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By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.
I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?
I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. Or creating quizzes or games with your content. Good comment community = viral blog.
I wanted to see two things: Would the second (or sometimes even third Tweet) convert enough people to my blog to make it worth potentially annoying some people on Twitter? If your goal is to send a Tweet that converts to people to a blog post sending more than one Tweet is recommended. My conclusions.
Los Angeles-based HitFix , the entertainment news site headed by Jennifer Sargent and backed by angel groups the Tech Coast Angels and Golden Seeds, said today that it is in a strategic partnership with film and awards blog In Contention. The two did not explain the details of that effort. READ MORE>>.
Punknews.org was founded in 1998, providing online music news and a fan community; PropertyOfZack is a Tumblr blog focused on punk; Under The Gun Review focuses on entertainment, music, film, and comedy; and Alert The Press! includes content such as videos, albums, news, and interviews.
Los Angeles-based women's content site SheKnows , which is owned by Evolve Media Corp., said today that it has inked a deal with singer/songwriter Alanis Morissette , to include a video blog (vlog) from Morissette while on tour.
My 1,000th Post on This Blog - Tim Berry's Blog - Planning Startups Stories , July 21, 2010 HTML5 video markup, compatibility and playback - Niall Kennedy's Weblog , February 8, 2010 Your Product Needs a Soul - ArcticStartup , February 12, 2010 Product Friday: Monetizing Content is a Product Problem - This is going to be BIG.
Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.
Los Angeles-based BUZZMEDIA , the venture backed entertainment and digital media publishing firm behind such sites as Celebuzz, Sterogum, and Buzznet, has acquired electronic music blog site XLR8R , the firm said today. Financial terms of the buy were not disclosed.
How do you produce so much content? I don’t know Ezra yet but since he’s taking the time to blog (which I hugesly respect) and share thoughts I thought I’d take him up on his challenge and also spill the beans on my secrets. On blogging I blog because I love it. My other secret on blogging?
My blog had been looking tired for a year or two. I’m more of a verbal content guy. I considered changing to a blog publishing platform that would allow me to change the visual design more easily myself. He wrote a nice blog post describing the project to redesign my website. On my blog and in presentation.
More important, if someone does find your site, the content better be enticing enough for them to come back. Blogging is one of the best ways to do this and build a brand, even before you have a product or service. After a few blogs about your concept, the comments better match your passion, or it’s time to rethink your idea.
When I first started writing this blog several years ago I had less followers than you have right now. I aspired to rise above the noise by putting out insightful content with a frequency that kept people coming back to check in directly on my website. From this I learned the best times to post and how frequently to Tweet a blog post.
I first learned the ropes around SEO (search engine optimization) and how for years this has been a cat-and-mouse game where people game the system (Google) through link exchanges, offshore SEO “agencies,&# widgets, algorithmically optimized content and the like that degrades the quality of search results. Not the expected reaction.
You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. A good start is a book on content marketing, “ Accelerate! ” Search engines and people love blogs these days. Curation, the most efficient content.
Johnson, announced a move to allow other sites to host and show content via a new Lunch Network effort. Johnson: Essentially, we built Lunch to be the source of the highest quality user generated content out there, all built on top of our similarity network. So is this a white label view of the Lunch content?
Burbank-based Disney has shut down parent blog site Babble , according to the site, which did not say why it was shutting down. The site is not the first in the sector shut down by Disney; Kaboose, another parenting blog site, was acquired by Disney in 2009 for CAD $23.3M, but was shut down sometime sometime in 2016. READ MORE>>.
And anybody who follows this blog knows that I believe television disruption has already begun and it is more likely to resemble Internet content than streaming long-form content to our living rooms. And this is at the same time that content has become more predictable. Sure, you need to start with talent. Sound familiar?
In a recent blog post, Calacanis said that the firm has now seen more than 950,000 downloads of its apps and 200M videos on YouTube, in the last six months.
Katalyst said that Batt will lead the Katalyst team as President, and will help create content, recruit talent, and serve its brand clients. Batt co-founded BUZZmedia, originally known as Buzznet, out of his efforts photo blogging, scoring his first funding round back around 2006.
Santa Monica-based startup VIRURL said Thursday that it has launched its technology, which automatically publishes sponsored content into blogs. VIRURL is part of the move towards the somewhat controversial idea "native advertising", where sponsored content appears as part of a publisher''s news stream. READ MORE>>.
People had been steadily blogging for 2-3 years and this crowd seemed to bifurcate. On the one hand were the blogs that “blew up&# and became real businesses like TechCrunch, GigaOm or TalkingPointsMemo. So Twitter was initially billed at a “micro-blogging&# platform. started blogging again outlined here.
