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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. Chartbeat is a relatively young company and product. I’m only writing about the product because I’m passionate about it. Basically, it rocks! Let’s see.

Blogging 287
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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10 Content Marketing Examples for Entrepreneurs

Startup Professionals Musings

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. But most entrepreneurs don’t know where to start. ” by an expert and friend in this space, Arnie Kuenn , which offers guidance and examples on new and modern approaches for the rest of us: Build a blog.

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6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Content 104
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6 Ways To Pull In Customers Without Push Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Customer 127
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‘Do-It-Yourself’ Startups Have Never Been Easier

Startup Professionals Musings

Sponsored by VISA Business If you have a unique product or service, and you are not selling it around the world on the Internet, now is the time to start. In the early days (20 years ago), most new e-commerce sites, for example, cost a million dollars to set up. The cost of entry has never been lower. Life is more fun that way.

Startup 100
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Start With a Business Blog as Your Website

Startup Professionals Musings

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Anchor blog in your domain name.