Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

FEBRUARY 20, 2012

And she didn’t start her company in Northern California. Tracy built her company, Recycled Media , out of necessity. She drove her company to profitability before paying herself a modest salary. She put all of her savings into her company. Tracy studied SEOMoz and several other online sources of SEO tips.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. What are your thoughts on that?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

SoCal CTO

AUGUST 4, 2011

SEO for Startups )? What set of functionality would make your company launch-ready? See also - When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication. SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Who are the other stakeholders involved?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

SEO for Startups )? What set of functionality would make your company launch-ready? See also - When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication. SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Who are the other stakeholders involved?

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

JANUARY 27, 2019

Blogs help because sites that update data frequently get higher SEO rankings. Otherwise, your blog content will be indexed separately from your web site content, resulting in a lower overall Google rank. To be successful, you have to get your message out there, and make your company stand out above all the clutter.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? Great stuff!

Acquisition 170

Acquisition Customer Custom Ideas 170

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

APRIL 23, 2011

if you get some value out of the notes consider checking out his company or Twitter feed). Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. The idea was right but the timing was early and required a pivot into being a software company. Thank you. (if

Capital 265

Capital Venture Capital Veoh Startup 265

Eric Greenspan

JANUARY 15, 2014

I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. He will use it to get answers to questions on Wolfram Alpha or just by Googling it. About my company(s): [link]. This is wonderful, but I can’t say its helped me in my career much. Marketing maniac.

HTML 139

HTML Search Engine Optimization Santa Barbara Education 139

Tech Zulu Event

NOVEMBER 18, 2011

Let me explain why this company had such an impact on my life. Ask yourself, ‘what does my company solve’? Sign up for HARO so that these journalists can connect with you and in turn your company can gain more exposure. Partner with companies who relate to what you are selling, but aren’t direct competitors.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

FEBRUARY 27, 2010

A while back I emphasized how important is to have a company website these days ( Startups Without a Website Won’t Start ). Unless someone searches for your company by name, it won’t show up in the results. Yet my random poll of a dozen company sites found 25% were missing even the most basic tag info. Marty Zwilling.

SEO 48

SEO HTML Search Engine Optimization Web 48

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). If you’re just a content company your advantages are too small to win on the web. But think of this.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

JUNE 30, 2014

More and more, employees work for people they respect, rather than companies. Of course, ultimately you want employees who can blog for you and your company as well. Your Google ranking will go up dramatically. Smart potential employees are also reading blogs to stay up-to-date in their field, and find the new leaders.

Startup 101

Startup Blogging Writing Google 101

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. This is NOT the same as Search Engine Optimization (SEO). For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

SEPTEMBER 14, 2010

Just ask the people who poured money into once “hot&# companies like RazorGator or Friendster. But then I talk with my partner Brian McLoughlin who has worked in the field for 20 years and he’ll run through the 10 reasons why similar companies haven’t succeeded. Oh, and he was acquired by and worked at Google.

Invest 288

Invest Angel Web 2.0 SEO 288

socalTECH

MARCH 2, 2016

Vic Belonogoff: We are a digital publishing company. He was a co-founder of Applied Semantics, which started the AdSense technology, which they sold to Google in 2003. Back then, it was a much different game, and there was not much of an emphasis on social and more on SEO. Tell us about Render Media?

Media 100

Media Content News SEO 100

Startup Professionals Musings

JANUARY 29, 2017

Blogs help because sites that update data frequently get higher SEO rankings. Otherwise, your blog content will be indexed separately from your web site content, resulting in a lower overall Google rank. To be successful, you have to get your message out there, and make your company stand out above all the clutter.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

APRIL 21, 2013

More and more, employees work for people they respect, rather than companies. Of course, ultimately you want employees who can blog for you and your company as well. Your Google ranking will go up dramatically. Smart potential employees are also reading blogs to stay up-to-date in their field, and find the new leaders.

