Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

TechCrunch LA

JULY 9, 2019

Founded by serial travel entrepreneur Katelyn O’Shaughnessy, whose last company TripScope was acquired by Travefy, Doctours aims to connect patients with doctors to receive access to quality, affordable healthcare around the world. Doctours is certainly entering a lucrative market. The cost of care in the U.S.

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Customer Custom Training Los Angeles 225

TechCrunch LA

MAY 3, 2022

The company Winters was working for sponsored her MBA to Harvard Business School, and it was there that she came up with the idea for Upgrade. “I The company, which raised $1.7 Winters explained that the driver for the new funding was technology and product development on the marketplace, marketing and stylist acquisition.

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Tool Customer Custom Marketing 179

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

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Customer Custom Social Media Design 171

Startup Professionals Musings

JULY 10, 2021

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

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Customer Custom Social Media Outsource Development 173

TechCrunch LA

MARCH 17, 2021

The Los Angeles-based company has a new residential solar plus energy storage program for homeowners in Queens that’s going to be rolled out in partnership with ConEd. It’s a project that will create solar-powered home batteries for eligible ConEd customers.

Southern California 237

Southern California Company Companies Glendale 237

Startup Professionals Musings

DECEMBER 13, 2020

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Michelli, with inspiring stories on how one well-known company, Mercedes-Benz, made the transition and is profiting as a result. Tie customer experience to all compensation and recognition.

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Customer Custom Services Startup 168

TechCrunch LA

MARCH 26, 2020

While some of the largest privately held technology companies, like SpaceX and Tesla , have shifted to manufacturing ventilators, smaller companies are also trying to pitch in and relieve scarcity locally. 3D-printing companies are working on new ways to manufacture personal protective equipment and swabs for COVID-19 testing.

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Companies Company Mobile Organization 281

Berkonomics

SEPTEMBER 21, 2023

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release. Providing feedback to your teacher customer.

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Customer Custom Design Conference 156

TechCrunch LA

OCTOBER 5, 2020

Companies that have leveraged technology to make the procurement and delivery of food more accessible to more people have been seeing a big surge of business this year, as millions of consumers are encouraged (or outright mandated, due to Covid-19) to socially distance or want to avoid the crowds of physical shopping and eating excursions.

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Technical Review Startup Marketing San Diego 343

TechCrunch LA

JUNE 28, 2018

Keeping the focus squarely on tools for artists and designers the company talked up its tools like Zync Render, which Google acquired back in 2014 , and Anvato, a video streaming and monetization platform it acquired in 2016. in Los Angeles. “That worldwide reach is very important,” Grignon said.

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Hollywood Cloud Computing Netflix Google 254

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

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Marketing Invest Demand Metrics 174

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If customers don’t know you exist, you can’t solve their problem, they won’t buy.

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Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

JULY 16, 2022

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. The bottom line is that by directing your actions toward helping others pursue their dreams and customer dreams, you will make amazing progress in achieving your own.

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Customer Custom Satisfaction Coach 152

TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. Movio’s user base is currently in the lower hundreds of thousands, with paying customers nearing 1,000. That’s because the startup is hoping to capture the wave of marketers who are warming up to AI tools to assist their job.

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Generative AI Marketing Artificial Inteligence Template 182

Berkonomics

MARCH 31, 2022

Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message out. The obsolete marketing message. Today’s marketing tools and methods. But either way, targeted marketing worked with her that day. Interactive conversations with your customers.

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Marketing Customer Custom Tool 156

Both Sides of the Table

APRIL 3, 2014

Nor do they exist in the investors of early-stage companies. Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. Many great ones don’t thrive in the early phase of a company where the sales is more consultative or evangelical.

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Sales Help Startup Pricing 382

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

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Marketing Buzzfeed Guide Platform 164

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). At the time, it was doing Facebook media buying for e-commerce companies.

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Commerce Content Marketing Startup 211

TechCrunch LA

OCTOBER 28, 2020

There’s a new company that’s sitting on top of some of the fastest growing consumer-facing businesses in the world — liquor and marijuana delivery — and its name is Pacific Consolidated Holdings Group. Financial terms of the transaction were not disclosed. .”

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Companies Company Los Angeles San Diego 188

TechCrunch LA

FEBRUARY 3, 2021

It seems, however, that the company has found plenty of opportunity for growth while remaining focused on the San Francisco Bay Area. Good Eggs says that in the past year, revenue has grown to the nine figures (more than $100 million), hired more than 400 employees and nearly doubled its customer base. Image Credits: Good Eggs.

