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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. This is a post to help you figure out why you should write and what you should talk about.

Blogging 373
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

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Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

If you haven’t already followed me on Twitter, that’s the fastest way to get blog updates. In my first enterprise software company we developed a methodology for sales that we called PUCCKA. I call these people crocodile sales people – small ears and a big mouth. The best sales meetings are discussions.

Sales 367
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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.

Sales 316
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How To Write An Effective Answer On Quora: Communications 101

InfoChachkie

Although an additional 140 Oswald episodes were produced over the next 14 years, none of them was nearly as successful as the first 26 installments, which were developed under Walt Disney’s tutelage. I write a bit more about how entrepreneurs can protect their ideas here: Spilling The Beans. Timing and luck also play a role.

Writing 150
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Why Great Executives Avoid Shiny Objects

Both Sides of the Table

We’re expected to be at conferences, events, sales meetings and be publicly visible. People expect blog posts, Tweets, panels, speeches. Recruiting, business development, shipping product, writing blog posts, networking … it’s all the same. And then there are investors who want updates, calls, reports, check-ins.

Activity 297
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Announcing Projector?—?A Startup I’ve Been Excited to Tell You About for Years

Both Sides of the Table

We were of course there to work with incarcerated men on developing entrepreneurial skills on behalf of Defy Ventures. It is how sales reps talk to prospects about their products & services to try and gain buy-in for a sale. Take a photo and make images rounded as the photo at the bottom of this blog post is?

Startup 191