Both Sides of the Table

DECEMBER 5, 2010

Social Networks: Past, Present & Future. The Past (1985-2002). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. This version is the shorter, ADHD version.

Social Network 297

Social Network Networking Web 2.0 Web 297

Berkonomics

MARCH 21, 2024

Email readers, continue here…] On the final day of our assignment, I was responsible for the “reporting out” to the assembled twenty or so executives in the large conference room of this major corporation. I imagine that our report sits today on someone’s shelf, filed with others from past and from following months and years.

Sample 156

Sample Report Course Conference 156

Berkonomics

MARCH 30, 2017

But if the departing employee is even a little bit reticent to tell of his or her plans, the result is the first stage of what could become an outright war between you and a newly separated past employee, sent away that day with an escort out the door. So, here’s the obvious advice to give to departing employees. “No

Company 120

Company Companies Layoffs Competition 120

Berkonomics

FEBRUARY 6, 2014

Creating a gerat company in a relative vacuum is an exercise in complete trust that the entrepreneur knows what’s best for the customer, perhaps even without interaction with such a customer. So, I’ve developed the three step dance in order to help form a repeatable method of how to create a great company from an early idea.

Company 229

Company Companies Startup Custom 229

Berkonomics

MAY 9, 2024

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. Email readers, continue here…] Have you created high barriers to entry? A strategic relationship with one or more of the largest customers?

Patents 156

Patents Pricing Ideas Marketing 156

Berkonomics

MAY 30, 2019

Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story. How do you reach this hyper -conscious audience?

Case Study 120

Case Study Study Custom Customer 120

Both Sides of the Table

DECEMBER 5, 2010

The Past (1985-2002). We had email, instant messaging, group calendars, discussion boards, etc. They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. AOL was controlled by one company and the Internet was distributed. ask microsoft, aol/time warner & google].

Social Network 318

Social Network Networking Web 2.0 Startup 318

Berkonomics

JUNE 22, 2023

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. Email readers, continue here…] Have you created high barriers to entry? A strategic relationship with one or more of the largest customers?

Patents 286

Patents Pricing Ideas Marketing 286

InfoChachkie

APRIL 29, 2013

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Bipolar Reviewers.

Social Media 213

Social Media Custom Customer Media 213

Berkonomics

NOVEMBER 24, 2022

In one industry I know well, the dominant player with 22% market share was acquired by one of the largest companies in the technology world. Everyone, including those connected with the newly acquired dominant player, wondered what changes would affect their company and their personal lives and fortunes.

Resource 156

Resource Competition Examples Custom 156

Berkonomics

JUNE 25, 2020

There are several key performance indicators that help new generation company management see more clearly their progress and corporate health. But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month).

Acquisition 156

Acquisition Statistics Sales Custom 156

Berkonomics

NOVEMBER 12, 2020

Creating a new product in a relative vacuum is an exercise in complete trust that you know what’s best for the customer, perhaps even without interaction with such a customer. So, I’ve developed the three-step dance in order to help form a repeatable method of how to create a great company from an early idea.

Product 156

Product Custom Customer Ideas 156

TechCrunch LA

NOVEMBER 8, 2022

Over the past year, you’ve probably seen people showcasing impressive AI-generated artworks, thanks to progress in text-to-image algorithms introduced by groups like OpenAI and Stability AI. Movio’s user base is currently in the lower hundreds of thousands, with paying customers nearing 1,000.

Generative AI 182

Generative AI Marketing Artificial Inteligence Template 182

Berkonomics

JANUARY 13, 2022

How might you view your successful exit from the company you have spent so much effort to build? Email readers, continue here…] But what about the pause to celebrate? To celebrate with your customers, who worry over continuity and look to you for assurances that the transition will not negatively affect them.

Writing 156

Writing Entrepreneur .Net Sales 156

Berkonomics

JUNE 4, 2020

Let’s say that your company is exactly at breakeven. There is amazing leverage in high gross profit margins once a company is past breakeven. The point is that once your company is stable at or above the breakeven point, one incremental unit generates robust increases in net profit. Let’s use breakeven as our test.

.Net 156

.Net Sales Tool Email 156

Startup Professionals Musings

FEBRUARY 19, 2021

Another mistake many consultants make is to charge by the hour, and customers lose track and lose confidence as things change. In the past, consultants were taught to report only to the top executive, and to assume leadership rights in the organization. Dress to fit into the company culture, no more, no less. Dress to fit in.

Startup 150

Startup Slides Email Custom 150

Both Sides of the Table

NOVEMBER 1, 2009

The world has changed much since I started my first company in 1999. As organizations we have become more open and I believe this is great for businesses and their customers. some came from our customer service, some were to improve performance / scalability from tech ops, some were bug fixes, etc.)

Organization 280

Organization Custom Customer Tips 280

InfoChachkie

MARCH 3, 2011

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. Anyone, including well-healed, Big Dumb Companies, could offer state-of-the-art technical support for free. free weekly Infochachkie articles!

Custom 162

Custom Customer Technical Support Startup 162

Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. That’s an expensive proposition for small companies. Now companies engage and pay influencers to get your attention and want their products. Make each customer feel important and valued.

