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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord. . Sales, Sony Music Entertainment, in a statement. .

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Snap accelerator names its latest cohort

TechCrunch LA

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. Hardworkers — a Cambridge, Mass.-based

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Social Search – What Entrepreneur Needs To Know

InfoChachkie

It is no secret that Pinterest and other social commerce sites have begun to dial in the commerce equation. These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace.

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Row 44 Deploys In Russia

socalTECH

Row 44 said that Transaero will be deploying its broadband entertainment platform for broadband Internet access, e-commerce, video on demand, and more on its routes within Russia, and between Russian and North America, the Caribbean, Europe, North Africa, and the Middle East. Financial terms of the win were not disclosed.

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Interview with Sara Bordo, NowLive

socalTECH

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. We also are dong the Twilight premiere from LA.

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

But if you want to be able to repeat your success on your next campaign you need to know more about how you drove those clicks: Which social platform were they published on? It was built in pilot with BMW, HP and one huge, beloved entertainment company here in LA that I guess was a bit gun shy to include their name in our announcement.

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Interview with Jeremy Gocke, Fliptu

socalTECH

Brand that have Facebook fan pages are seeing less than two percent visibility on any of the posts they put out, and it's widely known that Facebook commerce is not doing so hot, and Facebook ads are not doing so well either. The numbers tell the story. It reduces a lot of the friction between the consumer and the brand. READ MORE>>.