your team needs to be armed with to scale: (this article was originally posted on GigaOm in a shorter format.). I see the problem directly at many startups I know. And that was my opinion, too.

Sales 296

Sales Pricing Startup Customer 296

Startup Professionals Musings

APRIL 24, 2010

Many say it’s just marketing hype applied to old principles that have been around for a long time. That allows them to focus on their core competencies, reduce overall costs, and be more agile in responding to market changes. Small companies no longer need an IT staff, with the inherent costs and management responsibilities.

Cloud Computing 48

Cloud Computing Demand IBM IBM 48