Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 174

Case Study Startup Customer Custom 174

Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. Talk to real live customers in addition to marketers. Networking is all about marketing yourself and your company.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. So the early part of a technology company is about finding your hard core group of early adopters and making them passionate about your products. It’s easy.

Marketing 294

Marketing Customer Custom Technical Review 294

Startup Professionals Musings

SEPTEMBER 13, 2023

Based on my years of experience as a business executive and consultant, I am convinced that most companies gradually lose their ability to be creative as they mature, and over time are overcome by new competitors and market changes. Your people on the customer front lines have the input you need on institutional changes required.

Case Study 117

Case Study Outsource Development Outsource Customer 117

Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Test your innovation with at least a hundred customers.

Ideas 145

Ideas Startup Case Study Writing 145

Startup Professionals Musings

MARCH 9, 2022

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. I fully support and appreciate his case studies and conclusions on specific required personal initiatives, and how these can change people, organizations, and even entire industries.

Case Study 139

Case Study Customer Custom Tool 139

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value. Perception is better than reality.

Social Media 134

Social Media Case Study Customer Custom 134

SoCal Tech Calendar

NOVEMBER 28, 2009

Learn how to analyze customer feedback to positively impact your CRM marketing. Both large and small companies have the need to implement measurement tools for increased ROI and visibility, especially in this economy, yet many do not know how to begin. Friday, December 4, 2009 -- The Marketing SIG Presents. Let Them Complainand#8232;!

Customer 100

Customer Custom Case Study Social Media 100

SoCal CTO

NOVEMBER 17, 2009

A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. Our new customer acquisition has grown and our costs have plummeted. Great stuff!

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

AUGUST 29, 2022

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Case Study 125

Case Study Platform Yahoo Social Media 125

Both Sides of the Table

JULY 21, 2014

And as I always assert, “Great companies are built in downturns. It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. And it’s when mediocre companies get pulverized.” I remember, for example, when business intelligence swept through companies globally.

Marketing 354

Marketing Case Study Metrics Sales 354

Tech Zulu Event

JULY 31, 2013

01% that means before even mid week arrives this startup company will have at least 18,511 people who will not only know this founders brand, but will have clicked over to the website. YouTube was not a hobby; it meant sales, it meant building customer relationships, it meant managing product inquires. If we apply that.01%

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Product 95

Product Case Study Customer Custom 95

Startup Professionals Musings

NOVEMBER 25, 2019

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Competition 127

Competition Case Study Platform Yahoo 127

SoCal Tech Calendar

MARCH 17, 2012

The company president calls you into his office after attending a brainstorm session. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. PDMA SoCal.

Competition 100

Competition Innocal Case Study SoCal 100

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

SoCal Tech Calendar

SEPTEMBER 3, 2010

Learn how companies such as Cisco, SAP, Intel, NIKE Inc., Brands have expanded their business by connecting with millions of customers and prospects in a more authentic way. Thursday, September 9, 2010 -- Driving Revenue thru Relationships: The New Social Business Model that Works. Lufthansa, Swiss Re, T-Mobile and Yum!

Technology Council 113

Technology Council TCOSC Case Study Study 113

SoCal Tech Calendar

JULY 15, 2009

Social media is rapidly changing the way companies do business. Companies that have social media strategies are finding them to be a valuable tool for driving customer engagement and building brand loyalty; one that translates into real revenue and increased customer satisfaction. See [link] (more).

Social Media 100

Social Media Media Case Study Satisfaction 100

Startup Professionals Musings

JUNE 10, 2019

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. I fully support and appreciate his case studies and conclusions on specific required personal initiatives, and how these can change people, organizations, and even entire industries.

Case Study 93

Case Study Customer Custom Tool 93

Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. It’s actually quite hard to lay out an annual company strategy that is articulate and underpinned by facts.

Activity 164

Activity Conference Press Case Study 164

Both Sides of the Table

JANUARY 11, 2014

. ” Sean is somebody widely respected in Silicon Valley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth. Growth hacking is a mentality that a company needs to be committed to.

