Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. We developed this at our first company and called it PUCCKA – the overall methodology is described here. The buying company many not be able to buy in your time frames.

Custom 324

Custom Customer Marketing Newsletter 324

Startup Professionals Musings

OCTOBER 5, 2022

For example, your work nurturing important customer relationships may be key to timely changes based on emerging trends, but these efforts are easily overlooked as a source of value at the end of a change process. Look at the problem from the perspective of your business leaders and customers, who need to support your value and theirs later.

Examples 133

Examples Metrics Startup Custom 133

InfoChachkie

MAY 20, 2013

According to Tige Young, Founder and CEO of Tui Tai Expeditions , entrepreneurs should de-emphasize ROI and focus on a more accurate measure of wealth, Return On Life. I became acquainted with Tige, when I was researching examples of exemplary online customer service. As I got to know Tige, I became intrigued with his story.

Entrepreneur 235

Entrepreneur Startup Software Engineering Technical Review 235

Startup Professionals Musings

JULY 31, 2019

After working in business at all levels, and consulting to entrepreneurs for years, I’m still surprised to see so many situations where things that should be easy are painful to customers, and lead to customers hating your business. For example, I recently picked up my phone to call a well-advertised local company for a TV repair.

Custom 83

Custom Customer Demand Examples 83

Both Sides of the Table

JUNE 23, 2013

I’ve been writing a series on a simple methodology that we used at my first enterprise software company. Simply, this is identifying a customer need that has economic value to them if they can solve it. This solves the customer question, “Why Buy Anything?”. There are many out there and many books have been written on the topic.

Sales 328

Sales Custom Customer Examples 328

InfoChachkie

MAY 20, 2013

According to Tige Young, Founder and CEO of Tui Tai Expeditions , entrepreneurs should de-emphasize ROI and focus on a more accurate measure of wealth, Return On Life. I became acquainted with Tige, when I was researching examples of exemplary online customer service. As I got to know Tige, I became intrigued with his story.

Entrepreneur 164

Entrepreneur Startup Software Engineering Technical Review 164

Startup Professionals Musings

JULY 25, 2020

In my experience, finding real innovation in existing company environments is even tougher. It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. From time to time, include customers and sales members in ideation sessions.

Coach 144

Coach Metrics Social Network Competition 144

Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. So the early part of a technology company is about finding your hard core group of early adopters and making them passionate about your products. It’s easy.

Marketing 294

Marketing Custom Customer Technical Review 294

Startup Professionals Musings

DECEMBER 12, 2021

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations. Measure customer response and action. Get the message from your customer.

Social Media 127

Social Media Media Metrics Satisfaction 127

Startup Professionals Musings

AUGUST 30, 2014

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. This priority applies to big companies, as well as startups. Customer data integrity and security. Personal-privacy assurances.

Custom 98

Custom Customer Technology Startup 98

Startup Professionals Musings

MAY 7, 2023

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. This priority applies to big companies, as well as startups. Customer data integrity and security.

Social Network 108

Social Network Training Startup Technology 108

Startup Professionals Musings

JULY 3, 2020

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

JANUARY 9, 2022

Start by reviewing current statistics, like the recent Social Media Marketing Benchmark Report 2022 , to learn which social media sites are most popular, which features drive the most impact today, and how other social media marketers have maximized their efforts and seen the greatest ROI. Measuring is all about return-on-investment (ROI).

Social Media 135

Social Media Framework Media Metrics 135

socalTECH

DECEMBER 9, 2014

The company said the new tools will give customers information on ROI of their various online marketing efforts. According to ReachLocal, it has added new third-party campaign result measurement, and multi-location alert and reporting capabilties to its ReachEdge digital marketing product. READ MORE>>.

ReachLocal 138

ReachLocal Tool Woodland Hills Report 138

SoCal Tech Calendar

NOVEMBER 28, 2009

Learn how to analyze customer feedback to positively impact your CRM marketing. Both large and small companies have the need to implement measurement tools for increased ROI and visibility, especially in this economy, yet many do not know how to begin. Let Them Complainand#8232;!

Custom 100

Custom Customer Case Study Social Media 100

Both Sides of the Table

DECEMBER 11, 2022

I started my first company in 1999 and was admittedly swept up in all of this: Magazine covers, fancy conferences, artificial valuations and easy money. In those years I learned to properly build product, price products, sell products and serve customers. Between 2006–2008 I sold both companies that I had started and became a VC.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Startup Professionals Musings

AUGUST 15, 2020

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. This priority applies to big companies, as well as startups. Customer data integrity and security.

