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Down bad

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Get this newsletter in your inbox every Thursday by subscribing on TechCrunch’s newsletter page. Things have already plunged so quickly at the signal of a recession that insiders fear a lengthy bear market could hit crypto far more brutally than expected — tearing tokens to lows far below the highs of the 2017 bull run.

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social Proof in Action … Yesterday I wrote about the benefits of using social proof and authority in raising venture capital. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

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Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. They are also driving down the margins they make and are offering products that are initially lower functionality than their competitors. Market meet reality. Add unemployment to debt.

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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products.

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This Week in Venture Capital – Episode 3

Both Sides of the Table

I also talked about Virgin Money , a product that I have used to lend friends money in the past. This is the market that Wonga serves and they are killing it! Peer-to-peer lending service; started on FaceBook; claim to own 79% of the US peer lending market in March 2010 with a whopping $8,664,750. Big market. LendingClub.

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Get to Know Richard de Silva of Highland Capital

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He was introduced through mutual friends to Highland Capital. At the time consumer internet venture capital was still suffering from the collapse of the Tech Bubble. But it was an attractive time to enter because the successful internet companies were scaling and in need of capital. So it is a combination of markets and people.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

Dave’s a great guy with a good sense of humor and a broad knowledge of the market, which is why I was excited that he could be on the show. Remember the whole controversy over Facebook’s Beacon product where a guy bought an engagement ring for his wife and it was published to a stream and ruined the surprise ?