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THE SOCIAL MEDIA CRAZE: NAVIGATING THE MAZE

SoCal Tech Calendar

Tuesday, August 17, 2010 -- THE SOCIAL MEDIA CRAZE: NAVIGATING THE MAZE. Presented by: Rebekah King, Consumer Communications Manager, Kelley Blue Book and Shayne Brown, General Counsel, Kelley Blue Book As social media evolves, so do the legal implications for a company and its employees.

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Social Bluebook was hacked, exposing 217,000 influencers’ accounts

TechCrunch LA

A social media platform used to match advertisers with thousands of influencers has been hacked. Social Bluebook, a Los Angeles-based company, allows advertisers to pay social media “influencers” for posts that promote their products and services.

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6 Reasons Technical Expertise Does Not Make A Startup

Startup Professionals Musings

Gerber wrote a best-selling business book called The E-Myth: Why Most Businesses Don’t Work and What to Do About It. Some pundits argue that the E-Myth principle is now outdated, due to the instant access to information via the Internet, pervasive networking via social media, and courses on entrepreneurship at all levels of education.

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8 Habits You Need To Cultivate For Maximum Efficiency

Startup Professionals Musings

These days, with all the new technology, including smartphones and social media, many are convinced that multi-tasking is the answer. Examples of companies already coaching their teams on these mental strategies include Google, Starbucks, AOL, and more: Mentally be fully present and engaged in the current task.

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Predictive advertisement targeting.

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10 Disciplines Every Entrepreneur Needs To Practice

Startup Professionals Musings

I was happy to see my own view reinforced in the classic book, “ Innovation Thinking Methods for the Modern Entrepreneur ,” by long-time entrepreneur and innovation expert Osama A. Here are ten key lessons from his book that we can all learn from: Utilize first principles thinking. The trend has only begun.

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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

These days, it’s a great way to get some work done, while enjoying a cup of coffee, so you may not even have to buy a book. Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Peruse company reports from your business domain.