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5 Keys To Achieving Memorable Competitive Distinction

Startup Professionals Musings

Differentiation is still a key requirement for a successful startup rollout, and but it must be sustainable to keep ahead of new competition. It doesn’t do you any good to be different, if your customers can’t perceive the difference, or you don’t tell anyone about it. Focus on customers you really care about, and who care about you.

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Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. Think about your positioning. What competition would you face? Can you defend your offering against that competition?

Pricing 226
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How to Talk About Valuation When a VC Asks

Both Sides of the Table

One of the hardest things about the fund-raising process for entrepreneurs is that you’re trying to raise money from people who have “asymmetric information.” I thought I’d write a post about how to talk about valuation at a startup and give you some sense of what might be on the mind of the person considering funding you.

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The Truth About the Scooter Economy?—?An Insider’s Perspective

Both Sides of the Table

The Truth About the Scooter Economy?—?An Pause to think about how remarkable that truly is. They also were exclusive to Bird so they gave the company a competitive advantage. Of course it takes time to roll out new scooters and replace existing inventory but this is already having a dramatic effect on the underlying business.

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Some Thoughts about Selling at Startups

Both Sides of the Table

If you haven’t read Adam Lashinsky’s awesome new book about Apple , you should. It takes on many of the lessons MBA programs and Corporate America have been teaching about business for the past 50+ years and questions whether lessons from Apple might be more applicable in thinking about the future.

Startup 319
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Talking to a VC About Your Competitors

Both Sides of the Table

Competition. And the reality is that if you have no competition it will likely be perceived as a negative, not positive. And the reality is that if you have no competition it will likely be perceived as a negative, not positive. Here’s some thoughts on the competition slide and also how to talk about it: Competition.

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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I agree with YouTube (that they provide more (hosting, ad sales, etc.)