Marketing 120

Marketing Social Media Advertising .Net 120

Berkonomics

NOVEMBER 25, 2021

Whether it is you or a quality control manager, someone must assure that the product or service you send out to the world will not fail to perform at least to the level of customer expectation, if not to delight those customers most likely to be critical. Third is finance risk. Fourth is competitive risk.

Competition 156

Competition Marketing Class Product 156

Startup Professionals Musings

FEBRUARY 8, 2023

Most business professionals I know have been conditioned to think of inflation as highly negative, driving up their costs, and reducing customer buying. I see it as an opportunity to find new ways to attract customers , make long-needed changes to improve productivity, and lower your own costs of doing business.

Outsource 95

Outsource Custom Customer Sample 95

TechCrunch LA

OCTOBER 5, 2020

Companies that have leveraged technology to make the procurement and delivery of food more accessible to more people have been seeing a big surge of business this year, as millions of consumers are encouraged (or outright mandated, due to Covid-19) to socially distance or want to avoid the crowds of physical shopping and eating excursions.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Berkonomics

MAY 20, 2021

Enterprise time, as opposed to personal time management, is the sum total of resources available to a company expressed in terms of time – time to develop, to debug, to produce, to deploy, to respond to issues, and to make changes in plans that are not working. But first, identify what those critical resources are in your company.

Resource 156

Resource Outsource Development Metrics Custom 156

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). They have grown at a 200% CAGR over the past 4 years.

Email 339

Email SaaS Venture Capital Google 339

Berkonomics

AUGUST 11, 2016

Somebody important leaves or is let go, and you worry over the impact upon remaining employees and customers. You worry that the person leaving will begin to unload all the pent–up garbage from the past, perhaps damaging the company and causing customer defections and even employee unrest. Your worry is real.

Custom 120

Custom Customer Resource Email 120

Berkonomics

AUGUST 3, 2023

Friends, family and fools: [Email readers, continue here…] This term, although pejorative, describes the typical mix of early investors in a small, young growing business. Many accelerators have come and gone during these past five years. Taking this kind of money has several pitfalls you should be aware of.

Venture Capital 295

Venture Capital Startup Class Invest 295

Startup Professionals Musings

SEPTEMBER 2, 2012

More than just spending, you need to create an “experience” in this digital age which sets you apart from the banner ads, email blasts, and old-school websites out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media.

Custom 100

Custom Customer Marketing Demand 100

Startup Professionals Musings

AUGUST 15, 2022

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world.

Startup 126

Startup Social Media Entertainment Metrics 126

Berkonomics

FEBRUARY 22, 2018

Several years ago, we were hired by one of the largest companies in the industry (yet another Fortune 50) to perform a top-to-bottom audit of their processes across 27 facilities, and recommend measures to increase efficiency, increase income, better the customer experience, and of course, decrease costs while also increasing the quality of service.

Sample 243

Sample Report Course Conference 243

TechCrunch LA

JULY 16, 2020

The round was led by Greycroft, which had been following the company’s progress for years, and included participation from strategic investors like Okta Ventures, the venture capital investment arm of Lincoln Property Companies, Allegion Ventures and Sentre, and included follow-on from existing investors. ” .

Los Angeles 177

Los Angeles Mobile Sales Venture Capital 177

Berkonomics

AUGUST 2, 2018

There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Companies that compete on price rarely compete against others who emphasize service or quality. For you, it is important for the image of the company to be known for one of the above attributes above others.

Pricing 226

Pricing Competition Examples Class 226

Berkonomics

AUGUST 16, 2018

During the past several years, some very big bets have been made by large companies and well-healed entrepreneurs in old media, newspapers and TV stations. Were these companies and entrepreneurs out to a long lunch during the media transformation? First, speak to your customers often. Big bets on old business plans.

Marketing 120

Marketing Demand Media Entrepreneur 120

Berkonomics

DECEMBER 30, 2021

Email readers, continue here…] We who invest look for patterns from previous experience. Some of those patterns help us to spot and avoid problems we have seen play out in the past, often to disastrous conclusion. Turning out the lights from a company following an existing business plan to extinction teaches us lessons.

Entrepreneur 156

Entrepreneur Training Invest Email 156

Startup Professionals Musings

SEPTEMBER 10, 2023

Yet there is more and more evidence that jumping tasks on every alert for a new email, text, or phone call actually decreases overall productivity. Examples of companies already coaching their teams on these mental strategies include Google, Starbucks, AOL, and more: Mentally be fully present and engaged in the current task.

Email 96

Email Activity Product Social Media 96

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164

Custom Customer Advertising SEM 164

Berkonomics

MAY 14, 2020

Email readers, continue here…] Good boards of directors have a committee of the board to deal with “audit” issues, which should include analysis and recommendations to management about workplace safety as a part of a broader issue of risk management. No company, even the smallest, is immune to safety issues.

Screening 156

Screening Resource Email Custom 156

Berkonomics

JUNE 16, 2016

Phishing, a play on the word “fishing,” is a dangerous form of executive or CEO email fraud, and is negatively impacting individuals and companies worldwide. Phishing can hook you through infected emails – or links to a fake website containing malware – or information capturing forms you are asked to complete.

Anthem 120

Anthem Software Review Email Organization 120