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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373
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Why I Look for Obsessive and Competitive Founders

Both Sides of the Table

This blog started from a series of conversations I found myself having over and over again with founders and eventually decided I should just start writing them.It He wants to compete to be the lead drummer in the competitive ensemble and study under Terence, an obsessive instructor who is hell bent on winning competitions for the school.

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Public and Open Debate is the Highest Form of Democracy (and Blogging)

Both Sides of the Table

And there is relationship between debating and blogging. I started blogging in 2005 and then re-started blogging about a year ago. The most important experience I have in blogging is the debate it encourages. So it goes with blogging. Think it’s purely evil to fend off competition? Let me explain.

Blogging 250
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Why Your Marketing Campaign Sucks

Both Sides of the Table

If I’m covering a company can I get evidence of what the competition is doing so the story is balanced? The major battle for press is a battle for “mindshare” and it’s exactly the reason I blog. Consider this blog post titled, “ Christmas 2012 Shatters More Smart Device and App Download Records.”

Marketing 389
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Why Titles Matter a Lot if You’re a Blogger

Both Sides of the Table

When I first started writing this blog several years ago I had less followers than you have right now. But the realist in me knew I couldn’t write daily nor could I convince you to think to check out my blog with regularity. .” From this I learned the best times to post and how frequently to Tweet a blog post.

Writing 326
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BUZZMEDIA Gets Competition From MOG

socalTECH

Hollywood-based BUZZMEDIA , the venture-backed publisher of music content, information, and community sites, is getting some new competition this week from Berkeley-based MOG. According to MOG, it has launched a new "editorial hub" called the MOG Music network which will showcase content from a network of 1,300 music blog.

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How to use PR Firms at Startups

Both Sides of the Table

I was talking a month ago with a founding team who was lamenting the fact that their competitors got way better coverage than they did when they felt that their traffic numbers were > 2x the competition. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums.

Startup 349