SoCal Tech Calendar

DECEMBER 16, 2019

Tuesday, December 17, 2019 -- LAVA Healthcare Presents: The ins-and-outs of celebrity partnerships and how it can increase your company's value. Learn how "influencer relationships" are formed, and the best way to maximize your ROI with invaluable information from Creative Artist Agency.

LAVA 100

LAVA Social Media Company Companies 100

Startup Professionals Musings

MARCH 12, 2017

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Action is when people are drawn into a profitable and sustainable relationship with your company. That’s where the money is. Get the message from your customer.

Social Media 69

Social Media Media Metrics Satisfaction 69

InfoChachkie

OCTOBER 28, 2013

Thus, the "best" place for you to start your company is the community you want to live in. For the first decade, nearly every venture capitalist I met posed the same question, "Santa Barbara is a great town, but when are you going to move your company to the Valley?" Don''t believe the hype. Home Field Advantage.

Santa Barbara 268

Santa Barbara Company Companies Startup 268

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. And as I always assert, “Great companies are built in downturns. And it’s when mediocre companies get pulverized.” ROI studies were published. I remember, for example, when business intelligence swept through companies globally.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Traditional marketing is sales-focused, one-way push. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

InfoChachkie

MAY 20, 2013

According to Tige Young, Founder and CEO of Tui Tai Expeditions , entrepreneurs should de-emphasize ROI and focus on a more accurate measure of wealth, Return On Life. How did an American software engineer come to own an adventure travel company cited by National Geographic as, "one of the best adventure travel companies on earth?".

Entrepreneur 235

Entrepreneur Startup Software Engineering Technical Review 235

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Traditional marketing is sales-focused, one-way push. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Traditional marketing is sales-focused, one-way push.

Social Media 103

Social Media Media Marketing Startup 103

Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Marketing 294

Marketing Customer Custom Technical Review 294

Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. We developed this at our first company and called it PUCCKA – the overall methodology is described here. The buying company many not be able to buy in your time frames.

Customer 324

Customer Custom Marketing Newsletter 324

InfoChachkie

MAY 20, 2013

According to Tige Young, Founder and CEO of Tui Tai Expeditions , entrepreneurs should de-emphasize ROI and focus on a more accurate measure of wealth, Return On Life. How did an American software engineer come to own an adventure travel company cited by National Geographic as, "one of the best adventure travel companies on earth?".

Entrepreneur 164

Entrepreneur Startup Software Engineering Technical Review 164

socalTECH

DECEMBER 9, 2014

Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. The company said the new tools will give customers information on ROI of their various online marketing efforts.

ReachLocal 138

ReachLocal Tool Woodland Hills Report 138

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Traditional marketing is sales-focused, one-way push.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 102

Metrics Demand Paramount Content 102

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

socalTECH

DECEMBER 7, 2016

The company said that MomentFeed 3.3 makes it easier for its multi-location brand customers to track "online-to-offline journeys" and calculate the ROI of their mobile marketing efforts. The company said its tools are being used by such brands as Jamba Juice, Avis, and Starbucks.

Tool 100

Tool Customer Custom Santa Monica 100

Startup Professionals Musings

DECEMBER 12, 2021

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Action is when people are drawn into a profitable and sustainable relationship with your company. That’s where the money is. Get the message from your customer.

Social Media 127

Social Media Media Metrics Satisfaction 127

Tech Zulu Event

JUNE 26, 2013

From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. Like most facts of life, social media’s impact on branding and marketing could only be seen over time. The post Beyond Entertainment | Social Media as a Tool for Marketers appeared first on TechZulu.

Social Media 82

Social Media Entertainment Media Tool 82

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. “In 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. free weekly Infochachkie articles!

Content 171

Content Platform Paid Search OpenX 171

Both Sides of the Table

JUNE 13, 2013

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. This is a very important to do when you first start a company. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.”

Sales 393

Sales Startup Resource Customer 393

Both Sides of the Table

MAY 14, 2018

I know all of this because every VC knows this because we’ve all either funded companies that have marketing technology or we’ve seen a pitch with a company that does this. Your pitch deck should really be your best marketing tool Your pitch deck shouldn’t contain your deepest, darkest secrets and plans. A deck is a deck.