According to USC Marshall''s Sports Business Institute, and USA TODAY Sports Media Group, the new online publication will provide daily content on breaking news, current events and ongoing topics in the sports industry, including media trends, emerging technologies, new venues, sponsorship deals and marketing campaigns impacting the sports world.
The firm has created a tool which uses software and semantic search to help in the whole process of curating content. We're a content curation platform, software-as-a-service for content, and we are focused on helping companies engage their customer more directly using content. Matt Kumin: It's a licensed model.
PublishThis , the developer of content management and publishing tools for online publishers and businesses, has tied into WordPress.com with a new WordPress Plugin, the company announced this morning. publishthis wordpress plugin publishing contentblogblogging partnership' READ MORE>>.
I began publishing my blog in 2008. I was hesitant to use my own name, as I did not want my blog to be perceived as a self-promotional vanity project. In addition, my role as Partner at Rincon Venture Partners provided me with a business reason to invest additional time and effort into my humble blog. I was not disappointed.
Commenting on topical blogs is a form of topical social networking in the same way that Quora is. It’s a highly engaged audience and the content generated from many of the blogs (not all) are highly valuable. If you use any standard commenting system on your blog or website you’re sub-optimizing engagement.
Los Angeles-based content delivery network provider NetDNA is powering a web performance optimization service for WordPress blog owners this morning. netdna wordpress optimization maxcdn service software blog' Financial impact of the deal were not disclosed. READ MORE>>.
If you’re thinking about building an online video network today you need to think about: Producing your own content (not just aggregating). I will talk about these strategies in my next blog post. Yes, we understand that it’s all about providing high-quality content. Having business models that aren’t only ad-based.
We all know media companies are suffering as CPMs (the amount they can charge per thousand visitors) are falling, available inventory is climbing, free content and blogs are proliferating, user attention is being divided with social networks and the core media business cash cows like classified ads have been disrupted by companies like CraigsList.
Johnson, has launched a new, community feature which allows third party website and blogs to host and provide communities on their own sites. The firm said the new, Lunch Network lets blogs and websites create their own, interest-based communities, which tap into the content and information from Lunch.com's website.
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?
Los Angeles-based content publisher BUZZMEDIA said this morning that it has tied with a research firm, to help mine its network of properties to help brands understand influencers and consumers. BUZZMEDIA operates an extensive network of music, celebrity, and other blogs and content sites.
If you read my blog regularly you know this is a topic close to my heart – so it was great to get perspective from someone running a company in the space (a company which just raised an additional $25 million). He said that Tastemade views it more as a programming challenge than a challenge in changing the content itself.
We’ve recently launched a video series called T3:Today’s Tech Trends to further support our shows by adding a video component that can be shared directly from YouTube, our blog or embedded in the radio show website, blog or any other website/blog willing to carry the free content.
Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. I have found that publishing a regular blog can give you an edge in making all this happen. Your blog followers will be your best customers.
About What we do Portfolio People Blog Contact. With the content type set to application/json. About this blog. Subscribe to our blogs feed. You are viewing a single entry. Please also check out the most recent entries. March 28, 2013. Framework Benchmarks. How much does your framework choice affect performance?
Value of Blogging I started the presentation talking about the value of blogging. Tom Peters No single thing in the last 15 years professionally has been more important in my life than blogging. But from a value perspective, it really comes down to the numbers I showed for my eLearning Technology blog. This is that post.
Here’s the block that you see when you look at a blog enabled by Disqus (a third party commenting tool that can be embedded in blogs and other content): It allows you to authenticate yourself using Facebook Connect , Twitter Oauth (sign in with Twitter), OpenID , and Yahoo Browser-Based Authentication. Example What do I mean?
At the time Google said it was against sponsored links because it confused the person searching for content – one of the main arguments people are again using about in-stream advertising. When a content producer promotes an ad in-stream the revenue flows mostly to the person who published the content.
Hulu disclosed the new numbers in a blog post discussing the company''s 2013 results. hulu streaming television content movie hollywood revenues' READ MORE>>.
I think that one of the things I took away, from that experience, was the importance of quality content, and the importance of a long term perspective. Content is kind, and most people think of that as entertainment, video, or music content. But, that actually extends into all content. What''s next for your company?
According to Jason Calacanis , in a blog post, $75M to $150M. Calacanis gave his list of companies which would help Yahoo improve its brand and revive its content on Tuesday. How much is Santa Monica-based Mahalo worth? READ MORE>>.
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