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73.6% of all Statistics are Made Up

Both Sides of the Table

Often when they do I throw out my favorite statistic: 73.6% of all statistics are made up. Here’s how I learned my lesson: I started my life as a consultant. I had to read each report, synthesis it and then come up with our best estimate of the markets going forward. I say it deadpanned. It’s irony.

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Is it YOU or your great plan?

Berkonomics

But the most important ones for any size business, including start-ups, is: Do you believe it should be the quality of your management team, or the plan you execute so brilliantly toward your success? Here’s a test: Several weeks ago, we published statistics of start-up and company failures.

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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. For startups, this is an engagement opportunity worth billions of dollars. The audience is now the actors.

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6 Initiatives To Prep Your Startup For The Road Ahead

Startup Professionals Musings

Change is about the only thing constant in the world of startups. The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve competitiveness. Increase change agility. Expedite change reaction.

Startup 116
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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Yet it is more alive than ever before.

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10 Startup Founder Decisions That Have No Good Answer

Startup Professionals Musings

Most entrepreneurs struggle with many startup founders quandaries in building their business, and these key dilemmas are probably the biggest source of pain and failure for the entrepreneur lifestyle. People may jump into the lifestyle to be their own boss, achieve great wealth, start a new trend, or all the above.

Startup 130
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. In today’s highly competitive ad environment, both content and data are kings. The key takeaway? What can you tell us about MuteSix as an agency?

Commerce 211