Both Sides of the Table

JUNE 13, 2013

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. This is a very important to do when you first start a company. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.”

Sales 393

Sales Startup Resource Customer 393

Berkonomics

MAY 16, 2019

There must be at least several companies out there right now positioning to compete with you. And although many positioning efforts cross the lines between these, great companies play to the strength of just one. Innovation certainly defines a number of companies catering to early adopters and the mass audiences that follow.

Company 120

Company Companies Pricing Competition 120

Startup Professionals Musings

DECEMBER 16, 2020

In my role as a mentor to aspiring entrepreneurs, I find that many of you have your most creative ideas for your company’s first big bang , but often get bogged down with details as the company grows. By dedicating at least one percent of sales to environmental groups, he locked in engagement from both employees and customers.

Company 148

Company Companies Ideas Mentor 148

InfoChachkie

SEPTEMBER 4, 2018

Note: the company has asked to remain anonymous, as they don’t want to alert their competitors to the success of their Stealth Campaign. My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. The Stealth Campaign.

Marketing 154

Marketing Sales Startup Journal 154

Both Sides of the Table

APRIL 3, 2014

Specifically what is often not in the DNA of founders are sales skills. Nor do they exist in the investors of early-stage companies. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual.

Sales 382

Sales Help Startup Pricing 382

Both Sides of the Table

AUGUST 22, 2011

Feature, not a company. Whether something is a feature or a company is clearly subjective. And sometimes features (say, Twitter) turn into companies. At minute eight I spoke about group messaging companies as “features, not companies.&# Well marketed. It has always stood out in my mind.

Company 295

Company Companies Gogii Google 295

socalTECH

MAY 26, 2020

San Diego-based gaming headset maker Turtle Beach Products says it is seeing "record" retail sales in April, as a result of an industry-wide increase in gaming accessories. According to the company, its retail sales in April were more than double the brand's prior all-time high from April 2018.

Sales 113

Sales San Diego Activity Mobile 113

socalTECH

JUNE 4, 2015

Irvine-based sales and marketing company Advantage Sales & Marketing said late Wednesday that it has acquired Atlas Technology Group >, a technology company which develops applications for helping retailers improve their product sales in stores. Advanced Sales and Marketing is led by Tanya Domier.

Sales 100

Sales Marketing Technology Help 100

socalTECH

AUGUST 16, 2013

Agoura Hills-based TouchCommerce has expanded out its executive team, saying this week that it has appointed George Skaff as Senior Vice President of Marketing, and Olivier Maire as Vice President of EMEA. Maire was formerly the company''s Country Manger in France. The company is led by Internet veteran Bernard Louvat.

Agoura Hills 138

Agoura Hills Sales Marketing Agoura 138

socalTECH

AUGUST 4, 2016

Westlake Village-based Interlink Electronics , which develops force sensors and other related products, says it has named Mark Litecky as Vice President of Sales and Marketing at the company. Litecky has previously served at Rosemount Inc.

Westlake Village 100

Westlake Village Sales Marketing Technology 100

TechCrunch LA

FEBRUARY 2, 2021

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. Through its platform publishers can make between 15% to 20% of gross compared with 5% on an affiliate marketing site.

Media 134

Media Commerce Company Companies 134

Both Sides of the Table

MAY 19, 2016

We believe that it is incrementally harder to differentiate on simple Internet products or mobile apps and while great companies are built doing this, our goal as a fund is to try and fund things that can be 100x returns if they work. In short, we’re after venture returns. We can’t wait to see what the next few years bring.

Company 207

Company Companies CTO Coach Funding 207

socalTECH

MAY 16, 2019

For our interview this morning, we caught up with Isaac Garcia , a serial entrepreneur who previously founded and sold his last company, Central Desktop, and now is working on a new startup, Sales Insider. What is Sales Insider? Isaac Garcia: Sales Insider is a talent marketplace for hiring software sales reps.

Sales 133

Sales Startup Software Marketing 133

Both Sides of the Table

MARCH 21, 2013

So when I meet with GRP portfolio companies that do enterprise sales I try to emphasize the following: 1. But you do need to be sure your company doesn’t just become the internal R&D department for a large corporation. Often your sales engineers can do the customizations without bugging the core eng team.

Software Review 321

Software Review Software Services Company 321

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

Marketing 177

Marketing Buzzfeed Guide Platform 177

socalTECH

OCTOBER 12, 2017

Los Angeles-based Internet services and digital media giant j2 Global has acquired two more companies, but in an interesting shift, also said it has divested three companies from its portfolio. Financial details of the acquisitions and sales were not announced.