Funding 239

Funding Venture Capital IP Email 239

InfoChachkie

JUNE 16, 2011

It became clear that the people with scale are famous people, so we set about building a network of influential people so when a marketer says, ‘I am looking to reach moms on Twitter’, we can match them with a couple of dozen celebrities and say ‘All of these women reach moms on Twitter.’”. If you can show ROI, you are top of mind.

Social Media 252

Social Media Platform Media Networking 252

SoCal Tech Calendar

APRIL 19, 2011

Gamification Techniques for Entertainment and Media Executives: Applying the Latest in Social Game Mechanics and Techniques to Boost Engagement and ROI. One of the hottest trends in marketing right now is called Gamification. See [link] (more)

Entertainment 124

Entertainment Media Competition Marketing 124

Startup Professionals Musings

MAY 7, 2023

Every business leader knows how difficult it is to keep up with a changing market. This priority applies to big companies, as well as startups. Quantifying the return on investment (ROI) is “top of mind” for every investor and executive. Customer data integrity and security. Payback on investment.

Social Network 108

Social Network Training Startup Technology 108

socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. Where do you fit into the ad market? What is Tapstone all about?

Advertising 230

Advertising Santa Monica Startup Media 230

Tech Zulu Event

SEPTEMBER 11, 2013

The firm provides businesses with deep, actionable insights to drive future marketing campaigns, personalize online offers and segment their users including Fortune 500 companies and leading online businesses. Co-founded in 2011 by Sina Sohangir and Shahram Seyedin-Noor, GraphDive raised over $1 million in initial funding.

Equity 65

Equity Social Media Google Tool 65

Tech Zulu Event

JUNE 18, 2014

For many companies, bootstrapping will only get your company so far…and then, in order to grow bigger, faster, it’s likely that you’ll need some additional capital from an outside investor. If any of the following situations describe your company, you may want to think again before seeking funding at this time: 1.

Startup 95

Startup Capital Company Companies 95

Startup Professionals Musings

SEPTEMBER 5, 2021

Every entrepreneur should heed the following lessons on collaboration derived from the authors work on the culture, process and technology of collaboration in hundreds of companies: Consensus is the enemy of collaboration. Company culture is not set by words, but by the actions of the founder. Collaboration has to start at the top.

Study 123

Study Competition Tool Entrepreneur 123

Tech Coast Venture Network

MARCH 31, 2010

Marketing Plan. It should discuss the different strategies you intent to utilize to market your product. Do: Utilize multiple sources of marketing. Higher ROI: Referral marketing, Social Media Marketing, PR, Advertising. Higher ROI: Referral marketing, Social Media Marketing, PR, Advertising.

Sample 140

Sample Social Media Incubator Marketing 140

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Action is when people are drawn into a profitable and sustainable relationship with your company. That’s where the money is. Get the message from your customer.

Social Media 98

Social Media Media Metrics Satisfaction 98

Tech Zulu Event

JUNE 10, 2015

It’s no secret – digital marketing is the big brand battleground for most companies. Especially for small or medium-sized businesses, most of your time, effort, and potential reward are all going to be web-based, and getting your digital marketing strategy right is often a sink-or-swim proposition.

PPC 40

PPC Marketing Social Media Startup 40

Berkonomics

NOVEMBER 28, 2013

How do you judge a company’s prospects, if a corporate business-to-business sale has to be your game? If your company’s market is huge corporations, how do you convince investors you can crack the market, and how do you deliver? Big corporations are just slow to act.

Startup 214

Startup Sales Product Customer 214

socalTECH

JANUARY 14, 2016

We caught up with CEO Chris Nicholson to hear about how the venture-backed company is using smartphones to change how we interact with health providers. mPulse was formed in April of 2015, as a spinoff of a company called mobileStorm, which has been in mobile marketing and communications for the last fifteen years.

Mobile 100

Mobile Southern California Startup Marketing 100