article thumbnail

7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). One of these experts, David T. Display advertising. Email marketing. Cold calling.

Marketing 114
article thumbnail

Why I Doubled Down on YouTube Investments with MiTĂș

Both Sides of the Table

As you may know we co-lead the first round of financing of Maker Studios, the largest overall producer for online video content, along with Greycroft Partners. So they began signing up Spanish-language content producers in Ecuador, Chile, Colombia, Argentina, Mexico and so forth. In fashion and shopping you have StyleHaul.

Invest 291
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Entrepreneurs Are Hyper Competitive & Hate Losing

Both Sides of the Table

Competitiveness - One attribute that I believe most VCs look for in entrepreneurs is competitiveness. If you stumble on to a really good idea believe me it will get competitive really quickly. I know that people who aren’t competitive always find competitive people slightly distasteful. I had to say it.

article thumbnail

6 Key Drivers To a Long-Term Competitive Advantage

Startup Professionals Musings

One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” Yet many entrepreneurs, maybe in their passion for their new product, gloss over this one, or even announce that they have no competition.

article thumbnail

Investors Look for These Six Competitive Elements

Startup Professionals Musings

One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” Yet many entrepreneurs, maybe in their passion for their new product, gloss over this one, or even announce that they have no competition.

article thumbnail

Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Develop viral content. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. In addition, special offers and competition prizes may be required. This means spending more money on search marketing (SEM) to make it look like the buzz is working.

Marketing 107
article thumbnail

How TenOneTen Ventures Is Investing In LA's Technology Future

socalTECH

In particular, funding for companies developing deep technology--software and cloud, as opposed to content and media--seems to be lacking. Explain what kinds of investments TenOneTen makes or hopes to make? David Waxman: We''ve been making investments since the beginning of the year. David Waxman: Right now, it''s just us.

Invest 159