Technology 165

Technology Social Network Training Startup 165

Startup Professionals Musings

MARCH 31, 2023

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Metrics 102

Metrics Demand Paramount Content 102

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. One of these experts, David T. Display advertising. Email marketing.

Marketing 114

Marketing Invest Social Media SEM 114

Both Sides of the Table

JUNE 13, 2013

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. This is a very important to do when you first start a company. question in sales.

Sales 393

Sales Startup Resource Custom 393

InfoChachkie

MAY 14, 2012

Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop.

Content 171

Content Platform Paid Search OpenX 171

Startup Professionals Musings

JUNE 13, 2015

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Others, like TransUnion , learned long ago that they could get an improved ROI after integrating social media, with $2.5

Social Media 108

Social Media Media Marketing Resource 108

SoCal Tech Calendar

MARCH 21, 2012

More and more, companies feel the need to adopt a Social Media strategy. However, they dont know where to start, what their customers expect, what they can do with the data they collect, and most importantly, how all of the effort will increase their ROI.

Social Media 113

Social Media Media Research Design 113

Both Sides of the Table

NOVEMBER 2, 2010

.&# When I talk to people about sales I often describe the sales process as a series of hurdles (objections) that are put up to avoid making a purchase and your responsibility is to work through these common objections with your customer. In the evangelical phase you’re working through these with customers on the fly.

Sales 289

Sales Startup Training Pricing 289

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations. Measure customer response and action. Get the message from your customer.

Social Media 98

Social Media Media Metrics Satisfaction 98

Both Sides of the Table

MAY 14, 2018

I know all of this because every VC knows this because we’ve all either funded companies that have marketing technology or we’ve seen a pitch with a company that does this. Your deck should be so good that a VC asks you for permission to show it to his or her portfolio companies. What should not be in your deck?

Funding 239

Funding Venture Capital IP Email 239

Both Sides of the Table

JUNE 20, 2013

In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. by your customers. So what’s next?

Sales 336

Sales Startup Competition Custom 336

Steve Reich

JULY 6, 2020

Your real advantage comes from touching your customers frequently in the Digital channel. Presenting a relevant offer requires marketing data analysis to make sure the right customer sees the right offer. The offer has to be focused on the needs of the customer. Why aren’t we doing this today?

Technology 87

Technology Custom Customer Class 87

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Update your website to make it totally customer-focused. Provide memorable total customer experience relationships.

Marketing 94

Marketing Social Media Technical Review Custom 94

Frank Addante

MAY 18, 2016

At Rubicon Project, I’ve found these tools to be vital in helping me convey the story of our company. When you’re telling your story, include a hero: someone who is a champion of your company’s purpose. When I founded Rubicon Project, I had a clear vision in mind: I wanted to create a company that changed advertising for the better.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

At Rubicon Project, I’ve found these tools to be vital in helping me convey the story of our company. When you’re telling your story, include a hero: someone who is a champion of your company’s purpose. When I founded Rubicon Project, I had a clear vision in mind: I wanted to create a company that changed advertising for the better.

Company 40

Company Companies Advertising Startup 40

Startup Professionals Musings

DECEMBER 1, 2013

The place to start today is if your company only uses traditional media for marketing, or no marketing. According to a Harvard Business Review article , only 60% of companies today use social media at all, and only 12% of those feel that they are using it effectively. These give good customer connection and SEO.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

DECEMBER 23, 2017

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Others, like TransUnion , learned long ago that they could get an improved ROI after integrating social media, with $2.5

Media 59

Media Marketing Social Media Resource 59

Berkonomics

NOVEMBER 28, 2013

How do you judge a company’s prospects, if a corporate business-to-business sale has to be your game? If your company’s market is huge corporations, how do you convince investors you can crack the market, and how do you deliver? But it is very, very difficult to get a new product started this way.

Startup 214

Startup Sales Product Custom 214

Startup Professionals Musings

AUGUST 18, 2018

In my experience, finding real innovation in existing company environments is even tougher. It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. From time to time, include customers and sales members in ideation sessions.

Entrepreneur 64

Entrepreneur Coach Metrics Competition 64

Startup Professionals Musings

JULY 31, 2020

Even if you are still in school, and never started a company before, strong entrepreneur candidates can point to projects they initiated, led, that produced significant results. These days, customers expect to hear and see social and environmental value from a new business, rather than just a new technology or profit.

Entrepreneur 124

Entrepreneur Startup Examples Metrics 124

Both Sides of the Table

OCTOBER 31, 2010

In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. Or the sales decks will all be customized by your “feet on the street&# and won’t resemble the way you THINK your company is being positioned.

Sales 286

Sales Newsletter Technical Review Activity 286