Tech.Co

DECEMBER 29, 2023

However, its unique-for-the-industry monthly subscription model has helped it maintain healthy profits from its loyal customer base in 2023. Not only has this helped to raise its profile, it's also allowed them to invest further into their science team, and their cloud-based planning and monitoring tool, Land Tender.

Startup 210

Startup Generative AI Newsletter Tool 210

Both Sides of the Table

MAY 14, 2018

Whenever you write your deck and send it out I think you should actually think to yourself, “my competitors are probably going to read this one day and this will be forwarded widely” and if your response isn’t “so what!” Because I invest in “ lines, not dots ” it’s actually the delta that I’m investing in. A deck is a deck.

Funding 239

Funding Venture Capital IP Email 239

Berkonomics

NOVEMBER 9, 2017

You’ll have less competition. You’ll wonder: ‘’Is this a worthy investment with probable payback in revenues? Competition is good, but – if there are hundreds of businesses out there that already have gotten to and penetrated this niche – you’re going to find it hard to get through the marketing noise.

Marketing 266

Marketing Resource Advertising Social Media 266

Startup Professionals Musings

SEPTEMBER 23, 2020

Mark Zuckerberg, while still in school, tested the viability of his “ FaceMash ” technology as a business by rolling it out to other students at Harvard as customers. He learned quickly that several pivots were required for business, legal, and customer acceptance reasons. Write a business plan and pitch deck for learning.

Entrepreneur 157

Entrepreneur Mentor Class Resource 157

Both Sides of the Table

NOVEMBER 2, 2010

.&# When I talk to people about sales I often describe the sales process as a series of hurdles (objections) that are put up to avoid making a purchase and your responsibility is to work through these common objections with your customer. In the evangelical phase you’re working through these with customers on the fly.

Sales 289

Sales Startup Training Pricing 289

Berkonomics

MARCH 14, 2019

Professional investors will probe these five risk areas and make the decision to invest based upon their comfort with each. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer.

Outsource Development 120

Outsource Development Ideas Resource Patents 120

Startup Professionals Musings

OCTOBER 15, 2022

Some entrepreneurs love to talk and produce videos, but hate to write anything down. Message delivery must be customized for each investor. It takes more than one person to build a business, so the lone entrepreneur, without support from any visible team, advisors, partners, or potential customers, will not attract investors.

Entrepreneur 111

Entrepreneur Social Media Patents Mentor 111

Both Sides of the Table

JUNE 20, 2013

Simply, this is identifying a customer need which has economic value to them if they can solve it. ” and if you can’t persuade enough potential customers they have some pain that needs fixing you probably should stick to your day job. Teams usually start with terminology that is very insular and less relevant to customers.

Sales 336

Sales Startup Competition Customer 336

Startup Professionals Musings

AUGUST 30, 2019

What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. It makes customers feel special, and gives you the opportunity to highlight your broad experience and credentials.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

InfoChachkie

AUGUST 25, 2011

A customer story can't just be interesting or results-oriented. Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. How are they different from the competition? It also needs to sell.

Case Study 162

Case Study Study Customer Custom 162

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

SEPTEMBER 2, 2018

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. The customer experience is more than the service.

Services 72

Services Startup Training Writing 72

Berkonomics

MARCH 15, 2012

Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer.

Outsource Development 200

Outsource Development Ideas Resource Patents 200

Both Sides of the Table

MARCH 14, 2013

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? Do I have data or facts to present so the story has legs? Final example.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

JUNE 4, 2021

It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

FEBRUARY 4, 2019

If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. Investor and customer attention spans are short, and both will write you off quickly.

.Net 73

.Net Examples Customer Custom 73

Startup Professionals Musings

JANUARY 13, 2020

Some entrepreneurs love to talk and produce videos, but hate to write anything down. Message delivery must be customized for each investor. It takes more than one person to build a business, so the lone entrepreneur, without support from any visible team, advisors, partners, or potential customers, will not attract investors.

Entrepreneur 126

Entrepreneur Social Media Patents Mentor 126

Both Sides of the Table

FEBRUARY 20, 2019

seed and they are writing $1.25m of it you can expect them to require a board seat) The competitive landscape (If you have several sources of capital you can likely politely decline the board request or can grant them a seat but ask for it to be “common appointed” and those revokable if you need in the future). But it’s quite rare.