Company 113

Company Companies Sales Email 113

Startup Professionals Musings

SEPTEMBER 17, 2021

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

Sales 139

Sales Training Startup Customer 139

Both Sides of the Table

DECEMBER 17, 2013

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. If they’re not buying you need to be marketing to them not selling to them.

Sales 375

Sales Technical Review Organization Case Study 375

TechCrunch LA

OCTOBER 27, 2020

Postmates is now rolling out what could be the biggest update to the company’s service in a long time — adding a retail option for users to shop local stores and for local merchants to set up a virtual on-demand storefront in the app. That could have an impact on retail sales that were already projected to be dismal.

Sales 249

Sales Los Angeles Beverly Hills Demand 249

socalTECH

FEBRUARY 3, 2017

Irvine-based data analytics software developer Alteryx said yesterday that it has named Seth Greenberg as Chief Marketing Officer (CMO), and Scott Jones as Chief Revenue Officer (CRO). Jones was previously Senior Vice President of America Sales at Tableau Software, and also served at SAP and E.piphany. READ MORE>>.

Sales 100

Sales Marketing Software Development Software 100

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? The next part of the margin mix online video companies must get control of is talent margins.

Company 339

Company Companies Technical Review Content 339

InfoChachkie

MARCH 2, 2019

Though she was the de facto leader of the company, America of the last century was not ready to accept a female led company. Matson resigned and sold his shares to Ruth and Elliott less than two years after the company’s founding, due to health issues. In 1955, the company’s net work was $500,000 ($4.6

Company 100

Company Companies Sales Sample 100

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Despite a huge number of companies, we found there are a number which. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. Demand Media.

Technical Review 279

Technical Review Company Companies Southern California 279

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

socalTECH

OCTOBER 5, 2015

Thousand Oaks-based Teledyne Technologies said this morning that it is cutting its outlook for the third quarter and full year, due to decline in sales in energy-related products. The company said the decline came in sales of its marine and electronic test and measurement instrumentation, which it blamed on a slowdown in the energy markets.

Sales 100

Sales Thousand Oaks Marketing Technical Review 100

socalTECH

OCTOBER 11, 2011

Carlsbad-based Medsphere Systems , which develops open source healthcare software, said today that it has named John Bright as Vice President of Sales and marketing. Bright joins the company from Henry Schein Medical Systems, and also has served at Health Research Sciences, BrightCAM Solutions, and Mountain Medical Technologies.

Sales 140

Sales Marketing Research Software 140

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133

Research Marketing Santa Barbara Sales 133

socalTECH

FEBRUARY 4, 2014

Santa Barbara-based Be Green Packaging , a designer of sustainable, compostable, and recyclable packaging for the consumer packaged goods market, has been acquired by private equity investor Riverside Company. Financial terms of the deal were not disclosed.

Riverside 147

Riverside Santa Barbara Company Companies 147

socalTECH

AUGUST 21, 2018

Los Angeles-based Postie , the machine-learning-meets-diirect-mail startup backed by Bonfire Ventures and Crosscut Ventures, said today that it has named Zev Gollender as the company's Head of Sales. Gollender was most recently Vice President of Media Sales at Taboola, and also has served at Adiant and AOL.

Artificial Inteligence 100

Artificial Inteligence Sales Los Angeles Acquisition 100

Berkonomics

OCTOBER 5, 2023

Fixed overhead for salaries, rent, equipment leases and more make up the majority of the “burn rate” (monthly expenses) for most companies. Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. How about young or pre-revenue companies?

Venture Capital 296

Venture Capital Product Marketing Resource 296

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). At the time, it was doing Facebook media buying for e-commerce companies.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174

Marketing Invest Demand Metrics 174

Both Sides of the Table

APRIL 17, 2010

Thursday night was the unveiling of the newest batch of Launchpad LA companies. The VC’s & executives were then asked to make “commitments&# (in writing) to 3-5 of the companies that they felt they could make some sort of contribution to. Have a look at the companies below.

Company 276

Company Companies Startup Southern California 276

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. And as I always assert, “Great companies are built in downturns. And it’s when mediocre companies get pulverized.” I remember, for example, when business intelligence swept through companies globally. Growth markets have a way of fooling us all.

Marketing 354

Marketing Case Study Metrics Sales 354

socalTECH

SEPTEMBER 3, 2019

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

Sales 113

Sales Startup Custom Development Framework 113

socalTECH

JULY 16, 2020

Los Angeles-based iList , a new startup in the residential real estate market, said on Wednesday that it has launched a new interactive service to help home sellers value, list, and market their homes. The company was founded by Joe Peterson, a real estate broker, and Louis Taylor, also a real estate veteran.

Sales 113

Sales Los Angeles Platform Marketing 113