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. It’s actually quite hard to lay out an annual company strategy that is articulate and underpinned by facts.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

OCTOBER 4, 2009

Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. If you sell a product direct to a customer – in person or on the phone – you need to understand what their pain points are and position your product benefits against those pain points.

Sales 319

Sales Startup Platform Tips 319

Both Sides of the Table

DECEMBER 17, 2013

Clearly in an enterprise customer this is unlikely. Once you’ve reached a level in a company where you’re less worried about daily politics above you people are much more relaxed about sharing information. Whether you’re selling your product or selling your company – there is nothing more valuable than having.

Sales 375

Sales Technical Review Organization Case Study 375

Startup Professionals Musings

JANUARY 3, 2018

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side.

Startup 61

Startup Case Study Platform Yahoo 61

Startup Professionals Musings

NOVEMBER 26, 2014

Luckily, the digital revolution has been a great equalizer in the marketing world, if used effectively to target the audience, engage the customer, and measure results. These industry veterans have been teaching smaller companies how to compete with digital marketing for many years, and have a wealth of case studies to show it really works.

Marketing 101

Marketing Startup Case Study Resource 101

Xconomy

JUNE 23, 2016

Team Apptentive attended both companies’ conferences in San Francisco, and we caught a glimpse into how the two platforms are evolving, and what it means for developers and consumers alike. Customer experience is a high priority for both companies. Here are three of the most important takeaways: 1.

Artificial Inteligence 55

Artificial Inteligence Google Software Review Case Study 55

InfoChachkie

OCTOBER 20, 2014

Instead of a traditional business school''s case study and textbook approach, UCSB''s Technology Management Program (TMP) emphasizes experiential learning. Lettuce - After taking orders on a homemade inventory app at a tradeshow, my former students realized that their app was generating more excitement than the company''s dog toys.

Santa Barbara 258

Santa Barbara Technical Review Startup Venture Capital 258

Tech Zulu Event

MARCH 16, 2013

Lauren Buchman, a SMCLA board member and B2B marketing consultant who organized the event said, “We will be discussing how to promote your business to your customers when your customers are other businesses. Buchman said some the key takeaways from the panel will be: 1. How to build and maintain a great company page on LinkedIn.

Social Media 107

Social Media Media Case Study Study 107

Eric Greenspan

MARCH 25, 2013

As I began prepping for my talk at USC Marshall School of Business about the recent failure of my 12 year old company Make It Work, I cannot deny many memories were dug up. Make It Work was a truly remarkable company in its day. For 10+ years the company seemed unstoppable, unbreakable and the moon was in sight.

USC 157

USC Case Study Study Email 157

socalTECH

AUGUST 26, 2016

Our interview this morning is with Lior Elazary , co-founder and CEO of Agoura-based Invia Robotics (www.inviarobotics.com), who tells us how the company is hoping to make automation and robotics available to even mid-sized e-commerce operators. What does your robotics system do and how does it work? Where did the technology come from?

Artificial Inteligence 100

Artificial Inteligence Commerce Startup USC 100

Startup Professionals Musings

JUNE 27, 2015

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.

Entrepreneur 102

Entrepreneur Yammer Case Study Study 102

Startup Professionals Musings

JUNE 10, 2017

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. I fully support and appreciate his case studies and conclusions on specific required personal initiatives, and how these can change people, organizations, and even entire industries.

Case Study 55

Case Study Customer Custom Entrepreneur 55

Both Sides of the Table

JUNE 22, 2015

So that we’re speaking the same language I would define “exclusive” as a period in which your company is prohibited from doing business with certain customers or business partners, which is why many incorrectly assume this is necessarily bad. Why Exclusivity Matters to Your Customers or Business Development Partners.

Outsource Development 150

Outsource Development Startup Customer Custom 150

Startup Professionals Musings

MAY 24, 2014

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.

Entrepreneur 104

Entrepreneur Startup Social Media Yammer 104

Both Sides of the Table

FEBRUARY 3, 2010

Let’s assume you run a Customer Support software company. Do you simply begin by asking, “I’d love to understand what your objectives are in customer support? After that you need to begin discussing your company. Highlighting a few problems that you have seen in some of your existing customers.

Sales 314

Sales Startup Venture Capital Customer 314