Startup 236

Startup Venture Capital Tips Capital 236

Startup Professionals Musings

DECEMBER 8, 2017

Since this document is outward facing, it is important to keep the terminology and tone consistent with that of your customer set, investors, and business partners. Opportunity segmentation and competitive environment. Marketing, sales, and customer experience. No mention usually means no plan and not competitive.

Startup 65

Startup Writing Patents Competition 65

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). I do it myself. If I can do it – so can you.

Press 319

Press Startup Writing Training 319

Startup Professionals Musings

FEBRUARY 27, 2019

Here are some key strategies that I recommend to every worker today: Develop and highlight your competitive differentiation. Pick your niche, and continually invest in improving your expertise and keeping up with trends. As a business, you should always be looking for your next customer, as well as satisfying your current one.

Startup 98

Startup Outsource Development Competition Social Media 98

Startup Professionals Musings

JUNE 27, 2014

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. The customer experience is more than the service.

Services 105

Services Startup Training Writing 105

Both Sides of the Table

MAY 6, 2018

Let’s say you have built a SaaS company where a large part of the early revenue comes from a few big customers or a large part of the revenue is services based vs. software based. The investor is a customer and they have money to spend but only for a limited number of companies. Let me give you an example. Remind me why I love you?

Funding 236

Funding Venture Capital Startup Entrepreneur 236

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Selling at smaller retailers will net you fewer customers and higher margins.

Networking 366

Networking Media Content Customer 366

Both Sides of the Table

MARCH 31, 2012

Many MBA programs still cater too much to the needs of large, corporate management jobs or prepare students to enter big consulting companies or investments banks. The idea that the course asks students to write public blog posts is a testament to its more modern teaching style. As you grow you need process-driven people.

Startup 319

Startup Sales Course Competition 319

socalTECH

FEBRUARY 16, 2010

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. Noah Auerhahn: Our difference, is we're customer centric.

USC 207

USC CPC Sites Startup 207

Startup Professionals Musings

AUGUST 17, 2016

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. The customer experience is more than the service.

Services 61

Services Startup Training Writing 61

InfoChachkie

MAY 16, 2011

Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. 5) Allow Partners To Write Your Agreements. 3) Attempt To License An Idea.

Startup 242

Startup Outsource Development Outsource Sales 242

Both Sides of the Table

DECEMBER 27, 2011

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” If you have a market lead then raising capital and making investments now will help you as others enter the market. ” The Details.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

FEBRUARY 4, 2012

After you have successfully attracted angels or venture capital with your business case, your million dollar product idea, and you have a signed term sheet, there is still one more hurdle to overcome before investors write the check. A dysfunctional team, or even one naysayer in a critical position can stall your investment.

Technical Review 94

Technical Review Startup Writing Competition 94

Both Sides of the Table

SEPTEMBER 26, 2015

One of the least understood parts of the venture capital industry and venture capital firms is how investment decisions actually get made. For anything that would be considered a normal investment for the partnership most firms try to make sure every partner has seen the deal and has a chance to weigh in.

Venture Capital 150

Venture Capital Capital Startup Invest 150

Startup Professionals Musings

AUGUST 19, 2013

This is sad, since “how to write a business plan” is a frequent topic found in every business journal, and a common title in the business section of every book store. Forcing yourself to write down a plan is actually the only way to make sure you actually understand it yourself. What is the definition of a good business plan?

Sample 92

Sample Writing Startup Summary 92

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. What is ConsumerTrack all about? Brett Rossman: ConsumerTrack is a performance-based, online marketing company.

Startup 239

Startup El Segundo Marketing Media 239

socalTECH

MARCH 2, 2020

The other nice thing about that, is as things are happening on the same computer, there is no server code to write. It's really simple to write an application, compared to the complexity of an application that is multi-user. How did you get investors interested in investing in such a large project like a new operating system?

Platform 168

Platform Startup Examples Web 168

Both Sides of the Table

JULY 1, 2010

As a CEO you never stop needing to go on sales calls (or to work the phones in telesales or customer support) and ceasing to do this as your company grows because you’re focusing on investors, recruiting, PR or whatever is a mistake. As a content management system we had lots of write activities and went with Postgres.

Startup 308

Startup CTO Coach Technical Review CTO Hire 308

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Simply write a great book?

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 22, 2014

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). VCs, how to select a VC, etc.) Most VCs are book smart.

Venture Capital 364

Venture Capital Coach Writing SaaS 364