Berkonomics

JUNE 30, 2012

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 212

Case Study Study Social Network Advertising 212

Berkonomics

AUGUST 21, 2014

Conversely, if less than ten percent say this, those companies or products would have a hard time getting traction in the marketplace. It reminds us that our customers, especially early adapters, must want to continue to use our products to the extent that they “would be very disappointed” if unable to do so in the future.

Custom 228

Custom Customer Case Study Email 228

Startup Professionals Musings

AUGUST 6, 2021

Yet, in my role as advisor to small businesses, I find many people who still believe some old myths that work should never be fun, and create a self-fulfilling prophecy that takes down their sense of well-being , as well as their company results. It also attracts more customers. That slack won't just help you stay sane.

Company 162

Company Companies Summary Coach 162

InfoChachkie

DECEMBER 9, 2013

During the period studied, only "1.3% of privately held companies had a female founder, 6.5% In a similar vein, a 2012 study by the Kauffman Foundation noted that women account for only 10% of all the founders of high-tech startups. As more female CEOs build successful companies with great outcomes, this should change.

Custom 185

Custom Customer Study Metrics 185

Both Sides of the Table

MARCH 21, 2013

So when I meet with GRP portfolio companies that do enterprise sales I try to emphasize the following: 1. This might mean helping customers buy traffic, arb’ing deals, helping with RTB pricing or trading, etc. Minimize Any Custom Work That Will Not Feed Back Into Your R&D. Protect Your Intellectual Property.

Software Review 321

Software Review Software Services Company 321

Both Sides of the Table

OCTOBER 10, 2011

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. Netflix announced the changes to its company via a blog post. A blog post!

Netflix 287

Netflix Custom Customer Pricing 287

Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. So the early part of a technology company is about finding your hard core group of early adopters and making them passionate about your products.

Marketing 294

Marketing Custom Customer Technical Review 294

InfoChachkie

OCTOBER 24, 2011

As Guy Kawasaki pointed out in our recent conversation , “…it is cheaper than ever to start a company. If there was ever a time to start a company, this is it.”. Determining the perfect moment to enter the startup market, whether by creating a company or joining an ongoing venture, is akin to timing the financial markets.

Company 257

Company Companies Startup Study 257

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. The next part of the margin mix online video companies must get control of is talent margins. The best companies look at data to know what time to post.

Company 339

Company Companies Technical Review Content 339

Xconomy

JULY 6, 2016

The Obama administration’s push to sign up one million Americans for a long-term health study will start in New York, Pittsburgh, Chicago, and Tucson, AZ, top health officials said today. The VA is running its own long-term study with nearly half a million participants so far.).

Study 59

Study PMI San Diego Sample 59

Berkonomics

NOVEMBER 30, 2023

Here’s a case study for yourself: Recently I was asked to review an offer letter for a senior director of business development. The critical question… I asked the CEO to imagine what the company would look like if all those bonus-expensive items were completely achieved in one year. Have you experienced this in your business?

Case Study 156

Case Study Study Email Tool 156

Startup Professionals Musings

JUNE 25, 2023

A common initiative I hear from business owners today is their effort to improve the customer experience. To achieve real growth, business leaders need to improve both employee as well as customer experiences. Flexible – listen to allow flex hours and customization. Proactive – timely communication to build trust.

Custom 113

Custom Customer Training Tool 113

Startup Professionals Musings

MAY 2, 2021

In that context, I came across an old study of 27 startups featured in Inc’s annual “Anatomies of a Start-up,” done for “The Journal of Business Venturing,” and published by George Gendron in Inc Magazine. As it turned out, 17 of the 27 companies were still in business seven years later, which is at least double that of other studies.

Startup 170

Startup Study Journal Sample 170

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 89

Case Study Custom Customer Study 89

Startup Professionals Musings

APRIL 23, 2017

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Customer support chasm. Product development chasm.

Custom 76

Custom Customer Entrepreneur Technical Review 76

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 174

Case Study Startup Custom Customer 174

TechCrunch LA

NOVEMBER 8, 2022

Movio’s user base is currently in the lower hundreds of thousands, with paying customers nearing 1,000. Co-founder and CEO Josh Xu met his co-founder and CFO Liang Wang, a veteran of ByteDance and the music social network Smule, when the two were studying at Carnegie Mellon University.

Generative AI 182

Generative AI Marketing Artificial Inteligence Template 182

Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. Talk to real live customers in addition to marketers. Networking is all about marketing yourself and your company.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

NOVEMBER 17, 2021

The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel.

Startup 99

Startup Social Media Study Guide 99

Startup Professionals Musings

APRIL 9, 2023

In fact, recent studies and surveys continue to show that team member engagement is at an all-time low approaching 30 percent, both within teams and across the field of larger organizations. Building this culture requires that everyone is recognized for their contribution, see setbacks as learning opportunities, and celebrate wins together.

Coach 117

Coach Mentor Study Activity 117

socalTECH

DECEMBER 5, 2018

FactoryFour , a startup which developing software to enable custom production of industrial goods, has raised $5M in a Series A funding, and set up shop in Culver City. FactoryFour was foudned by 22-year old Param Shah, who grew up in Irvine, but most recently was a student at Johns Hopkins University in Baltimore, studying Computer Science.

