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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. But succinctly this press places a marker in the ground for your company. This is true on all of the major tech blogs. Funding is news.

Startup 355
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Here’s How to Do PR on a Budget

Both Sides of the Table

I’m generally not a believer in too much PR until you have a product built or at least well designed. This is somewhat changing in the world of crowd funding where people actually raise money so that they can build products but at a minimum your product design ought to be complete and ready to execute. Just don’t spam people.

Press 319
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. Tim encouraged us to set up a blog and start talking openly about what we were doing as a company and inviting comments.

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Why I’d Rather Err on the Side of Direct Feedback Than Pleasantries

Both Sides of the Table

A few weeks ago I was reading a blog post by MG Siegler that really struck a chord. I recently was reviewing a press release for a company in which I’m an investor. I told him that I thought the press release was crap (I think my words, exactly). ” to “we’re so excited to work with you.”

Press 337
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Why I Invested in Gogii (textPlus) – My First Ever Later Stage Deal

Both Sides of the Table

And if you are – what on earth are you reading such a boring blog as this?!? OK, that sounds like an interesting business, but nothing to write a freakin’ blog post about? Gogii spent way more effort marketing to what I call “The USA Today market&# rather than the tech blog market. But I never gave up.

Gogii 310
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing. I love that saying.

Startup 323
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Building Products for Mass Adoption

Both Sides of the Table

Chris Dixon wrote a blog post last week titled, “ Techies and Normals &# in which he defined “Techies&# as people who are not just “early adopters&# but also have more of a geeky, technical, product bent. Anyway, Chris’s blog got me thinking about Techies and Normals. He is both.

Product 348