class-readers 
Berkonomics
AUGUST 3, 2023
Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally generated funds.
Berkonomics
JANUARY 7, 2021
It starts with sharing the opportunity and upside. Think of startups and early stage businesses whose entrepreneurs you know. We should think of the creation and growth of a high valued company as the sum of three parts, with three distinct classes of participants helping to make real value out of a raw start-up.
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Both Sides of the Table
NOVEMBER 5, 2012
I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. Partisan rancor aside, we had just come off a boom decade – especially in tech – and many people at the start of the election thought Al Gore was a shoe in.
Both Sides of the Table
OCTOBER 22, 2009
Only Hire A+ People Who Punch Above Their Weight Class. This is part of my ongoing posts on Startup Advice. There are people who tell startups that they should hire the most senior people that they can find. Weight Class : Let’s take sales. So what if you’re already a mid-stage startup.
Berkonomics
APRIL 3, 2014
We’ve spoken of financing a young company through friends and family, known as “inside angels.” There are three classes of equity investors for early stage businesses that we have not yet considered. This class of investor typically writes checks from $50,000 to $250,000.
Berkonomics
FEBRUARY 20, 2014
Investors have to look behind the plan and at the entrepreneur and his or her team, knowing that, over time, most of us have come to the conclusion that it is the execution of the ever-changing plan, not the plan itself that makes a company a success. Email readers, continue here.] Starting up'
Berkonomics
DECEMBER 17, 2020
Here is a class of investor we’ve covered before, one usually focused upon you and less upon your business case. There is an exemption from the requirements that these investors be accredited with net worth or income minimums to qualify legally to invest in your company. Friends and family investors. We’ll call these “inside angels.”
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