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Southern California Orange County San Diego Commerce 318

Both Sides of the Table

MAY 1, 2014

It’s the company that evokes fear into more startups and venture capitalists looking to fund eCommerce businesses than any other potential competitor. ” This laughable customer experience is practically parodied in real life by the popular reality TV show, “ Storage Wars.” And could we then compete?”

Technical Review 380

Technical Review Software Review CTO Hire Startup 380

Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

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Customer Custom Startup Course 146

Startup Professionals Musings

APRIL 16, 2021

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. For real entrepreneurs, crazy is a compliment, and the new market may be just around the corner.

Marketing 157

Marketing Design Entrepreneur Ideas 157

Both Sides of the Table

NOVEMBER 16, 2014

One of the vivid memories I have from being a startup CEO is the feeling that most people in your company have a look in their eyes that like they can do your job as well as you. But if you level up , raise capital and grow customers, revenue and staff – life changes. Marketing of course often feels the opposite.

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Entrepreneur CTO Hire Startup Sales 385

Both Sides of the Table

NOVEMBER 14, 2017

An alternate outcome that I also unfortunately observe in some cases are companies who had extreme early success with an initial product adoption but failed in key areas that limited the growth and therefore the ultimate financial outcomes. How long does it take me to pay back my original customer acquisition costs?

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Startup Technical Review Customer Custom 286

TechCrunch LA

FEBRUARY 11, 2020

.” The PBV, which Hyundai showcased last month at CES 2020, is a pod-like vehicle that the company says can be used for various functions in transit, such as a restaurant or clinic. The company says its goal is for “eco-friendly vehicles” to comprise 25% of its total sales by 2025. ”

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Startup Development Develop Platform 310

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. The company was founded by Dave Fink and Jonathan Neddenriep, two former principals at the startup studio and early stage investor, Science. They aren’t the only ones. Postie has raised $3.5

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Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

Both Sides of the Table

OCTOBER 25, 2014

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. PR is an insanely valuable activity in early-stage companies. It’s much hard to get funded as a company nobody has heard of. Business Development - Biz Dev is hard.

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Press Google Course Writing 415

Both Sides of the Table

MAY 20, 2020

Her argument is that if Uber buys Grubhub (which itself once merged with Seamless) it would mean that Uber Eats / Grubhub would control half the market and that with DoorDash the two together would control 90% of the market. they just put up with the food delivery company fees.

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SaaS Customer Custom Technical Review 242

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

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Generative AI TechEmpower CTO Hire Outsource Development 297

TechCrunch LA

OCTOBER 27, 2020

The Los Angeles-based operations and security management software service, Replicated has raised $25 million to ramp up its staffing and scale its sales and marketing efforts. The funding, which was led by Two Sigma Ventures and included existing investors like Plexo Capital, Amplify, and BoldStart values the company at over $100 million.

Software 224

Software Tool SaaS Los Angeles 224

Startup Professionals Musings

SEPTEMBER 3, 2023

More than ever before, people want to buy from, work for, and invest in companies that matter. Your company and team members have to be seen as going above and beyond to solve the problems of internal and external customers. Seek out only the best potential partners and customer leaders.

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Companies Company Customer Custom 116

TechCrunch LA

JULY 15, 2021

housing market persists. What sets the company apart from others in the space, its execs claim, is that it not only builds and installs the units, it helps homeowners with the painful process of getting permits. Abodu has been active in the market, selling and building its ADUs since the fall of 2019.

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Los Angeles Customer Custom Startup 322

TechCrunch LA

DECEMBER 8, 2020

Cybersecurity insurance startup At-Bay has raised $34 million in its Series C round, the company announced Tuesday. It’s a huge move for the company, which only closed its Series B in February. It’s a bet that’s paying off: the company says its frequency of claims are less than half of the industry average.

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Startup Demand Los Angeles Customer 288

TechCrunch LA

APRIL 28, 2020

Even as oil companies are getting crushed by the collapse of demand for energy in the wake of international shutdowns responding to the global pandemic, investors representing one of the world’s savviest financiers are placing a small bet on electric charging as the future of transportation.

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Funding Pricing Los Angeles Customer 267

Both Sides of the Table

NOVEMBER 25, 2014

When second place isn’t good enough because we live in winner-take-most markets. I see founders who think they can be at every conference, advise multiple companies, do side investments in angel deals, leave the office at 6pm and have a balance life. Leadership Tech Market Analysis' The drive to succeed at all costs.

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Competition Startup Writing Marketing 394