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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better.

Metrics 346
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Consumers buying through smart phones, travelers using the new, shared economy and businesses replacing old software with modern cloud-based solutions. And as I always assert, “Great companies are built in downturns. And it’s when mediocre companies get pulverized.” And importantly we’ve had revenue.

Marketing 354
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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incentives should be a combination of metrics and recognition to highlight results.

Custom 147
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AKUA lands $3.2M to turn kelp into burgers

TechCrunch LA

billion two years ago and is expected to double by 2027, attracting startups, like alternative meat food tech company AKUA , that aim to solidify a prominent place in the up-and-coming industry. million seed round, led by Vibrant Ventures, to give the company $5.4 The global meat substitute market was valued at $4.51

Startup 191
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8 Signals That It’s Time for Change In Your Business

Startup Professionals Musings

New unmet consumer or customer needs. Perhaps you own a consumer products store and see that following the introduction of a new iPad model, there are no attractive protective cases for them yet available. Changes in your organization’s core performance metrics. Broad disruptive events.

eBook 111
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5 Forces That Kill Momentum For Business First-Movers

Startup Professionals Musings

Despite the fact that most of the CEOs I advise would claim to be in the first category, when I dig deeper I find that at best they are fast followers , due to the time consuming challenges of transforming any business in this digital age. They grew sales by 28% in 2009, while most companies were hunkered down and losing share.

Metrics 122
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5 Tips to Alignment With New Consumer Buying Habits

Startup Professionals Musings

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it.

Tips 93