Startup Professionals Musings

DECEMBER 1, 2012

Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant. Great content is conversation.

Content 99

Content Startup Newsletter Writing 99

Startup Professionals Musings

JULY 25, 2011

Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant. Great content is conversation.

Content 94

Content Startup Newsletter Writing 94

socalTECH

OCTOBER 2, 2014

Hennessy, Roberts, and Boylan have worked on such productions as The Biggest Loser, Eco-Challenge, Around The World For Free, Rach to the Rescue, and many others. shoes toms employment competition hollywood content video production television dream dreamjobbing' READ MORE>>.

Social Media 153

Social Media Hollywood Competition Entertainment 153

socalTECH

JUNE 9, 2014

We then acquire those videos directly from content owners. We''re taking that content, and publishing it on our licensing platform, which is much like a Getty Images for video. We find the content they want, and we user our technology and people to service the show. Lee Essner: That''s one of the competitive edges we have.

Media 235

Media Content Startup IP 235

Startup Professionals Musings

MAY 19, 2019

Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant. Great content is conversation.

Customer 93

Customer Custom Marketing Tips 93

Startup Professionals Musings

DECEMBER 5, 2021

The founder explains that the product or service is so “buzz-worthy” that the merits will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

JULY 13, 2022

In these days of global competition via multiple channels, you need continuous marketing to find more customers. More and more customers today do their initial shopping on the Internet, and they won’t even believe you exist if you have no presence, or the content is stale. They won’t find you.

Technical Review 142

Technical Review Social Media Conference Customer 142

Startup Professionals Musings

JANUARY 3, 2015

In building successful businesses, I find that creating a new and innovative product or service is usually the easy part. Fuda and I both agree will lead to a more empowering approach to entrepreneur leadership, and help you optimize all the themes described above : Shift your focus from your business content to market context.

Product 103

Product Coach Framework Entrepreneur 103

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M Lots of those businesses wanted to get display banners, but had no content to do so. in a seed funding round.

Help 133

Help IP Content Google 133

socalTECH

NOVEMBER 19, 2018

In a world of digital video, whats the best way to distribute and monetize that streaming video content? San Diego-based uCast Global (www.ucastglobal.com), backed by Gary Winnick, is looking to tackle that entire area of content distribution, and is led by startup veteran Dr. Kanaan Jemili.

Content 113

Content Startup Mobile Platform 113

socalTECH

JULY 29, 2015

Los Angeles-based crowdsourced content startup Tongal has linked up with Nokia , to promote the creation of a virtual reality film project through its program, the companies said today. The grand prize is one of Nokia's OZO virtual reality cameras. READ MORE>>.

Competition 100

Competition Los Angeles Content Startup 100

Tech.Co

DECEMBER 29, 2023

Bobbie One startup that's proved to have the formula for success this year is Bobbie – the first infant formula to be certified as organic by the USDA, and the fastest-growing product of its kind to enter the US market since the 1980s. Organic milk formula product Bobbie. million site visits in October alone. Gumroad homepage.

Startup 210

Startup Generative AI Newsletter Tool 210

TechCrunch LA

MAY 17, 2019

Ficto is bringing to market adaptations of bestselling books and original productions which will be released with theatrical films and has plans in the pipeline for other forms of scripted and unscripted entertainment. “I call it the great migration of content,” Esola says. “It will never happen from the dinosaurs.

Services 167

Services Report Netflix Content 167

Both Sides of the Table

SEPTEMBER 15, 2013

Of course it’s a competitive market so MCNs competing for top talent not only compete on rev share to talent but also to services that they provide talent. If you’re thinking about building an online video network today you need to think about: Producing your own content (not just aggregating). Sound interesting?

Networking 366

Networking Media Content Customer 366

Both Sides of the Table

JUNE 20, 2014

As you may know we co-lead the first round of financing of Maker Studios, the largest overall producer for online video content, along with Greycroft Partners. I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production.

Invest 291

Invest Content Media Networking 291

Startup Professionals Musings

DECEMBER 8, 2021

population now using social media, at least 30% look at profiles on Facebook, Twitter and LinkedIn before buying any product or service. Without social media, companies must rely on incoming calls and letters to address customer problems and concerns with products and services. Keep up with the competition. You need to be there.

Social Media 142

Social Media Media Platform Customer 142

Tech.Co

MAY 31, 2023

But while competition remains fierce, the advancement and accessibility of smart solutions are making it easy than ever for startups to find their feet. Read our guide to the best VoIP desk phones to check out its competition. Startups can use the platform for email marketing, content marketing, and paid marketing at no cost.

Tool 128

Tool Startup Software Review Technical Review 128

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. You spend the months influencing the influencers. Marty Zwilling.

