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Protect your company secrets!

Berkonomics

Variations on the theme… [Email readers, continue here…] You can expect to have the same attitude if a past employee resurfaces after a layoff, resignation or after being fired, with a plan for a competitive business – or as an employee of a competitor. What could you do if your company secrets are compromised?

Company 156
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Switching costs: A competitive advantage?

Berkonomics

Email readers, continue here…] Recently, I received a hand-written letter from two co-CEOs of a company I had helped with a few hours of time. So, email was out. The post Switching costs: A competitive advantage? Recognizing a longstanding customer with an appropriate gesture from the top is best of all.

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So, what’s a company board good for, anyway?

Berkonomics

And good board members can add real value to you and the company. Email readers, continue here…] Generative thinkers are relentless in asking questions that get to the core of an idea, often making the originator think more deeply about the effects over a longer period of time. A better company is the goal. Generative.

Company 156
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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

Pricing 226
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Here’s how NOT to define your competition

Berkonomics

An entrepreneur pitches using a deck with no slide for competition. We have no competition.”. Whether you have not been able to find companies doing “something like” the plan, or you has not considered the most obvious killer of new ideas – doing nothing, it is a faux pas that should never be allowed to happen. Do your homework!

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What’s a company board good for, anyway?

Berkonomics

And good board members can add real value to you and the company. Email readers, continue here…] Generative thinkers are relentless in asking questions that get to the core of an idea, often making the originator think more deeply about the effects over a longer period of time. A better company is the goal. Generative.

Company 243
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What is your biggest error in company planning?

Berkonomics

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Email readers, continue here…] It’s easy to find someone to quote a size of market estimate. Or cost estimation.

Company 156