Culver City 113

Culver City Startup Study Los Angeles 113

SoCal Tech Calendar

SEPTEMBER 20, 2008

Friday, September 26, 2008 -- "Lean-Agile: Case Studies from Amazon.com and Profitline" SDSIC. More companies are adopting revolutionary new processes known collectively as Lean (reduce waste, improve quality, and time-to-market) and Agile (Scrum, XP) methodologies to develop and deliver the software their customers want, when they want it.

Case Study 100

Case Study Study Organization Software 100

TechCrunch LA

JULY 3, 2018

Postie uses a combination of online data collection and an on-demand print and mail technology to give its customers turnaround times on print orders in as little as 24 hours and what the company boasts is the equivalent of online ad-targeting. They aren’t the only ones. Postie has raised $3.5

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

SoCal Tech Calendar

MARCH 6, 2009

Thursday, March 12, 2009 -- 5 Keys to a Customer Centric Organization. Most every company claims or believes they are customer centric, but are they really? In a recent study of 665 companies worldwide, Gartner found that less than 5 percent of businesses have successfully implemented "customer centric" approaches.

Organization 100

Organization Custom Customer Technology Council 100

socalTECH

NOVEMBER 17, 2016

Los Angeles-based e-commerce service provider Onestop Internet --which is backed by Bessemer Ventures and Fung Capital USA--said it has run a new consumer survey, which shows that Amazon is a "serious threat" to its customers, apparel brands. The company said it tapped Survata for the study, which interviewed 501 online respondents.

Commerce 100

Commerce Study Los Angeles Design 100

Startup Professionals Musings

JANUARY 30, 2022

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Customer support chasm. Product development chasm.

Startup 150

Startup Technical Review Custom Customer 150

Startup Professionals Musings

SEPTEMBER 13, 2023

Based on my years of experience as a business executive and consultant, I am convinced that most companies gradually lose their ability to be creative as they mature, and over time are overcome by new competitors and market changes. Your people on the customer front lines have the input you need on institutional changes required.

Case Study 117

Case Study Outsource Development Outsource Custom 117

Startup Professionals Musings

SEPTEMBER 15, 2021

I believe this option will continue to spread to other companies, states and countries. Even without B-Corp status, entrepreneurs are speaking out more on the positives to support business models that benefit not just shareholders, but customers, workforce, the environment, and the greater community. Doing business is a human process.

Startup 149

Startup Organization Custom Customer 149

Startup Professionals Musings

OCTOBER 29, 2021

Even before the recent pandemic, when more people began working remotely , I noticed the dynamics changing in many workplaces, both between employee interaction with peers, and interactions with customers. Here are the key elements I see: Make your company culture virtual. Measure results in terms of customer satisfaction.

Satisfaction 108

Satisfaction Outsource Study Platform 108

TechCrunch LA

APRIL 21, 2020

The company sent an email to customers Tuesday that after examining the business, the car-sharing industry and COVID-19, it decided to shutter the service permanently. The company confirmed that all operations should be concluded by later this summer. Below is a screenshot of the email sent Tuesday morning to Maven customers.

Los Angeles 215

Los Angeles Technical Review Email Services 215

SoCal Tech Calendar

NOVEMBER 28, 2009

Learn how to analyze customer feedback to positively impact your CRM marketing. Both large and small companies have the need to implement measurement tools for increased ROI and visibility, especially in this economy, yet many do not know how to begin. Friday, December 4, 2009 -- The Marketing SIG Presents. Let Them Complainand#8232;!

Custom 100

Custom Customer Case Study Social Media 100

SoCal CTO

NOVEMBER 17, 2009

A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. Our new customer acquisition has grown and our costs have plummeted. Great stuff! Great posts.

Acquisition 170

Acquisition Custom Customer Ideas 170

Startup Professionals Musings

NOVEMBER 21, 2021

This topic was well addressed in the classic book, “ The Invisible Advantage: How to Create a Culture of Innovation ,” by Soren Kaplan, who lays out the key steps to assess, disrupt, and reshape the existing culture of a company to get more innovation. Frame the way you want to change the world, and make it about the customer.

Develop 135

Develop Development Startup Metrics 135

Startup Professionals Musings

JULY 24, 2020

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. Appeal to all your customer senses all of the time.

Custom 136

Custom Customer Social Media Startup 136

Startup Professionals Musings

SEPTEMBER 17, 2021

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. You and the customer have to be on the same side.

Sales 139

Sales Training Startup Custom 139

InfoChachkie

OCTOBER 12, 2015

On a micro level, you can do your part to fix tech's gender problem by recruiting people with diverse backgrounds and place them in a company culture that rewards those who challenge the status quo. Our customers are some of the world's largest, most diverse organizations on the planet, such as IBM, HP and Dell. Share and Enjoy.

Company 100

Company Companies Santa Barbara Education 100

Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Test your innovation with at least a hundred customers.

Ideas 145

Ideas Startup Case Study Writing 145