Social Media 102

Social Media Media Product Metrics 102

socalTECH

SEPTEMBER 5, 2013

Culver City-based M-GO (www.mgo.com) thinks so, with its own twist on providing content to consumers. I personally come from DreamWorks, and was President of Production previous to taking the opportunity to come run M-GO. John Batter: One of the first decisions we made, was about the type of content we wanted to offer.

Entertainment 197

Entertainment Netflix Marketing Content 197

Startup Professionals Musings

SEPTEMBER 4, 2020

Investors tell me that they invest in people, more than products. Unfortunately, most elevator pitches, product descriptions, and marketing messages are abstract, and include no characters at all. Don’t expect your storytelling to be a substitute for basic business plan content, including competitive analyses and financials.

Startup 145

Startup Competition Customer Custom 145

Both Sides of the Table

FEBRUARY 28, 2018

There has always been tension between CPG (consumer packaged goods) companies and the retailers who sell their products to consumers. If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it.

Product 296

Product Course Customer Custom 296

Startup Professionals Musings

JULY 19, 2021

Incent friendly competition with prizes. Deliver edgy product demonstrations. New products being used in innovative and unusual ways spark buzz and attract followers. Creating and updating quality content is required to maintain visibility online. Organizations bring their own communities to exponentially grow yours.

Search Engine Optimization 158

Search Engine Optimization Artificial Inteligence Organization Social Media 158

Startup Professionals Musings

FEBRUARY 10, 2023

Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Check the content of the investor’s website, and pay particular attention to the source of funds. Conduct a routine credit and background check.

Technical Review 138

Technical Review Startup Innocal Offshore 138

Startup Professionals Musings

JANUARY 26, 2014

Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant. Great content is conversation.

Startup 103

Startup Content Newsletter Writing 103

Startup Professionals Musings

JUNE 4, 2021

Their computers then merge your ads with search results when users search words imply an interest in your products. It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Paid search engine ranking (PPC) is just buying advertising for your business.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

DECEMBER 18, 2022

The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I Investors are buying part of the business, not the product or service. I don’t have a business plan, but the technology is disruptive.”

Technical Review 109

Technical Review Startup Statistics Social Media 109

Startup Professionals Musings

MAY 15, 2020

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Sponsor some friendly competitive events with prizes.

Marketing 170

Marketing Startup Examples Customer 170

socalTECH

JULY 11, 2012

The two things that are mostly lacking from people's investment experience are the lack of a wide network of people to refine investment ideas with, and the best available content about companies they are considering investing in. In that network, we bring in content from all over the web. For example, quotes are quite expensive.

Social Network 239

Social Network Startup Networking Content 239

Startup Professionals Musings

APRIL 16, 2023

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. To use online display ads to generate leads, you post ads on websites frequented by your target audience or ones with content related to the ad. Display advertising. Email marketing. Trade shows.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

FEBRUARY 8, 2012

The competition comes even as United Online appears to have been beating a quick retreat from that business, instead shifting users to Memory Lane, a new site which offers up actual, digitized high school yearbooks, nostalgic content, old magazine covers, and other products geared to a similar user base as Classmates.com.

Social Network 145

Social Network Startup Sites Competition 145

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

FEBRUARY 24, 2019

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Marketing 107

Marketing Invest SEM Startup 107

socalTECH

AUGUST 7, 2014

The Vice President of Business Development reports to the CEO and is responsible for the direction and management of all worldwide sales operations direct and indirect, including market competitiveness, pricing, compensation, and distribution. Product Lead, GridMeNow - Aliso Viejo.

SoCalTech 124

SoCalTech SaaS Los Angeles Platform 124

Both Sides of the Table

JANUARY 28, 2012

But on the other hand if you have a product with a very high gross margin (software, virtual goods, etc.) I believe in integrated products. I think many recent companies make the mistake of not investing enough in web products, if they invest anything at all. I love using Yelp’s mobile product. I also love Batch.

Web 334

Web Mobile Startup Software Review 334

socalTECH

NOVEMBER 18, 2014

Los Angeles-based Enrou (www.enrou.co) thinks it has a way--by connecting people with products that also help support international development and causes, via its own online marketplace. Ann Wang: Enrou is an online, content driven marketplace for products in developing communities around the world. What is Enrou?

Commerce 140

Commerce Help UCLA Organization 140

Tech.Co

MAY 26, 2020

Since April 21, Amazon has slashed its rates across a wide range of product categories, in some cases dropping as much as 70%. Here are some of the top options available in 2020 to anyone who wants to earn a living or a side hustle by recommending products online. But, Amazon is cutting back on such perks. The impact? commission).

Technical Review 129

Technical Review Buzzfeed News Networking 129

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review SEM SEO Marketing 384