Blogging 104

Blogging Product Startup Writing 104

socalTECH

MARCH 21, 2011

In the case of SmartyPants Vitamins (www.wearesmartypants.com), it's at the core of the company. There was a real opportunity for me to arbitrage the last decade and a half of my experience in the Internet, and apply that to a products company, and to get some real competitive advantage. It's really exciting, and we're fired up.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

SEPTEMBER 5, 2013

Blogs help because sites that update data frequently get higher SEO rankings. Otherwise, your blog content will be indexed separately from your web site content, resulting in a lower overall Google rank. To be successful, you have to get your message out there, and make your company stand out above all the clutter.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

JULY 24, 2015

In small companies and startups, people seek out leaders they want to work for, in lieu of a big company with more job security. All of this is possible on every entrepreneur’s budget, since the major blogging platforms, including Tumblr, WordPress and Blogger (Google) are free.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

socalTECH

MARCH 13, 2020

Most of the money in the space space, all the big players, sell cosmetics and things like Botox, and there are a bunch of companies manufacturing equipment which they sell from $30,000 to $50,0000. 250 billion is made by the little spas. What's different about our business model is to bring them customers.

Template 124

Template Beverly Hills Startup SEM 124

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. Most of this advice boils down to an argument in favor of basic planning before starting a company or raising money. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JANUARY 22, 2014

I’ve seen too many companies go off track by a VC hell bent on the team pursuing the VCs strategy which at times is about chasing the next shiny object. SEO marketing vs. social marketing. I would call their portfolio companies and ask how helpful or not they’ve been. I call them “ VCs Seagulls.”

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Startup Professionals Musings

AUGUST 10, 2012

Blogs help because sites that update data frequently get higher SEO rankings. Otherwise, your blog content will be indexed separately from your web site content, resulting in a lower overall Google rank. To be successful, you have to get your message out there, and make your company stand out above all the clutter.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

DECEMBER 14, 2013

Here is my summary of her roadmap which I believe can get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. Align your business model to how your customers want to buy.

Startup 105

Startup Search Engine Optimization Summary Customer 105

SoCal CTO

NOVEMBER 10, 2009

My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. I then worked as a product manager at NetZero/United Online in the VOIP group, and then most recently at Google as a product manager on the Picasa/Photos team based in Santa Monica.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

APRIL 7, 2017

Here is my rendition of how her roadmap can keep you on the right track, like Xerox Data Solutions, with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

socalTECH

OCTOBER 14, 2011

The company is employing a network of documentary filmmakers and high quality, Hollywood production capability here in Los Angeles to produce small business videos in HD for the web and YouTube. There was a recent study which showed that adding a video makes it 53 times more likely that you'll have a Google first page search result.

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

NOVEMBER 29, 2010

More and more, employees work for people they respect, rather than companies. Of course, ultimately you want employees who can blog for you and your company as well. Your Google ranking will go up dramatically. Smart potential employees are also reading blogs to stay up-to-date in their field, and find the new leaders.

Blogging 93

Blogging Invest Startup Writing 93

socalTECH

FEBRUARY 23, 2009

We spoke with Vince Bianco , the firm's CEO, about the company and its services. What's the story behind Newsforce--how did the company come about? Vince Bianco: The company has been around since 2006, and we started by launching an SEO tool for press releases for professionals. Tell us a little bit about Newsforce?

News 124

News Advertising Press Sites 124

socalTECH

MARCH 20, 2009

Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us. People are so used to the Google mold. How is the company funded?

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Startup Professionals Musings

APRIL 27, 2011

Blogs help because sites that update data frequently get higher SEO rankings. Otherwise, your blog content will be indexed separately from your web site content, resulting in a lower overall Google rank. To be successful, you have to get your message out there, and make your company stand out above all the clutter.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Startup Professionals Musings

NOVEMBER 3, 2012

Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it. The best way to do this is with real customer interviews. Debate and adjust your offering to better match what customers want.

Tips 93

Tips Search Engine Optimization Summary Startup 93

socalTECH

FEBRUARY 15, 2019

The company recently raised a round of funding from Santa Barbara-based ScOps Venture Capital. What I tell investors, friends, and family, is even though they might hear about all of these new companies calling themselves the Uber for tutoring and saying they can provide on-demand tutoring, I know that it will never work hyper-locally.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113