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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

The idea actually came to him from the Yellow Pages business. He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. So the Yellow Page business was always “pay for placement.&#.

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5 Tips For Startups Looking For A Great Solution Idea

Startup Professionals Musings

Equally often, I see startups who are on the road to implementing an idea, but haven’t figured out what problem it solves – the business plan waxes on eloquently for 20 pages about how great this product and technology is, but never gets around to defining the problem (investors call this the “solution looking for a problem” syndrome).

Ideas 145
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Real Sustainable Competitive Advantages are Rare

Startup Professionals Musings

One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. The concept is called “sustainable competitive advantage.” That implies competitive now, and the potential to stay in the lead.

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Here’s What President of textPlus @Nanea Reeves Has to Say on Leadership, Mgmt, Women in Tech

Both Sides of the Table

Just so you know I work directly with Nanea and her arrival last year at TextPlus as President & COO has been transformational for the company. Nanea Reeves has a storied career in senior leadership roles at technology companies. Here are some things we discussed: User experience focused product management.

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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

What you don’t realize is these famous investors only deal with entrepreneurs who sold their last company for a $100M dollars or more. For the rest of us, we need a business plan, as well as a product plan. Let me assure you that a business plan and product plan are two different things (I have personally written several of both).

Product 169
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379