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ServiceNow Buys San Diego Specialist in Customer Experience, Design

Xconomy

ServiceNow (NYSE: NOW ), the Santa Clara, CA-based giant that provides cloud-based IT services, is boosting its emphasis on human-centered design with its acquisition of Telepathy , a San Diego specialist in customer experience and design. Financial terms of the deal were not disclosed. ServiceNow likewise emphasized.

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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

Customer 168
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Virgin Galactic Signs 500th Customer

socalTECH

Mojave-based Virgin Galactic , the commercial spaceflight firm backed by Sir Richard Branson, has signed its 500th customer: actor and angel investor Ashton Kutcher. Branson announced Ashton Kutcher as the 500th customer on his blog Monday. Tickets on the spacecraft go for $200,000.

Customer 159
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What setups are best for secure network design?

Southern California Edison Blog

When it comes to handling government data, secure network design is paramount. Networks designed for privacy and security are essential for government organizations looking to protect classified data from falling into nefarious hands. The post What setups are best for secure network design? Secure Network Setups. SCE can help.

Design 90
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

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Take this test to predict your success:

Berkonomics

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. A strategic relationship with one or more of the largest customers? Some great ideas just cannot be made into a product at a reasonable enough price to attract customers.

Patents 156
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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company.

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